Top
POLL POSITION
Best Marketing Events In April 2017
 
pollcode.com free polls
KEEPING SCORE

NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Aug122013

Dove Men+Care Uses Sports Stars To Convert Scents To (Dollars And) Cents

By Barry Janoff

August 12, 2013: It certainly makes sense for Dove Men+Care to use sports celebrities to talk about unwanted scents. Or, in manly terms, body odor.

Dove Men+Care has officially unveiled a campaign with tennis icon John McEnroe, the latest in a line of athletes who have endorsed the brand.

The move not only supports the brand's first-time official alliance with the ING New York City Marathon, which will take place in November, but also adds substance to a trend that has seen sales of men's grooming products increase over the past several years.

"Men’s grooming tools are among the largest dollar growth drivers in the overall personal care industry and product categories like men’s facial skincare continue to grow at a fast pace," according to a study from research and marketing firm NPD Group, based in New York,

NPD Group's "Men’s Grooming Consumer Report" showed that more than nine in 10 men use some type of grooming product. Facial cleansers (excluding bar soap), facial lotions/moisturizers and lip products "are the most commonly used products among male facial skincare users."

In terms of dollars, consumer research firm Packaged Facts, Rockville, Md., estimates that the worldwide male-specific grooming market will hit $28 billion by next year, up from about $19 billion in 2009.

In the campaign, "How to Fight Irritation," McEnroe talks to all athletes but offers tips specifically targeting runners who will participate in the ING NYC Marathon on Nov. 3, talking about smelling good and preventing underarm irritation.

Maratihon Tip No. 7, for example: "Taking  a Water Break." "In order to perform your best, you need to stay hydrated," McEnroe shares as he runs part of the Marathon route with a group of guys. "Drinking water on the go can be challenging. Water stations can be chaotic, so be prepared for anything."

McEnroe takes a drink of water, but doesn't offer any to his running mates . . . except for the last guy, who gets a cup of water splashed in his face. "I didn't mean to do that," McEnroe laughs.

Marathon Tip No. 24 is "Dealing with Distractions." "It's not a sprint. It's a marathon," McEnroe says. "Marathons take focus, and there will be a lot of distractions along the way . . . " Including cow bells, loud music and runners in funny costumes, such as McEnroe dressed as the Statue of Liberty. (See the full spot here.)

An online ad gets right to the point: Next to a shot of McEnroe that shows him yelling, text offers, "John McEnroe's stance on irritation? It stinks!"

In each of the spots, a voiceover relates, "Running has its irritations. Your deodorant shouldn't be one of them," then closes with text supporting the brand as the official deodorant sponsor of the ING NYC Marathon and directs viewers to the Dove Men+Care site for more videos and information.

In targeting men ages 25-54, Dove Men+Care, which was launched by parent company Unilever in 2010, has employed a roster of sports endorsers including Dwyane Wade (pictured), Drew Brees, Albert Pujols, Joe Girardi, Andy Pettitte, Magic Johnson, John Thompson III, Bobby Hurley, Stewart Cink and Davis Love III.

Unilever is a corporate partner of the NCAA, and Dove Men+Care had significant presence during the men's basketball March Madness tournament earlier this year. A multi-platform campaign featured the NBA's Wade and ESPN announcer/analyst Jay Bilas under the umbrella "Real Moments" theme, which supported new Dove Men+Care face and hair products as well as additions to existing personal wash and deodorant/antiperspirant lines.

Sports is not Dove Men+Care's only focus on male consumers. The brand's Mission: Care program unites service men stationed overseas with their families. This past Father's Day, the effort worked with Operation Homefront, a non-profit group that provides financial and other assistance to service members and their families, to bring 300 families together.

McEnroe's on-court demeanor earned him seven men's singles Grand Slam titles, nearly 80 career men's singles win and a reputation as the most irritable player in tennis. Dove Men+Care will play off that attitude in three spots in which McEnroe offers "anti-irritation advice" to men with the tag line, "Tough on sweat, not on skin."

"We want to help men end every-day underarm irritation," Matthew McCarthy, senior director of deodorants/antiperspirants for Unilever. "Dove Men+Care Deodorant is excited to partner with John McEnroe and the ING New York City Marathon to show men they can fight underarm discomfort by providing real care with our clinically proven non-irritant products."

D-Wade, J-Bilas Show Skin In Dove Men+Care March Madness Ads

Back to Home Page