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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Nov052018

Mayweather Jr. Going Global: Signs Deal For MMA Match In Japan On New Year’s Eve

UPDATED

By Barry Janoff

November 7, 2018: Mayweather Jr.: ‘I Was Blindsided’ About Arrangements For Japan MMA Deal

November 5, 2018: Following his fight with Conor McGregor in August 2017, during which UFC star McGregor converted from MMA style to boxing, Floyd Mayweather Jr. talked about a rematch that would take place in McGregor’s Octagon territory.

Mayweather Jr. has followed up on that, but not with McGregor.

Mayweather Jr. has signed a deal with Japanese MMA promotions company Rizin Fighting Federation to meet Japanese kickboxer Tenshin Nasukawa, current RISE Featherweight World Champ, scheduled for New Year’s Eve in the Saitama Super Arena.

The match, Rizin 14, still has a lot of holes to fill, including what rules the fighters would follow (boxing, MMA, a combination), finances, marketing deals, PPV options and licensing.

At a press conference in Japan on Monday (Sunday evening in the U.S.), a banner behind the fighters included logos from Mayweather Jr.’s The Money Team, Rizin and Cygames, a video game company based in Tokyo.

Although he realizes that some critics might see this as a a publicity stunt, Mayweather Jr. said he is all-in, and that he intends to build his business and following in Japan and Asia.

‘”My team and I said ‘’Let's do something different’,” Mayweather Jr. said at the press event. “Let's go to Japan and give people what they want. This is about me displaying my skills against another skilled fighter. This is about entertainment.”

But when Floyd “Money” Mayweather Jr. is involved in a project, there is also the priority of finances.

“I couldn’t choose a better company than Rizin (to work with),” said Mayweather Jr. “Rizin has done a remarkable job with the fighters. My relationship with Rizin doesn’t stop here. I look forward to taking this worldwide.

“I want to continue to build my relationship with The Money Team Tokyo and bring other fighters here so my company can continue to grow. So Rizin can continue to grow. We look forward to taking the Mayweather banner and the TMT banner worldwide.”

Mayweather Jr.’s promotion and deals here are being handled by One Entertainment, NY, which has represented Mayweather Jr. on other international deals, and also lists among its endeavors film, music, corporate and cause marketing activation.

“Risin and I sat down the last couple of weeks to come up with things that make sense for a long-term partnership and opportunities,” Brent Johnson, managing partner and CEO for One Entertainment, said during the press event.

“This fight, this deal will make sense as far as the money goes. There will be licensing, There will be other opportunities that we will explore. This is the Mayweather team coming together with Rizin.

“We have to make money on this for it to make sense,” Johnson said. I’ve been taught that by the guy sitting next to me.”

Mayweather Jr. took home more than $250 million from his 2015 bout against Manny Pacquiao in 2015 and $300 million for his fight against McGregor last year, according to industry analysts.

Among his other endeavors Maywether Jr., 41, is building his Mayweather Boxing + Fitness locations in the U.S. and internationally.

Also at the press event was Nasukawa and Nobuyuki Sakakibara, businessman and president of Rizin Fighting Federation.

Nasukawa, 20, was born in August 1998. At that time, Mayweather Jr. already had a boxing record of 17-0.

Mayweather Jr. has also talked about a rematch in the ring with Pacquiao, which would be a follow-up to his 2015 win.

The pair “accidentally” met in September during the Soca Weekend Music Festival in Tokyo, during which Mayweather Jr. boasted, “I’m coming back to fight Manny Pacquiao this year. Another nine figure payday on the way.”

Those plans were put on hold with Mayweather Jr.’s decision to instead fight Tenshin this year.

“I’ve already been to Tokyo eight or ten times, and I look forward to coming back more often,” Mayweather Jr. said at the media event. “I love that people from my team were able to come together to make this happen.”

PHOTOS COURTESY THE MONEY TEAM

Mayweather Jr. Says Pacquiao II En Route: Could It Top $400M?

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