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Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.'  NBA AR for iPhone is available for free at the App Store.
• Bruce Arena has resigned as head coach for the U.S. Men’s National Soccer Team days after they failed to qualify for the 2018 FIFA World Cup.
• With 114 days to go until Super Bowl LII in Minneapolis, the Minnesota Super Bowl Host Committee has selected 10,000 volunteers to be on Crew 52, the official volunteer force of Super Bowl LII.  Crew 52 will be responsible for helping welcome more than one million visitors to Minnesota during a ten-day Super Bowl festival
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MLB 2017 Awards Schedule
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• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
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Cy Young Awards MLB Network( 6 PM ET)
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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
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Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec192012

To Its Credit, MasterCard Extends Multilayered Alliance With PGA Tour

Special to NYSportsJournalism.com

December 18, 2012: Stating that “Golf is a passion point for many of our cardholders," MasterCard has signed an extension and enhancement of its alliance with the PGA Tour.

The new marketing relationship goes through 2016. MasterCard has been a sponsor of the PGA Tour and Champions Tour since 1995. In addition, it has been presenting sponsor of the Arnold Palmer Invitational Presented by MasterCard since 2004, a deal was renewed this past March through 2016.

Financial terms were not disclosed.

“Golf is a passion point for many of our cardholders,” Chris McWilton, president, U.S. Markets, for MasterCard, said in a statement.

“The Tour has helped us to provide our cardholders with golf experiences and access that bring them closer to the game in a truly unique manner. By aligning our brand with the things that matter most to our cardholders, we’re able to deliver on our brand promise and ultimately further cardholder loyalty.”

Under the new partnership, MasterCard said it would expand PGA Tour-related cardholder benefits at key tournaments and courses and unveil programs at select tournaments. This includes "Best Seats in the House," "Tournament Advantage" and "Priceless Lessons."

According to Tom Wade, CMO for of the PGA Tour, “We are excited about the programs that MasterCard is implementing for its cardholders who enjoy watching and playing golf. MasterCard continues to be very creative in developing marketing programs centered on its relationship with the PGA Tour. MasterCard also has been a vital part of the success of the PGA Tour and we are pleased to announce this four-year extension.”

MasterCard, Arnold Palmer Invitational Renew Alliance

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