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What Are You Watching In April 2018
 
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QUICK HITS

• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan072010

McDonald's Casts LeBron James, Dwight Howard In Remake Of Jordan-Bird Classic Commercial

January 7, 2010: During Super Bowl XLIII last February, TV viewers watched an updated version of the classic Coca-Cola commercial in which "Mean" Joe Greene of the NFL's Pittsburgh Steelers gets a Coke from a kid and gives the kid his jersey, with the remake being instead for Coke Zero and starring Pittsburgh Steeler Troy Polamalu, complete with a humorous twist ending.

During Super Bowl XLIV this February, TV viewers will get to watch an updated version of the classic McDonald's commercial, "Showdown," via Leo Burnett, Chicago, in which Michael Jordan and Larry Bird play an über game of H.O.R.S.E., with the prize a Big Mac and fries. The remake will star LeBron James and Dwight Howard, with a humorous twist ending being supplied by Larry Bird himself. Leo Burnett again handles.

Word out of Chicago is that the spot was filmed this week at Conseco Fieldhouse in Indianapolis, where logistics worked to get James, Howard and Bird together. Bird is president of the NBA's Indianapolis Pacers, and Howard was in town with the Orlando Magic to play the Pacers. James flew in from Cleveland during an off-day with the Cavaliers.

Although creative was still being finalized, the theme of the new spot mirrors the original, which debuted during Super Bowl XXVII  in 1993, with Jordan and Bird going to extremes to outdo the other for the MacDonald's prize, including calling shots "off the scoreboard, off the backboard, no rim." And then "off the second rafter, off the floor, nothing but net. " The spot ends with the pair on top of a tall building still trying to determine a winner. In the new spot, Bird unexpectedly shows up to claim the Mac prize while James and Howard continue to out-hoop each other. What is also likely to change is Bird's declaration to Jordan in the original, "No dunking."

Howard already has done spots for McDonald's, but this would be James' first for the fast-feeder. Howard is represented by Aaron Goodwin of Goodwin Sports Management; James was handled by Goodwin until 2005 when he and three friends founded LRMR Marketing. There has been no official word as to when the spot will run on CBS during Super Bowl XLIV.

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