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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun162017

Bun And Done: McDonald’s Ends Longtime Top Tier Partnership With IOC, Team USA

By Barry Janoff

(Originally Published in MediaPost)

June 16, 2017: After a relationship that began more than 40 years ago, McDonald’s said it would cease its official alliance with the International Olympic Committee and the U.S. Olympic Committee three years before the end of its current deal "to focus on different priorities."

McDonald’s, which had worked with the IOC since 1976, extended its deal as a global partner in 2012 through 2020.

"As part of our global growth plan, we are reconsidering all aspects of our business and have made this decision in cooperation with the IOC to focus on different priorities," Silvia Lagnado, McDonald’s global CMO, said in a statement.

"We have been proud to support the Olympic Movement, and we thank our customers and staff, the spectators, athletes and officials, as well as the IOC and local Olympics Games organizing committees, for all of their support over the years," said Lagnado.

The IOC said it "has no immediate plans to appoint a direct replacement in the retail food operations sponsorship category, and will review the category in the broader context of existing Olympic marketing programs."

That could, in effect, set up a bidding war for a spot to become a domestic restaurant partner with the USOC, if not the IOC, among such players as Burger King, Chick-fil-A, Taco Bell, Wendy’s, KFC, Buffalo Wild Wings and even Starbucks.

"In today’s rapidly evolving business landscape, we understand that McDonald’s is looking to focus on different business priorities," Timo Lumme, managing firector for IOC Television and Marketing Services, said in a statement. "For these reasons, we have mutually agreed with McDonald’s to part ways.

"I would like to thank our friends at McDonald’s on behalf of the IOC for the commitment the company has shown to the Olympic Movement over many decades."

Although the decision takes effect immediately, McDonald’s said it would continue to be a sponsor for the 2018 Winter Games in PyeongChang “with domestic marketing rights in the Republic of Korea only,” as well as restaurants in the Olympic Park and the Olympic Village.

McDonald's said it would continue to support the spirit of Team USA and its athletes.

"Thanks to McDonald’s for serving Team USA at home and at Olympic Games around the world for more than 30 years," the USOC wrote on its Twitter page.

McDonald’s is now added to a list of companies that for various reasons since November ended official Olympic alliances, including former USOC partners Anheuser-Busch (Budweiser), AT&T, Citigroup and TD Ameritrade.

The remaining 12 IOC Top Tier sponsors are Alibaba, Atos, Bridgestone, Coca-Cola, Dow, GE, Omega, Panasonic, P&G, Samsung, Toyota and Visa.

"We are reconsidering all aspects of our business and have made this decision in cooperation with the IOC to focus on different priorities."

According to the IOC,  Dow, GE, Panasonic, P&G, Samsung, Toyota and Visa have agreements through 2020; Bridgestone, Panasonic and Toyota through 2024; Alibaba through 2028; and Omega through 2032.

"The IOC’s sponsorship strategy is aimed at delivering long-term partnerships that help the Olympic movement achieve the objectives set out in Olympic Agenda 2020, our strategic roadmap for the future," said Lumme. "This strategy is exemplified by the recent announcement of long-term, ground-breaking agreements with new and existing global partners."

In addition to PyeongChang, the upcoming Olympic schedule includes the 2020 Summer Games in Tokyo and the 2022 Winter Games in Beijing.

The IOC is scheduled to name host cities for the 2024 and 2028 Summer Games this September, with Paris and Los Angeles as the only two candidates.

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