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Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.'  NBA AR for iPhone is available for free at the App Store.
• Bruce Arena has resigned as head coach for the U.S. Men’s National Soccer Team days after they failed to qualify for the 2018 FIFA World Cup.
• With 114 days to go until Super Bowl LII in Minneapolis, the Minnesota Super Bowl Host Committee has selected 10,000 volunteers to be on Crew 52, the official volunteer force of Super Bowl LII.  Crew 52 will be responsible for helping welcome more than one million visitors to Minnesota during a ten-day Super Bowl festival
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan112010

McDonald's Fills Winter Olympics Menu With Marketing, Activation, Social Awareness

January 11, 2010: McDonald's, which has been an official sponsor of the Olympic Games since 1976, has unveiled an extensive array of marketing, packaging and signature programming for the 2010 Winter Games in Vancouver.

The fast-feeder's 2010 Winter Olympic strategy includes six new TV spots, packaging and other activation featuring several U.S. and Canadian Olympians and Olympic hopefuls, new food offerings and social programs utilizing McDonald's Champion Kids, Ronald McDonald House Charities of Canada and the Vancouver 2010 Olympic Games Carbon Partner program.

McDonald's also is putting the finishing touches on two new restaurants in the Olympic Villages in Vancouver and Whistler to feed the more than 10,000 athletes, coaches and officials expected at the Games, and one in the Main Media Center in Vancouver for the nearly 3,000 media expected to cover the event. The Winter Olympics will run from Feb. 12-28 and will be broadcast on NBC and its network of affiliates.

Among the American athletes who will star in new TV spots and on cups, bags and POP advertising at some 15,000 McDonald's locations in the U.S. beginning Feb. 1 are Graham Watanabe (men's snowboard), Jennifer Rodriguez (women's speedskating), J.R. Celski (men's speedskating), Dustin Byfuglien (men's hockey), Patrick Deneen (men's skiing), Kelly Clark (women's snowboard), Angela Ruggiero (women's ice hockey) and Paralympian Sean Halsted (alpine skiing). Packaging and POP advertising at all 1,400 locations across Canada, which includes more than 30 in the Vancouver and Whistler areas, feature Cassie Campbell (Canadian women's ice hockey), Canadian snowboarders Brad Martin and Crispin Lispcomb and Alexandre Bilodeau (Canadian team freestyle skiing).

Olympic-themed water bottles at McDonald's locations in Canada.McDonald's in the U.S. will launch an Olympic promotion for Chicken McNuggets and a new limited time sauce. Locations in Canada, which have been offering a set of  Olympic-themed sports water bottles, will also feature new limited-time menu offerings such as the S'mores Pie and the Creme Brulee Crunch McFlurry. Happy Meals there will come with interactive toys of the 2010 Winter Games mascots.

Around the globe, such countries as Sweden, Denmark, Finland and Norway will have special a Chicken McNugget promotion under a "Share the Gold" theme, supported by a new Chicken McNuggets TV spot that "includes a fun twist on Olympic Games competitions." In Russia, the Big Mac will be featured in print and a TV spot that "celebrates athletes coming together at a McDonald's restaurant following Olympic Games events."

"Athletes continue to tell us they love our quality food when training or celebrating wins at the Games, and it's one of the reasons we're proud to be the only brand serving them as the official restaurant of the Olympic Games," Mary Dillon, McDonald's global CMO, said during a press conference to unveil the 2010 Winter Games strategies. "We [also] want our customers to know McDonald's is their Olympic Games headquarters and we look forward to welcoming the world to celebrate with us."

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