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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr152015

'Money' Mayweather-'Pac-Man' Pacquiao Fight Building In Money, Hype, Histrionics

By Barry Janoff

April 15, 2015: With the arguably defined 'Fight of the Century" barely two weeks away, both Floyd "Money" Mayweather and Manny "Pac-Man" Pacquiao have stepped up their efforts to convince the public that after their welterweight bout one will declare that he is unarguably the "greatest pound-for-pound fighter on the planet.

Even if the fight itself — scheduled for May 2 in the MGM Grand in Las Vegas — is anticlimactic, both men are doing all they can to see that pre-fight marketing, hype and economics reach new heights.

Numbers coming in from sports, boxing and media analysts certainly put this bout on a new plateau.

Among the figures: An estimated $180 million in winnings for Mayweather, $120 million for Pacquiao; between 3.5-4 million PPV buys at $99 a pop via co-promoter HBO and Showtime; upward of $75 million in live gate receipts, $35 million in foreign rights; and millions more from brands that lined to be associated with the event, such as Tecate, which paid $5.6 million, according to industry analysts, to be the "official" beer.

Both Mayweather and Pacquiao held workouts this week in their respective training camps that were open to the media and streamed live via YouTube.  

Mayweather opened the doors for the media in his Mayweather Boxing Club in Las Vegas, Tuesday night, and after a two hour delay came out in gear declaring TBE (The Best Ever) and then spent hours sparring in the ring, hitting the speed and heavy bags and going through a series of exercises.

Pacquiao got his turn Wednesday evening when the media hits the Wild Card Boxing Club in Hollywood, Calif.

"He's a future hall of famer," Mayweather said during a pre-workout media conference. "I am a future hall of famer and we are meeting at the pinnacle of our careers. It is going to be a very exciting fight.

"I am in tip-top shape," Mayweather said. "If the fight was today I would be at my best."

Each man is trying to gain an advantage in their respective workouts. Pacquiao wails away at a speed bag with Mayweather's face on it, Mayweather's speed bag is located in front of a poster for the fight showing tape across Pacquiao's eyes and mouth.

Attitude has been seen not only in person at their lone joint press conference in Los Angeles but in pre-fight marketing.

A commercial filmed with both fighters in Los Angeles in March, "It's Time," sees them standing toe-to-toe, each attempting to out-stare the other. A second TV spot, "At Last," has Pacquiao declaring about Mayweather, "It's been a long-time coming. Now he has no where to go."

Pacquiao rallies his fellow countrymen and women from the Philippines behind him in a new video the he directed, "Lalaban Ako Para Sa Filipino" ("I Will Fight for the Filipino"), in which he sings and is seen helping the survivors of last year's typhoon, interspersed with shots of him training for the fight.

Showtime Sports, which has a deal with Mayweather, will give viewers backstage access to the fight from the perspective of "Money" with Inside Mayweather vs. Pacquiao, a four-part documentary series, with Episode 1 premiering on April 18.

HBO, which has a deal with Pacquiao, has a dedicated Web site chronicling the life, times and bouts of "Pac-Man." HBO will air on April 18 a special looking at the fight from Pacquiao's perspective.

More hype and activation will come as the time to the fight draws near.

"There are two certainties about the Mayweather-Pacquiao fight," said Gustavo Guerra, brand director for Tecate. "It will shatter records and everyone will have an opinion about who will win."

PHOTOS COURTESY MAYWEATHER-PACQUIAO HBO-SHOWTIME SPORTS

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