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NEWS REAL

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• WWE said it would move its global headquarters to a new office complex in Stamford, Conn, where WWE is now headquartered, to “allow the company to bring together its operations, including its production studios and corporate offices at its new site.” The move is expected to take place in early 2021.

• “Inspired by the intersection of past and future,” Foot Locker is launching the Discover Your Air Network, featuring “cable network-inspired programming for the ultimate sneakerhead” filled with Nike Air Max content, news and product. People will be able to view DYA Network content on Foot Locker's Instagram, Facebook, YouTube and Snapchat channels.

NBA2K League has unveiled the match-ups and tournaments for the second season, with $1.2M prizes Begins 4-2.

• ESPN and UFC have extended their deal, naming ESPN+ as the exclusive distributor of UFC Pay-Per-View events in the U.S. through 2025, beginning with UFC 236: Holloway vs. Poirier 2 on April 13. UFC’s alliance with ESPN, which began in January, also has been extended through 2025

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Saturday
Jul082017

Full-Court Press: Mayweather Jr.-McGregor Promotion Train Picks Up Marketing Speed

By Barry Janoff

July 7, 2017: The Floyd Mayweather Jr.-Conor McGregor promotional freight train that is heading toward Las Vegas on Aug. 26 covered significant mileage Friday with the launch of the first official promo spot from Showtime and the unveiling of an ambitious press tour scheduled to cover four cities, three countries and two continents in four days.

With McGregor coming over from MMA and the UFC, the unconventional bout is set to make very conventional money, at least by Mayweather Jr.’s mathematics.

"Money" is looking at a $100 million payday not counting PPV and income from his own brand of goods via The Money Team. His take could go as high as $400 million.

McGregor could hit $75 million, plus PPV and other income potentially raising that to $125 million, according to industry analysts.

There also will be a bevy of marketing partners for the fight in T-Mobile Arena.

Sponsorship deals for the Mayweather Jr.-Manny Pacquiao fight in May 2015 topped $13 million, and this event is expected to easily surpass that figure, according to industry analysts.

McGregor currently has deals with Anheuser-Busch and Beats by Dre, but is expecting more to come based on the global high-profile nature of the fight.

The initial promo video does not overlook the fact that this will be among the biggest paydays in boxing history.

"This is not a normal fight," says Mayweather Jr. as we see a shot of him counting a wad of money. "It’s never personal for me. It’s always business."

Echoes McGregor as he sits a vault tossing around stacks of bills, "It’s big, big business."

The business will reach the next level via a series of press conferences intended to arouse the public and Madison Avenue even farther.

The schedule for the media events includes: Staples Center, Los Angeles (July 11), Toronto’s Budweiser Stage (July 12),  Barclays Center in Brooklyn, NY (July 13) and The SSE Arena, Wembley. London (July 14).

The public is being offered tickets for each event (while supplies last).

Editor's Note: According to the fight's promoters, "Due to the overwhelming response from fight fans in Los Angeles and New York City, who grabbed nearly 30,000 tickets within hours of their availability, the Floyd Mayweather vs. Conor McGregor World Tour event in Toronto on Wednesday, July 12, has been moved to the 16,000-seat Budweiser Stage (from Sony Centre for the Performing Arts). 

• Public tickets to the Los Angeles and Brooklyn events are no longer available.

• Toronto tickets available Monday July 10 (while they last). Details here.

• London fan entry event information was not yet released.

What will the banter be like at each event? Likely a more bombastic version of the promo spot.

"I’m going to stay at the top," says Mayweather Jr. in the video. "Do what I want to. Cause when you speak boxing, you speak Mayweather."

Offers McGregor: "I’m going to be ruthless in there. My fist is just gonna break his whole face, and that’s it."

McGregor: "I’m always looking to make history. Every single day. Here we are again — more history."

Mayweather Jr.: "No fighter in history has done what Floyd Mayweather has done."

McGregor: "When I hit a person, they don’t stay."

Mayweather Jr.: "It’s not about who hits the hardest. It’s about who has the will to win more."

McGregor: "It’s over before it even begins."

(See the full spot here.)

"We’re not only drawing fans from the universe of boxing and the universe of MMA, we’ve actually tapped into the audience that really doesn’t follow either sport," Dana White, UFC president, said during a media conference in June to officially unveil the fight.

"This is such an unprecedented event, such a spectacle, that all of a sudden people who have never really been interested in MMA or boxing are interested in this event due to the nature of the competition and the nature of these two personalities. That’s an untapped part of the market that not even Mayweather-Pacquiao touched," said White.

Dana White: Mayweather-McGregor Will KO Mayweather-Pacquiao

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