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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Entries in Gabrielle Union (1)

Sunday
May062018

McDonald’s Effort Leaves Celebs Speechless But With A Lot On Their Mind

By Barry Janoff

May 6, 2018: Wendy’s has been calling out rival McDonald’s in a campaign for serving “flash-frozen beef,” through a series of commercials that convey the message via text rather than spoken word.

McDonald’s response in part is a new effort, “Speechless Thoughts,” in which such celebrities as Charles Barkley, Gabrielle Union and John Goodman are seen enjoying Quarter Pounders and expressing their joy not by words (other than “Mmm-mmm”) but by inner thoughts that are conveyed on the screen via text.

The campaign supports a strategy that McDonald’s refers to as its “cooked-right-when-ordered Quarter Pound Burgers using fresh beef in thousands of our restaurants.”

Barkley, Union and Goodman are each seen in a McDonald’s restaurant, gleefully chowing down a Quarter Pounder (some with cheese). Each 30-second spot is devoid of speech, but there are plenty of inner feelings that come across via subtitles.

On YouTube, McDonald’s explains to visitors in text below the video screen, “Introducing McDonald’s new 100% fresh beef Quarter Pounder burgers. They’re so good, they’ll leave people speechless. Like Gabrielle Union here. Want to find out what she’s thinking? Hint: Make sure Closed Captioning is turned on.”

A separate series of spots show each of the celebs interacting with McDonald’s customers, speaking for them when the Quarter Pounder leaves them speechless.

A Hispanic platform stars Luis Fonsi a Puerto Rican singer and songwriter best known for his 2017 worldwide hit song "Despacito," who speaks for customers in McDonald's left speechless because they are enjoying a Quarter Pounder.

"La Nueva Quarter Pounder con carne fresca ha dejado a Maria sin palabras. Por eso Luis Fonsi va a hablar por ella." ("The new Quarter Pounder with fresh meat has left Maria speechless. That's why Luis Fonsi is going to speak for her.")

The push comes on the heels of McDonald’s 2018 Q1 financial report, which showed same-store sales in the U.S. rose 2.9% (topping analyst expectations), with president and CEO Steve Easterbrook stating, “More customers are recognizing that we are becoming a better McDonald's, appreciating our great tasting food, fast and friendly service and compelling value.”


In his spot, Barkley, the NBA Hall of Famer and NBA on TNT commentator (and admitted long-time McDonald’s consumer), thinks as he eats, “Man, McDonald’s new hotter, juicer Quarter Pounder is so good, I’m speechless.

“But man, I’ve got a lot to say. they cooked this burger right when I ordered it. 100% beef fresh beef like that deserves another bite. That’s the stuff. Thank you, McDonald’s for this delicious flavor parade.”

Actress, author and social activist Union (wife of NBA star Dwyane Wade), thinks in her commercial, “This new hotter, juicier Quarter Pounder has me speechless. But my taste buds have got me thinking, McDonald’s knows just what I like, with that cooked-right-when-I-order hotness.

“But hotter isn’t everything. You know what is, though? Hotter and juicier. And 100% fresh beef. That’s worth 100% of my love. And this melty cheese is burger nirvana. I literally can’t even have just one bite.”

Goodman, currently starring in the Roseanne reboot, munches and thinks, “McDonald’s new hotter and juicer Quarter Pounder has me speechless. So here’s what I’m thinking. 100% fresh beef? 100% heck yes!

"It’s like a ‘flavor suplex’ in my mouth. The melty cheese is giving me goosebumps. Or are they cheese bumps?”

Each ends with the text, “The new 100% Fresh Beef Quarter Pounder Burgers.”

Lead agency is DDB’s We Are Unlimited, Chicago.

Barkley did some McDonald’s spots in the mid-1990s, including with Michael Jordan, Larry Bird and Reggie Miller — along with such animated Looney Tune characters as Bugs Bunny and Daffy Duck — to coincide with the release of Space Jam (1996).

McDonald’s said that since the start of the year, they have “modernized and improved hospitality in nearly 1,000 restaurants, setting the pace to bring the 'Experience of the Future' to an additional 1,000 restaurants every quarter this year. “

“We’ve transitioned the entire market to a new value platform, offering our customers greater choice and variety,” Easterbrook said during the Q1 analyst and media conference call.

“We are managing our business for the long-term and with our Velocity Growth Plan, I am confident that our strategy and actions we’re taking will position the business for sustained growth,” said Easterbrook.”

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