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• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Daytona 500: Goodyear Daytona 500 Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan112010

McDonald's Fills Winter Olympics Menu With Marketing, Activation, Social Awareness

January 11, 2010: McDonald's, which has been an official sponsor of the Olympic Games since 1976, has unveiled an extensive array of marketing, packaging and signature programming for the 2010 Winter Games in Vancouver.

The fast-feeder's 2010 Winter Olympic strategy includes six new TV spots, packaging and other activation featuring several U.S. and Canadian Olympians and Olympic hopefuls, new food offerings and social programs utilizing McDonald's Champion Kids, Ronald McDonald House Charities of Canada and the Vancouver 2010 Olympic Games Carbon Partner program.

McDonald's also is putting the finishing touches on two new restaurants in the Olympic Villages in Vancouver and Whistler to feed the more than 10,000 athletes, coaches and officials expected at the Games, and one in the Main Media Center in Vancouver for the nearly 3,000 media expected to cover the event. The Winter Olympics will run from Feb. 12-28 and will be broadcast on NBC and its network of affiliates.

Among the American athletes who will star in new TV spots and on cups, bags and POP advertising at some 15,000 McDonald's locations in the U.S. beginning Feb. 1 are Graham Watanabe (men's snowboard), Jennifer Rodriguez (women's speedskating), J.R. Celski (men's speedskating), Dustin Byfuglien (men's hockey), Patrick Deneen (men's skiing), Kelly Clark (women's snowboard), Angela Ruggiero (women's ice hockey) and Paralympian Sean Halsted (alpine skiing). Packaging and POP advertising at all 1,400 locations across Canada, which includes more than 30 in the Vancouver and Whistler areas, feature Cassie Campbell (Canadian women's ice hockey), Canadian snowboarders Brad Martin and Crispin Lispcomb and Alexandre Bilodeau (Canadian team freestyle skiing).

Olympic-themed water bottles at McDonald's locations in Canada.McDonald's in the U.S. will launch an Olympic promotion for Chicken McNuggets and a new limited time sauce. Locations in Canada, which have been offering a set of  Olympic-themed sports water bottles, will also feature new limited-time menu offerings such as the S'mores Pie and the Creme Brulee Crunch McFlurry. Happy Meals there will come with interactive toys of the 2010 Winter Games mascots.

Around the globe, such countries as Sweden, Denmark, Finland and Norway will have special a Chicken McNugget promotion under a "Share the Gold" theme, supported by a new Chicken McNuggets TV spot that "includes a fun twist on Olympic Games competitions." In Russia, the Big Mac will be featured in print and a TV spot that "celebrates athletes coming together at a McDonald's restaurant following Olympic Games events."

"Athletes continue to tell us they love our quality food when training or celebrating wins at the Games, and it's one of the reasons we're proud to be the only brand serving them as the official restaurant of the Olympic Games," Mary Dillon, McDonald's global CMO, said during a press conference to unveil the 2010 Winter Games strategies. "We [also] want our customers to know McDonald's is their Olympic Games headquarters and we look forward to welcoming the world to celebrate with us."

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