By Barry Janoff
July 30, 2015: Marriott International has destinations worldwide, and now can put them into play for the NBA.
Marriott has signed a deal making it the official hotel partner of the NBA, specifically for several jewel events, beginning with this weekend's NBA Africa Game and also including the NBA Global Games 2015-16 and NBA Canada Series 2015.
The NBA said that Marriott would be the first company to align with the NBA across international games on five different continents.
Marriott International said it has more than 4,200 properties in 80 countries and territories. The company reported revenues of nearly $14 billion in fiscal year 2014.
“Basketball is one of the most popular sports in the world, and our partnership with the NBA gives us an opportunity to tap into a passionate fan base and communicate the breadth and depth of our portfolio,” Karin Timpone, global marketing officer for Marriott International, said in a statement. “Similar to what we are doing with music and entertainment, our NBA partnership helps us create memorable experiences for our Rewards members and amplify the benefits of the program for both new and loyal guests.”
Bethesda, MD.-based Marriott International plans to support the union with multi-platform activations, including a sweepstakes for Marriott Rewards members in the U.S. offering the opportunity to win a trip and tickets to an upcoming NBA global event.
Marriott Rewards will host a series of private meet-and-greets with NBA legends and players for its Elite members and invite fans to take a virtual trip via an #AroundTheWorld photo and social sharing experience. That will begin with the inaugural NBA Africa Game on Aug. 1 in Johannesburg, South Africa.
Other marketing partners involved with the NBA Africa Game include Nike, Ford, South African Airways and telecom company Econet Global.
Marriott International said it would then offer Marriott Rewards members exclusive access to NBA games and events in 11 other cities across Brazil, Canada, China, Italy, Mexico, Spain and the U.K.
All but two of the games are part of the NBA's pre-season exhibition schedule. The two games that are part of the 2015-16 regular season are Boston Celtics vs. Sacramento Kings in Mexico City Arena (Dec. 3) and Orlando Magic vs. Toronto Raptors in London's The O2 (Jan. 14).
According to Emilio Collins, NBA evp-global marketing partnerships, “For our fans around the world, there is no opportunity more exciting than when live NBA games are played in their home countries. Marriott International is a renowned brand with extensive global operations, and is the ideal partner to help broaden the reach of our games and engage more fans.”
Marriott International operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: Marriott Hotels, The Ritz-Carlton, JW Marriott, Moxy Hotels, Courtyard and Residence Inn.
NBA GLOBAL EVENT SCHEDULE
NBA Africa Game 2015
Johannesburg, South Africa Aug. 1 (ESPN 9 AM ET)
NBA Canada Series 2015
Vancouver Oct. 4
Winnipeg Oct. 10
Ottawa Oct. 14
Montreal Oct. 23
NBA Global Games 2015-16
Milan, Italy Oct. 6
Madrid, Spain Oct. 8
Shenzhen, China Oct. 11
Shanghai, China Oct. 14
Rio de Janeiro Oct. 17
Mexico City Dec. 3
London Jan. 14, 2016
Nike, Ford, Other Partners In-Play For 'Historic" NBA Africa Game
Back to Home Page