Top
QUICK HITS

Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multiplayer online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Wednesday
Apr252012

Record ESPN Social Media Push Puts Megatron On Cover Of 'Madden NFL 13'

By Barry Janoff

April 25, 2012: Calvin Johnson Jr., wide receiver for the NFL's Detroit Lions, has been voted to appear on the cover of EA Sports' Madden NFL 13 videogame cover. According to EA Sports, nearly 20 million ballots were cast during the seven week campaign (which ran March 7-April 25).

Johnson, who recently signed an eight-year deal with the Lions valued at $132 million, defeated Carolina Panthers quarterback Cam Newton by a margin of 52% to 48%.

“The people voted, man, the people voted," Johnson said in accepting the honor. "They got what they wanted. And I am very grateful for that. This means a lot. Oh, man, this is great. Growing up, watching [John] Madden all the time, playing Madden all the time."

This year’s voting topped last year’s totals by 54% (19.6 million vs. 12.7 million), according to EA Sports. The campaign was conducted with ESPN and included marketing via TV, radio, online, mobile, social media, ESPN, ESPN's SportsNation and ESPN Deportes.

Voting was presented by the 2012 Toyota Camry.

ESPN said that the nearly 20 million votes set a new engagement record for an ESPN poll.

To celebrate and commemorate Johnson’s cover win on Madden NFL 13, EA Sports conducted a photo shoot in New York’s Times Square to "capture the iconic image that will appear on the cover of this year’s game," which is scheduled to hit shelves Aug. 28.

Johnson will become the first member of the Detroit Lions to appear on the cover since Barry Sanders, whose photo ran along with John Madden on Madden NFL 2000.

"Everybody's going to want a game, that's the thing. So I need EA to supply me. I need dozens of games.” — Calvin 'Megatron' Johnson Jr.

According to Anthony Stevenson, director of marketing for Madden NFL 13, “This year’s cover voting campaign had more rounds, more players and more votes than ever before, generating great conversations and debates amongst the fans and NFL players across multiple ESPN platforms and throughout social media. The amount of support that Johnson generated nationally and in his home market of Detroit was staggering.”

Johnson must now deal with the "Madden curse," which has seen several players either injured or endure poor seasons the year they were selected to appear on the videogame's cover, including Madden NFL 12 cover athlete Peyton Hillis.

Johnson himself had no thoughts of a curse. “Shocked. Shocked. Just to see yourself on this Madden, seeing all the guys that have been on this through the years before? C'mon, man. Everybody's going to want a game, that's the thing. So I need EA to supply me. I need dozens of games.”

Can Madden NFL 13 Star Snap 'Legendary' Cover Jinx?

Back to Home Page

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>