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Bahamas Red Cross donation site. #HelpUsHelp

• After two exclusive games on NFL Network, Fox Sports’ 2019 Thursday Night Football presented by Bud Light Platinum schedule begins Sept. 26 with the Philadelphia Eagles at the Green Bay Packers. Fox Sports said it would deliver Thursday Night Football in 4K Ultra High Definition for the NFL’s 100th season, making Thursday night match-ups available through the Fox Sports and Fox Now apps, via Apple TV 4K and select Roku devices. Full story here.

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

According to Wyllie, “I will use my leadership skills and experience to continue to deliver high-quality competitive sports experiences, attract more resources, and build awareness of Special Olympics. I am excited to work for the six million Special Olympics athletes and Unified Partners in the movement for inclusion."

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "Ten million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Mar022017

Marriott Books Room For March Madness Marketing With Top-Tier NCAA Alliance

By Barry Janoff

March 2, 2017: If you go to a Marriott International destination this month you are sure to experience a taste of March Madness, and not just on the TVs or in the lounge areas.

Marriott International has signed a multi-year deal to become an official NCAA corporate partner across all 90 NCAA championships. The alliance designates Marriott International and its 30 brands as the "official hotel partner of the NCAA."

The pact brings Sheraton, a division of Marriott International, back into the NCAA corporate ranks. The brand had been the NCAA’s official hotel partner for several years beginning in 2008.

Sheraton is a division of Starwood, which was acquired by Marriott in 2016.

The union kicks in immediately with multi-media activation for both the NCAA Div. I Men’s and Women’s Basketball tournaments this month leading to the men's Final Four and women's Final Four.

Also upcoming are the Div. I Men’s and Women’s Hockey tournaments leading to the respective Frozen Fours.

"We are incredibly excited and honored to serve as the official hotel partner of the NCAA," Steve Heitzner, Marriott’s chief sales officer and CMO for the Americas, said in a statement. "College sports bring people from all walks of life together in much the same way travel does and so the affiliation is a natural fit within our larger goal to provide our guests with inspiring and meaningful experiences."

In partnership with the NCAA, Turner Sports and CBS Sports, Marriott International said it would have the "opportunity to support college student-athletes and communities across the country."

As an official partner of the NCAA, Marriott is now able to use NCAA logos, trademarks and markings in marketing, media, and activation.

The hotelier is expected to support with TV, print, Internet, social media and activation at games and in its destinations.

Marriott later this month plans to launch a dedicated sub-site with the NCAA (at NCAA.Marriott.com).

The company said that Marriott Rewards members now have the opportunity to use their points to bid on an "Ultimate Men's Final Four Weekend Experience," with just two spots available, through March 17.

The experience includes two tickets to the men's Final Four and national championship game, being played in University of Phoenix Stadium.

It also offers VIP access to a variety of Final Four weekend events and overnight accommodations in the JW Marriott Scottsdale Camelback Inn Resort & Spa with transportation to and from all weekend events in Phoenix. (Details here.)

According to Dan Gavitt, NCAA svp-basketball, "The goals of Marriott International and NCAA championships are the same — to provide a world-class and memorable experience. We look forward to working with its numerous hotel brands that will provide our student-athletes, coaches, athletics administrators and fans with high level hospitality and service during NCAA championships and events."

Including Marriott, Starwood, Courtyard and other brands, Marriott International has more than 5,700 properties in more than 110 countries and territories worldwide and more than 1.2 million rooms (as of Sept. 23, 2016).

"The goals of Marriott International and NCAA championships are the same — to provide a world-class and memorable experience."

"Fans travel to over 800 sites each year to attend NCAA championship events and Marriott is the perfect partner to enhance that on-site experience," Will Funk, evp-property marketing and corporate partnerships for Turner Sports, said in a statement.

"The experience is everything, and Marriott is uniquely positioned to provide the best hotel and hospitality options for the millions of people who love seeing student athletes compete at the highest level."

"As a global hotel company, we have long been passionate about sports and their power to transform and connect," said Marriott’s Heitzner. "Across our 30 distinct hospitality brands, we provide unparalleled variety to suit every traveler's needs, and through our partnership with the NCAA, we look forward to creating memorable experiences for students, alumni, fans and families."

NCAA corporate champion partners include AT&T, Capital One and Coca-Cola.

In additon to Marriott International, NCAA corporate partners include Allstate, Amazon Echo, Microsoft Bing, Buffalo Wild Wings, Buick. Enterprise, Infiniti, Lowe’s, LG, Nabisco, Northwest Mutual, Pizza Hut, Reese’s, Unilever and Wendy’s.

March Madness

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