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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Feb052019

Rory McIlroy Joins With NBC’s Golf Channel To Launch Streaming Platform GolfPass

NYSJ Sports-Entertainment Business News Service

February 5, 2019:
Top-ranked golfer Rory McIlroy has joined with NBC Sports’ network Golf Channel to unveil GolfPass, a streaming platform that will feature instruction videos, past tournaments, podcasts and amenities for golfers.

The deal follows one among Tiger Woods, Discovery Inc. and the PGA Tour, which in November launched GolfTV, which also offers similar videos and options for golfers.

GolfTV is not currently available in the U.S.

NBC Sports said GolfPass, which launched in the U.S. and will soon be available in the U.K., has been in development for two years. McIlroy was called a “founder.”

McIlroy will provide such elements as instruction and information videos and host a monthly podcast, as well as assist in marketing.

“Golf has been a constant in my life, a passion I share with millions of others,” McIlroy said via the network.

“This collaboration between NBC Sports and Rory McIlroy Inc. on GolfPass is driven by my desire to enrich the game’s experience for golfers all over the world.”

According to McIlroy, “Arnold Palmer showed tremendous vision when founding Golf Channel in 1995 and I’m thrilled with the prospect of helping to lead the game further into the digital era with GolfPass and additional NBC Sports partnerships that help make golf more accessible and fun.”

The site itself offers, “The best of golf. One convenient membership. Starting at $9.99 a month.”

NBC Sports said that GolfPass benefits are centered on five pillars, which are the most frequent ways golfers engage in the sport: Play, Learn, Watch, Shop, Travel.

NBC Sports said that GolfPass has some more than 400 hours of instructional videos filmed on golf courses worldwide and library of 1,000 hours of tournament footage and behind-the-scenes footage both on and off the course.

Subscribers will be offered such amenities as free rounds of golf, free golf balls and discounts on travel, tournament fees and equipment.

“GolfPass is built upon NBC Sports’ robust portfolio of lifestyle brands, technology and expertise that connect golfers with their passion,” Mike McCarley, president, Golf, NBC Sports, said via the network.

“We partnered with Rory McIlroy on GolfPass not only because of his reputation as an approachable, genuine and global ambassador for golf, but also to harness his eagerness to modernize how golfers engage with the sport in their daily lives – whether watching a screen or with a club in their hand.”

McIlroy’s marketing partners also include Nike, Optum, Omega and TaylorMade.

Tiger Woods Signs With Discovery Inc., PGA Tour For GolfTV

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