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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun162017

Bun And Done: McDonald’s Ends Longtime Top Tier Partnership With IOC, Team USA

By Barry Janoff

(Originally Published in MediaPost)

June 16, 2017: After a relationship that began more than 40 years ago, McDonald’s said it would cease its official alliance with the International Olympic Committee and the U.S. Olympic Committee three years before the end of its current deal "to focus on different priorities."

McDonald’s, which had worked with the IOC since 1976, extended its deal as a global partner in 2012 through 2020.

"As part of our global growth plan, we are reconsidering all aspects of our business and have made this decision in cooperation with the IOC to focus on different priorities," Silvia Lagnado, McDonald’s global CMO, said in a statement.

"We have been proud to support the Olympic Movement, and we thank our customers and staff, the spectators, athletes and officials, as well as the IOC and local Olympics Games organizing committees, for all of their support over the years," said Lagnado.

The IOC said it "has no immediate plans to appoint a direct replacement in the retail food operations sponsorship category, and will review the category in the broader context of existing Olympic marketing programs."

That could, in effect, set up a bidding war for a spot to become a domestic restaurant partner with the USOC, if not the IOC, among such players as Burger King, Chick-fil-A, Taco Bell, Wendy’s, KFC, Buffalo Wild Wings and even Starbucks.

"In today’s rapidly evolving business landscape, we understand that McDonald’s is looking to focus on different business priorities," Timo Lumme, managing firector for IOC Television and Marketing Services, said in a statement. "For these reasons, we have mutually agreed with McDonald’s to part ways.

"I would like to thank our friends at McDonald’s on behalf of the IOC for the commitment the company has shown to the Olympic Movement over many decades."

Although the decision takes effect immediately, McDonald’s said it would continue to be a sponsor for the 2018 Winter Games in PyeongChang “with domestic marketing rights in the Republic of Korea only,” as well as restaurants in the Olympic Park and the Olympic Village.

McDonald's said it would continue to support the spirit of Team USA and its athletes.

"Thanks to McDonald’s for serving Team USA at home and at Olympic Games around the world for more than 30 years," the USOC wrote on its Twitter page.

McDonald’s is now added to a list of companies that for various reasons since November ended official Olympic alliances, including former USOC partners Anheuser-Busch (Budweiser), AT&T, Citigroup and TD Ameritrade.

The remaining 12 IOC Top Tier sponsors are Alibaba, Atos, Bridgestone, Coca-Cola, Dow, GE, Omega, Panasonic, P&G, Samsung, Toyota and Visa.

"We are reconsidering all aspects of our business and have made this decision in cooperation with the IOC to focus on different priorities."

According to the IOC,  Dow, GE, Panasonic, P&G, Samsung, Toyota and Visa have agreements through 2020; Bridgestone, Panasonic and Toyota through 2024; Alibaba through 2028; and Omega through 2032.

"The IOC’s sponsorship strategy is aimed at delivering long-term partnerships that help the Olympic movement achieve the objectives set out in Olympic Agenda 2020, our strategic roadmap for the future," said Lumme. "This strategy is exemplified by the recent announcement of long-term, ground-breaking agreements with new and existing global partners."

In addition to PyeongChang, the upcoming Olympic schedule includes the 2020 Summer Games in Tokyo and the 2022 Winter Games in Beijing.

The IOC is scheduled to name host cities for the 2024 and 2028 Summer Games this September, with Paris and Los Angeles as the only two candidates.

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