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• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24.
 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Tony Hawk, best known as a pro skateboarder but also a multi-platform businessman and entrepreneur, is among a group launching hybrid brand consultancy and creative agency D/CAL, with offices in San Diego and Detroit. “D/CAL offers a full suite of brand consultancy and agency services, but branches outside of industry norms by involving strategic and creative minds from outside the agency world.”

• Major League Lacrosse has named Troika as the agency of record for its rebranding initiative. The process will include a revamping of the MLL logo, website, branding on all marketing and communications materials, as well as all league-branded apparel and merchandise. The project will be finished before the 2019 MLL season begins

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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Stan Lee RIP 11-12-2018 See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Jul082017

Full-Court Press: Mayweather Jr.-McGregor Promotion Train Picks Up Marketing Speed

By Barry Janoff

July 7, 2017: The Floyd Mayweather Jr.-Conor McGregor promotional freight train that is heading toward Las Vegas on Aug. 26 covered significant mileage Friday with the launch of the first official promo spot from Showtime and the unveiling of an ambitious press tour scheduled to cover four cities, three countries and two continents in four days.

With McGregor coming over from MMA and the UFC, the unconventional bout is set to make very conventional money, at least by Mayweather Jr.’s mathematics.

"Money" is looking at a $100 million payday not counting PPV and income from his own brand of goods via The Money Team. His take could go as high as $400 million.

McGregor could hit $75 million, plus PPV and other income potentially raising that to $125 million, according to industry analysts.

There also will be a bevy of marketing partners for the fight in T-Mobile Arena.

Sponsorship deals for the Mayweather Jr.-Manny Pacquiao fight in May 2015 topped $13 million, and this event is expected to easily surpass that figure, according to industry analysts.

McGregor currently has deals with Anheuser-Busch and Beats by Dre, but is expecting more to come based on the global high-profile nature of the fight.

The initial promo video does not overlook the fact that this will be among the biggest paydays in boxing history.

"This is not a normal fight," says Mayweather Jr. as we see a shot of him counting a wad of money. "It’s never personal for me. It’s always business."

Echoes McGregor as he sits a vault tossing around stacks of bills, "It’s big, big business."

The business will reach the next level via a series of press conferences intended to arouse the public and Madison Avenue even farther.

The schedule for the media events includes: Staples Center, Los Angeles (July 11), Toronto’s Budweiser Stage (July 12),  Barclays Center in Brooklyn, NY (July 13) and The SSE Arena, Wembley. London (July 14).

The public is being offered tickets for each event (while supplies last).

Editor's Note: According to the fight's promoters, "Due to the overwhelming response from fight fans in Los Angeles and New York City, who grabbed nearly 30,000 tickets within hours of their availability, the Floyd Mayweather vs. Conor McGregor World Tour event in Toronto on Wednesday, July 12, has been moved to the 16,000-seat Budweiser Stage (from Sony Centre for the Performing Arts). 

• Public tickets to the Los Angeles and Brooklyn events are no longer available.

• Toronto tickets available Monday July 10 (while they last). Details here.

• London fan entry event information was not yet released.

What will the banter be like at each event? Likely a more bombastic version of the promo spot.

"I’m going to stay at the top," says Mayweather Jr. in the video. "Do what I want to. Cause when you speak boxing, you speak Mayweather."

Offers McGregor: "I’m going to be ruthless in there. My fist is just gonna break his whole face, and that’s it."

McGregor: "I’m always looking to make history. Every single day. Here we are again — more history."

Mayweather Jr.: "No fighter in history has done what Floyd Mayweather has done."

McGregor: "When I hit a person, they don’t stay."

Mayweather Jr.: "It’s not about who hits the hardest. It’s about who has the will to win more."

McGregor: "It’s over before it even begins."

(See the full spot here.)

"We’re not only drawing fans from the universe of boxing and the universe of MMA, we’ve actually tapped into the audience that really doesn’t follow either sport," Dana White, UFC president, said during a media conference in June to officially unveil the fight.

"This is such an unprecedented event, such a spectacle, that all of a sudden people who have never really been interested in MMA or boxing are interested in this event due to the nature of the competition and the nature of these two personalities. That’s an untapped part of the market that not even Mayweather-Pacquiao touched," said White.

Dana White: Mayweather-McGregor Will KO Mayweather-Pacquiao

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