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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar212012

MasterCard Renews, Enhances Alliance With Arnold Palmer, PGA Tour

By Barry Janoff

March 21, 2012: MasterCard has signed a deal with the PGA Tour and Arnold Palmer to continue and also expand its role as lead sponsor of the Arnold Palmer Invitational Presented by MasterCard.

Financial terms of the four-year deal, which runs through the 2016 tournament, were not revealed. Proceeds from the tournament will continue to benefit Arnold Palmer Hospital for Children and Winnie Palmer Hospital for Women & Babies.
 
MasterCard has been presenting sponsor of the Arnold Palmer Invitational since 2004 and a sponsor of the PGA Tour and Champions Tour since 1995.

Other event marketing partners include Coca-Cola, Hertz, Publix, Loew's Hotel and Buffalo Wild Wings.

Tiger Woods is expected to participate in this key event prior to the 2012 Masters after withdrawing in the final round of the WGC-Cadillac Championship on March 11 due to what he called soreness in his left Achilles tendon. Woods has won the Arnold Palmer Invitational six times since 2000.

MasterCard is supporting with print in the official tournament program, social media interaction including Twitter and a dedicated Facebook page, on-site signage and event activation including a Priceless Moments tent that houses photos and memorabilia featuring Palmer. Among the perks for MasterCard holders are access to the MasterCard Club, exclusive viewing platforms on the 6th hole and 18th fairway and discounts on concessions and Tournament merchandise.

As added Incentive for the 2012 Arnold Palmer Invitational Presented by MasterCard, being held this week at Arnold Palmer's Bay Hill Club in Orlando, MasterCard has issued a challenge to its pro golf endorsers entered in the event. Should any of them win the tournament, MasterCard said it would make an additional $200,000 donation to Arnold Palmer Hospital for Children and Winnie Palmer Hospital for Women & Babies in their name.

“In the first nine years of our partnership, MasterCard has helped raise more than $1.8 million that have directly impacted Arnold Palmer Hospital for Children."

"While golf is a true passion for many of our cardholders, we’ve experienced first-hand the impact this tournament has on families across the southeast," Chris McWilton, president, U.S. Markets for MasterCard, said in a statement. "Every day, we look for ways to create stronger connections with consumers, while providing them with priceless experiences and memories. As we continue our sponsorship, we’ll have an ability to continue to deliver on this promise and create greater affection for the tournament and for our products.”

According to Palmer, “Throughout the first nine years of our partnership, MasterCard has helped raise more than $1.8 million that have directly impacted Arnold Palmer Hospital for Children. I am looking forward to continuing our partnership over the next four years to deliver a world-class event for our players and fans, while continuing to support the hospitals.”

The first two rounds, March 22-23, will air on the Golf Channel; the final two rounds, March 24-25, on NBC. The 2011 defending champion is Martin Laird.

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