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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Aug122013

Dove Men+Care Uses Sports Stars To Convert Scents To (Dollars And) Cents

By Barry Janoff

August 12, 2013: It certainly makes sense for Dove Men+Care to use sports celebrities to talk about unwanted scents. Or, in manly terms, body odor.

Dove Men+Care has officially unveiled a campaign with tennis icon John McEnroe, the latest in a line of athletes who have endorsed the brand.

The move not only supports the brand's first-time official alliance with the ING New York City Marathon, which will take place in November, but also adds substance to a trend that has seen sales of men's grooming products increase over the past several years.

"Men’s grooming tools are among the largest dollar growth drivers in the overall personal care industry and product categories like men’s facial skincare continue to grow at a fast pace," according to a study from research and marketing firm NPD Group, based in New York,

NPD Group's "Men’s Grooming Consumer Report" showed that more than nine in 10 men use some type of grooming product. Facial cleansers (excluding bar soap), facial lotions/moisturizers and lip products "are the most commonly used products among male facial skincare users."

In terms of dollars, consumer research firm Packaged Facts, Rockville, Md., estimates that the worldwide male-specific grooming market will hit $28 billion by next year, up from about $19 billion in 2009.

In the campaign, "How to Fight Irritation," McEnroe talks to all athletes but offers tips specifically targeting runners who will participate in the ING NYC Marathon on Nov. 3, talking about smelling good and preventing underarm irritation.

Maratihon Tip No. 7, for example: "Taking  a Water Break." "In order to perform your best, you need to stay hydrated," McEnroe shares as he runs part of the Marathon route with a group of guys. "Drinking water on the go can be challenging. Water stations can be chaotic, so be prepared for anything."

McEnroe takes a drink of water, but doesn't offer any to his running mates . . . except for the last guy, who gets a cup of water splashed in his face. "I didn't mean to do that," McEnroe laughs.

Marathon Tip No. 24 is "Dealing with Distractions." "It's not a sprint. It's a marathon," McEnroe says. "Marathons take focus, and there will be a lot of distractions along the way . . . " Including cow bells, loud music and runners in funny costumes, such as McEnroe dressed as the Statue of Liberty. (See the full spot here.)

An online ad gets right to the point: Next to a shot of McEnroe that shows him yelling, text offers, "John McEnroe's stance on irritation? It stinks!"

In each of the spots, a voiceover relates, "Running has its irritations. Your deodorant shouldn't be one of them," then closes with text supporting the brand as the official deodorant sponsor of the ING NYC Marathon and directs viewers to the Dove Men+Care site for more videos and information.

In targeting men ages 25-54, Dove Men+Care, which was launched by parent company Unilever in 2010, has employed a roster of sports endorsers including Dwyane Wade (pictured), Drew Brees, Albert Pujols, Joe Girardi, Andy Pettitte, Magic Johnson, John Thompson III, Bobby Hurley, Stewart Cink and Davis Love III.

Unilever is a corporate partner of the NCAA, and Dove Men+Care had significant presence during the men's basketball March Madness tournament earlier this year. A multi-platform campaign featured the NBA's Wade and ESPN announcer/analyst Jay Bilas under the umbrella "Real Moments" theme, which supported new Dove Men+Care face and hair products as well as additions to existing personal wash and deodorant/antiperspirant lines.

Sports is not Dove Men+Care's only focus on male consumers. The brand's Mission: Care program unites service men stationed overseas with their families. This past Father's Day, the effort worked with Operation Homefront, a non-profit group that provides financial and other assistance to service members and their families, to bring 300 families together.

McEnroe's on-court demeanor earned him seven men's singles Grand Slam titles, nearly 80 career men's singles win and a reputation as the most irritable player in tennis. Dove Men+Care will play off that attitude in three spots in which McEnroe offers "anti-irritation advice" to men with the tag line, "Tough on sweat, not on skin."

"We want to help men end every-day underarm irritation," Matthew McCarthy, senior director of deodorants/antiperspirants for Unilever. "Dove Men+Care Deodorant is excited to partner with John McEnroe and the ING New York City Marathon to show men they can fight underarm discomfort by providing real care with our clinically proven non-irritant products."

D-Wade, J-Bilas Show Skin In Dove Men+Care March Madness Ads

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