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Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Jul082017

Full-Court Press: Mayweather Jr.-McGregor Promotion Train Picks Up Marketing Speed

By Barry Janoff

July 7, 2017: The Floyd Mayweather Jr.-Conor McGregor promotional freight train that is heading toward Las Vegas on Aug. 26 covered significant mileage Friday with the launch of the first official promo spot from Showtime and the unveiling of an ambitious press tour scheduled to cover four cities, three countries and two continents in four days.

With McGregor coming over from MMA and the UFC, the unconventional bout is set to make very conventional money, at least by Mayweather Jr.’s mathematics.

"Money" is looking at a $100 million payday not counting PPV and income from his own brand of goods via The Money Team. His take could go as high as $400 million.

McGregor could hit $75 million, plus PPV and other income potentially raising that to $125 million, according to industry analysts.

There also will be a bevy of marketing partners for the fight in T-Mobile Arena.

Sponsorship deals for the Mayweather Jr.-Manny Pacquiao fight in May 2015 topped $13 million, and this event is expected to easily surpass that figure, according to industry analysts.

McGregor currently has deals with Anheuser-Busch and Beats by Dre, but is expecting more to come based on the global high-profile nature of the fight.

The initial promo video does not overlook the fact that this will be among the biggest paydays in boxing history.

"This is not a normal fight," says Mayweather Jr. as we see a shot of him counting a wad of money. "It’s never personal for me. It’s always business."

Echoes McGregor as he sits a vault tossing around stacks of bills, "It’s big, big business."

The business will reach the next level via a series of press conferences intended to arouse the public and Madison Avenue even farther.

The schedule for the media events includes: Staples Center, Los Angeles (July 11), Toronto’s Budweiser Stage (July 12),  Barclays Center in Brooklyn, NY (July 13) and The SSE Arena, Wembley. London (July 14).

The public is being offered tickets for each event (while supplies last).

Editor's Note: According to the fight's promoters, "Due to the overwhelming response from fight fans in Los Angeles and New York City, who grabbed nearly 30,000 tickets within hours of their availability, the Floyd Mayweather vs. Conor McGregor World Tour event in Toronto on Wednesday, July 12, has been moved to the 16,000-seat Budweiser Stage (from Sony Centre for the Performing Arts). 

• Public tickets to the Los Angeles and Brooklyn events are no longer available.

• Toronto tickets available Monday July 10 (while they last). Details here.

• London fan entry event information was not yet released.

What will the banter be like at each event? Likely a more bombastic version of the promo spot.

"I’m going to stay at the top," says Mayweather Jr. in the video. "Do what I want to. Cause when you speak boxing, you speak Mayweather."

Offers McGregor: "I’m going to be ruthless in there. My fist is just gonna break his whole face, and that’s it."

McGregor: "I’m always looking to make history. Every single day. Here we are again — more history."

Mayweather Jr.: "No fighter in history has done what Floyd Mayweather has done."

McGregor: "When I hit a person, they don’t stay."

Mayweather Jr.: "It’s not about who hits the hardest. It’s about who has the will to win more."

McGregor: "It’s over before it even begins."

(See the full spot here.)

"We’re not only drawing fans from the universe of boxing and the universe of MMA, we’ve actually tapped into the audience that really doesn’t follow either sport," Dana White, UFC president, said during a media conference in June to officially unveil the fight.

"This is such an unprecedented event, such a spectacle, that all of a sudden people who have never really been interested in MMA or boxing are interested in this event due to the nature of the competition and the nature of these two personalities. That’s an untapped part of the market that not even Mayweather-Pacquiao touched," said White.

Dana White: Mayweather-McGregor Will KO Mayweather-Pacquiao

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