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• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun162017

Bun And Done: McDonald’s Ends Longtime Top Tier Partnership With IOC, Team USA

By Barry Janoff

(Originally Published in MediaPost)

June 16, 2017: After a relationship that began more than 40 years ago, McDonald’s said it would cease its official alliance with the International Olympic Committee and the U.S. Olympic Committee three years before the end of its current deal "to focus on different priorities."

McDonald’s, which had worked with the IOC since 1976, extended its deal as a global partner in 2012 through 2020.

"As part of our global growth plan, we are reconsidering all aspects of our business and have made this decision in cooperation with the IOC to focus on different priorities," Silvia Lagnado, McDonald’s global CMO, said in a statement.

"We have been proud to support the Olympic Movement, and we thank our customers and staff, the spectators, athletes and officials, as well as the IOC and local Olympics Games organizing committees, for all of their support over the years," said Lagnado.

The IOC said it "has no immediate plans to appoint a direct replacement in the retail food operations sponsorship category, and will review the category in the broader context of existing Olympic marketing programs."

That could, in effect, set up a bidding war for a spot to become a domestic restaurant partner with the USOC, if not the IOC, among such players as Burger King, Chick-fil-A, Taco Bell, Wendy’s, KFC, Buffalo Wild Wings and even Starbucks.

"In today’s rapidly evolving business landscape, we understand that McDonald’s is looking to focus on different business priorities," Timo Lumme, managing firector for IOC Television and Marketing Services, said in a statement. "For these reasons, we have mutually agreed with McDonald’s to part ways.

"I would like to thank our friends at McDonald’s on behalf of the IOC for the commitment the company has shown to the Olympic Movement over many decades."

Although the decision takes effect immediately, McDonald’s said it would continue to be a sponsor for the 2018 Winter Games in PyeongChang “with domestic marketing rights in the Republic of Korea only,” as well as restaurants in the Olympic Park and the Olympic Village.

McDonald's said it would continue to support the spirit of Team USA and its athletes.

"Thanks to McDonald’s for serving Team USA at home and at Olympic Games around the world for more than 30 years," the USOC wrote on its Twitter page.

McDonald’s is now added to a list of companies that for various reasons since November ended official Olympic alliances, including former USOC partners Anheuser-Busch (Budweiser), AT&T, Citigroup and TD Ameritrade.

The remaining 12 IOC Top Tier sponsors are Alibaba, Atos, Bridgestone, Coca-Cola, Dow, GE, Omega, Panasonic, P&G, Samsung, Toyota and Visa.

"We are reconsidering all aspects of our business and have made this decision in cooperation with the IOC to focus on different priorities."

According to the IOC,  Dow, GE, Panasonic, P&G, Samsung, Toyota and Visa have agreements through 2020; Bridgestone, Panasonic and Toyota through 2024; Alibaba through 2028; and Omega through 2032.

"The IOC’s sponsorship strategy is aimed at delivering long-term partnerships that help the Olympic movement achieve the objectives set out in Olympic Agenda 2020, our strategic roadmap for the future," said Lumme. "This strategy is exemplified by the recent announcement of long-term, ground-breaking agreements with new and existing global partners."

In addition to PyeongChang, the upcoming Olympic schedule includes the 2020 Summer Games in Tokyo and the 2022 Winter Games in Beijing.

The IOC is scheduled to name host cities for the 2024 and 2028 Summer Games this September, with Paris and Los Angeles as the only two candidates.

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