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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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• Geico ($27.2M) Hail Caesar Salad
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• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb172015

Maroon 5, On Tour, Joins Puig, Te'o, Clowney On Vita Coco Marketing Stage

Special to NYSportsJournalism.com

February 16, 2015: Coconut water beverage brand Vita Coco, which lists as endorsers athletes in the NFL, NBA and MLB, is expanding its roster to R 'n' R via an alliance with Maroon 5 to support the group's “V” tour.

Maroon 5, whose current hits include "Animals" and "Sugar," will integrate Vita Coco into a tour that begins this week and will land in nearly 30 cities in the U.S., Europe, Asia and Australia through September.

Financial terms of the pact were not disclosed.

According to Prinz Pinakatt, svp-marketing for Vita Coco, “Over the years, Vita Coco has built a strong relationship with the music industry. This partnership with Maroon 5 is an exciting milestone for both the brand and the category.”

For marketing support, Vita Coco said it would create "unique, memorable experiences for Maroon 5 fans at every tour stop through on-site sampling and meet-and-greets with the band."

In addition, Vita Coco will promote "enter-to-win contests" at select retailers during the tour that include a grand prize trip to see Maroon 5 perform in Barcelona.

Vita Coco's roster also includes Yasiel Puig of the Los Angeles Dodgers, LaMarcus Aldridge of the NBA's Portland Trail Blazers and NFL players Julio Jones (Atlanta Falcons), Manti Te'O (San Diego Chargers) and the 2014 No. 1 overall pick Jadaveon Clowney (Houston Texans).

Maroon 5 lead singer Adam Levine said  they have been "loyal coconut water drinkers for years and incorporate exercise and yoga into their fast-paced tour schedule."

“We’re huge fans of coconut water so a partnership with Vita Coco is a natural fit for us,”  said Levine.

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