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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr152015

'Money' Mayweather-'Pac-Man' Pacquiao Fight Building In Money, Hype, Histrionics

By Barry Janoff

April 15, 2015: With the arguably defined 'Fight of the Century" barely two weeks away, both Floyd "Money" Mayweather and Manny "Pac-Man" Pacquiao have stepped up their efforts to convince the public that after their welterweight bout one will declare that he is unarguably the "greatest pound-for-pound fighter on the planet.

Even if the fight itself — scheduled for May 2 in the MGM Grand in Las Vegas — is anticlimactic, both men are doing all they can to see that pre-fight marketing, hype and economics reach new heights.

Numbers coming in from sports, boxing and media analysts certainly put this bout on a new plateau.

Among the figures: An estimated $180 million in winnings for Mayweather, $120 million for Pacquiao; between 3.5-4 million PPV buys at $99 a pop via co-promoter HBO and Showtime; upward of $75 million in live gate receipts, $35 million in foreign rights; and millions more from brands that lined to be associated with the event, such as Tecate, which paid $5.6 million, according to industry analysts, to be the "official" beer.

Both Mayweather and Pacquiao held workouts this week in their respective training camps that were open to the media and streamed live via YouTube.  

Mayweather opened the doors for the media in his Mayweather Boxing Club in Las Vegas, Tuesday night, and after a two hour delay came out in gear declaring TBE (The Best Ever) and then spent hours sparring in the ring, hitting the speed and heavy bags and going through a series of exercises.

Pacquiao got his turn Wednesday evening when the media hits the Wild Card Boxing Club in Hollywood, Calif.

"He's a future hall of famer," Mayweather said during a pre-workout media conference. "I am a future hall of famer and we are meeting at the pinnacle of our careers. It is going to be a very exciting fight.

"I am in tip-top shape," Mayweather said. "If the fight was today I would be at my best."

Each man is trying to gain an advantage in their respective workouts. Pacquiao wails away at a speed bag with Mayweather's face on it, Mayweather's speed bag is located in front of a poster for the fight showing tape across Pacquiao's eyes and mouth.

Attitude has been seen not only in person at their lone joint press conference in Los Angeles but in pre-fight marketing.

A commercial filmed with both fighters in Los Angeles in March, "It's Time," sees them standing toe-to-toe, each attempting to out-stare the other. A second TV spot, "At Last," has Pacquiao declaring about Mayweather, "It's been a long-time coming. Now he has no where to go."

Pacquiao rallies his fellow countrymen and women from the Philippines behind him in a new video the he directed, "Lalaban Ako Para Sa Filipino" ("I Will Fight for the Filipino"), in which he sings and is seen helping the survivors of last year's typhoon, interspersed with shots of him training for the fight.

Showtime Sports, which has a deal with Mayweather, will give viewers backstage access to the fight from the perspective of "Money" with Inside Mayweather vs. Pacquiao, a four-part documentary series, with Episode 1 premiering on April 18.

HBO, which has a deal with Pacquiao, has a dedicated Web site chronicling the life, times and bouts of "Pac-Man." HBO will air on April 18 a special looking at the fight from Pacquiao's perspective.

More hype and activation will come as the time to the fight draws near.

"There are two certainties about the Mayweather-Pacquiao fight," said Gustavo Guerra, brand director for Tecate. "It will shatter records and everyone will have an opinion about who will win."

PHOTOS COURTESY MAYWEATHER-PACQUIAO HBO-SHOWTIME SPORTS

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