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NEWS REAL

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• When the Seattle Sounders defeated Toronto FC, 3-1, to win the MLS title Sunday, 69,274 were in attendance in CenturyLink Field, a record for the franchise.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

• Taylor Swift has been named as the headline performer for the Capital One JamFest on April 5 as part of the NCAA March Madness Music Festival. The Men’s Div. I Final Four will be played in Atlanta’s Mercedes-Benz Stadium on April 4 and April 6. Also part of the Music Festival is the AT&T Block Party (April 3) and the Coca-Cola event (April 4).

• Jack Hughes, rookie forward for the NHL’s New Jersey Devils, has signed an endorsement deal with Gatorade. Hughes, the No. 1 overall pick in the 2019 NHL Draft, joins All-Stars Sidney Crosby and Patrick Kane as NHL players on the brand’s roster.

• NBC Sports and adidas have signed a multi-year extension with the All-American Bowl through 2022. Under the partnership, which began in 2011, adidas is the “official apparel company” for the All-American Bowl. The All American Bowl features 100 of the best high school athletes in the nation. NBC will air the annual East vs. West matchup. of the 2020 All-American Bowl Jan.4 in the Alamodome, San Antonio.

POLL POSITION

MLB 2019 Award Finalists

JACKIE ROBINSON ROOKIE OF THE YEAR

Nov. 11 MLB Network (6 PM ET)
AL Finalists: Yordan Alvarez, DH/OF, Houston Astros; Brandon Lowe , 2B/OF, Tampa Bay Rays; John Means, LHP, Baltimore Orioles

NL Finalists: Pete Alonso, 1B, New York Mets; Mike Soroka, RHP, Atlanta Braves; Fernando Tatis Jr., SS, San Diego Padres

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Ikea: 'Silence The Critics' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Entries in John Goodman (1)

Sunday
May062018

McDonald’s Effort Leaves Celebs Speechless But With A Lot On Their Mind

By Barry Janoff

May 6, 2018: Wendy’s has been calling out rival McDonald’s in a campaign for serving “flash-frozen beef,” through a series of commercials that convey the message via text rather than spoken word.

McDonald’s response in part is a new effort, “Speechless Thoughts,” in which such celebrities as Charles Barkley, Gabrielle Union and John Goodman are seen enjoying Quarter Pounders and expressing their joy not by words (other than “Mmm-mmm”) but by inner thoughts that are conveyed on the screen via text.

The campaign supports a strategy that McDonald’s refers to as its “cooked-right-when-ordered Quarter Pound Burgers using fresh beef in thousands of our restaurants.”

Barkley, Union and Goodman are each seen in a McDonald’s restaurant, gleefully chowing down a Quarter Pounder (some with cheese). Each 30-second spot is devoid of speech, but there are plenty of inner feelings that come across via subtitles.

On YouTube, McDonald’s explains to visitors in text below the video screen, “Introducing McDonald’s new 100% fresh beef Quarter Pounder burgers. They’re so good, they’ll leave people speechless. Like Gabrielle Union here. Want to find out what she’s thinking? Hint: Make sure Closed Captioning is turned on.”

A separate series of spots show each of the celebs interacting with McDonald’s customers, speaking for them when the Quarter Pounder leaves them speechless.

A Hispanic platform stars Luis Fonsi a Puerto Rican singer and songwriter best known for his 2017 worldwide hit song "Despacito," who speaks for customers in McDonald's left speechless because they are enjoying a Quarter Pounder.

"La Nueva Quarter Pounder con carne fresca ha dejado a Maria sin palabras. Por eso Luis Fonsi va a hablar por ella." ("The new Quarter Pounder with fresh meat has left Maria speechless. That's why Luis Fonsi is going to speak for her.")

The push comes on the heels of McDonald’s 2018 Q1 financial report, which showed same-store sales in the U.S. rose 2.9% (topping analyst expectations), with president and CEO Steve Easterbrook stating, “More customers are recognizing that we are becoming a better McDonald's, appreciating our great tasting food, fast and friendly service and compelling value.”


In his spot, Barkley, the NBA Hall of Famer and NBA on TNT commentator (and admitted long-time McDonald’s consumer), thinks as he eats, “Man, McDonald’s new hotter, juicer Quarter Pounder is so good, I’m speechless.

“But man, I’ve got a lot to say. they cooked this burger right when I ordered it. 100% beef fresh beef like that deserves another bite. That’s the stuff. Thank you, McDonald’s for this delicious flavor parade.”

Actress, author and social activist Union (wife of NBA star Dwyane Wade), thinks in her commercial, “This new hotter, juicier Quarter Pounder has me speechless. But my taste buds have got me thinking, McDonald’s knows just what I like, with that cooked-right-when-I-order hotness.

“But hotter isn’t everything. You know what is, though? Hotter and juicier. And 100% fresh beef. That’s worth 100% of my love. And this melty cheese is burger nirvana. I literally can’t even have just one bite.”

Goodman, currently starring in the Roseanne reboot, munches and thinks, “McDonald’s new hotter and juicer Quarter Pounder has me speechless. So here’s what I’m thinking. 100% fresh beef? 100% heck yes!

"It’s like a ‘flavor suplex’ in my mouth. The melty cheese is giving me goosebumps. Or are they cheese bumps?”

Each ends with the text, “The new 100% Fresh Beef Quarter Pounder Burgers.”

Lead agency is DDB’s We Are Unlimited, Chicago.

Barkley did some McDonald’s spots in the mid-1990s, including with Michael Jordan, Larry Bird and Reggie Miller — along with such animated Looney Tune characters as Bugs Bunny and Daffy Duck — to coincide with the release of Space Jam (1996).

McDonald’s said that since the start of the year, they have “modernized and improved hospitality in nearly 1,000 restaurants, setting the pace to bring the 'Experience of the Future' to an additional 1,000 restaurants every quarter this year. “

“We’ve transitioned the entire market to a new value platform, offering our customers greater choice and variety,” Easterbrook said during the Q1 analyst and media conference call.

“We are managing our business for the long-term and with our Velocity Growth Plan, I am confident that our strategy and actions we’re taking will position the business for sustained growth,” said Easterbrook.”

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