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NEWS REAL

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Eire Born Spirits said that "demand for Proper No. Twelve Irish Whiskey rapidly outpaced supply, resulting in an out-of-stock situation in its original release markets of Ireland and the U.S." Looking forward to being back in stock in the next few weeks."

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24. 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Apr052016

Harper, Bryant, Trout: MLB Brings All-Star Marketing Power To Get 2016 Party Started

By Barry Janoff

April 4, 2016: The All-Star Game in San Diego is still months away, but MLB has brought star power to its 2016 marketing campaign, with such players as Mike Trout, Bryce Harper, Felix Hernandez, Giancarlo Stanton, Kris Bryant, Anthony Rizzo and Andrew McCutchen among those getting featuring roles.

Several new spots, which range from humorous to light-hearted, are part of a multi-level effort to usher in the new season, under the league's umbrella "This" marketing push.

The spots are breaking this week during Opening Day and Opening Night games across MLB media broadcast and cable media partners, as well as Internet, with social media support. They will enter into regular rotation as new spots appear throughout the season.

Among other campaigns to boost awareness for the new season include Skechers, with a Relaxed Fit spot starring Baseball Hall of Fame shortstop Ozzie Smith; "Caps On" from New Era;  Topps with Buster Posey and PlayStation's MLB The Show 16.

Quicken Loans has unveiled the second year of its "Steal A Home" sweepstakes, in which people have the opportunity to win prizes including tickets, jerseys, MLB.TV subscriptions and the grand prize of a mortgage-free year and a trip for two to the 2016 World Series. (Details here.)

New partners such as Papa John's and Apple are expected to unveil campaigns as the season progresses.

"As we begin our 2016 regular season, millions of fans around the world can realistically hope that their team will be playing October baseball and contending for a World Championship," Rob Manfred, entering his second season as MLB commissioner, wrote in an open letter. "Our game is characterized by great competitive balance. The last five seasons have produced more playoff teams 24 — than any such period in baseball history and we have now gone a record 15 straight years without a repeat World Series Champion.

"Fans can also be excited about the great group of young stars in our game today. These extraordinary young players also stand out as ambassadors for the sport," said Manfred."

MLB plans to set a new record in sponsorship spend, topping the league's all-time high of $778 million in sponsorship spending during the 2015 season. That was up more than $80 million from the previous record of $695 million in 2014, according to the MLB IEG Sponsorship Report from research, marketing and consulting firm IEG, Chicago.

MLB's marketing revenue has shown solid growth since 2011, with $663 million in 2013, $626 million in 2012 and $585 million in 2011.

Players get to show their acting, rather than baseball, skills in the MLB This campaign.

In "Souvenir Business," Chicago Cubs teammates Kris Bryant and Anthony Rizzo are working a start-up called Bryzzo Souvenir Company, to help fans get the home run balls they deserve. "We put the ding in dinger" they offer as we see them speaking on the phone to perspective customers, interspersed with game action of the pair hitting home runs into the stands.

Last season, the two combined to get 57 home run souvenirs to fans (Bryant 26, Rizzo 31).

We see two sides of "King" Felix Hernandez in "Nice Guy." Off the mound, the pitcher for the Seattle Mariners is everybody's best friend, bringing coffee to clubhouse meetings, bussing tables, mingling with fans and helping teammates to fold their laundry. But on the mound, it's no more Mr. Nice Guy as we see scenes of him striking out batters and displaying a competitive attitude.

Los Angeles Angels outfielder Mike Trout's mom gets a starring role in his spot, "Memorabilia," in which we see that her home in Millville, NJ, is filled with such items as his 2014 Hank Aaron Award (top hitter in the American League), a neon sign that reads "Trout-Standing," his life-size Fathead poster, fan mail from around the world and a plethora of jerseys, which, says his mom, she plans to turn into a quilt.

In "Catch Anything," the skills of Pittsburgh Pirates outfielder Andrew McCutchen are put to the test when we see him standing near the outfield wall with a guy dressed as Humpty Dumpty precariously perched on wall, about to have a great fall.

Bryce Harper of the Washington Nationals shows his compassion — and haircutting techniques — in "Fresh Flow" when kids who play for the Little Nats Little League team seek ways to break a losing streak, Harper offers uplifting advice and free styles to match his own coiffure.

We see one way in which the defending World Series champion Kansas City Royals celebrated, by taking selfies and "Family Pictures," with the featured group here including Salvador Perez, Lorenzo Cain, Eric Hosmer and Jarrod Dyson.

Other spots in the initial 2016 This campaign include:

• "Bestie," with pitcher David Price of the Boston Red Sox and his dog, who won't chase pitched balls.

"Dangerous Desert Predator" Paul Goldschmidt of the Arizona Diamondbacks.

"Tug Of War" with Giancarlo Stanton of the Miami Marlins displaying his strength by taking on a team of youngster.

"How To Turn Two" with second baseman Jose Altuve and shortstop Carlos Correa of the Houston Astros displaying their double-play prowess.

Papa John's Gets A Slice of MLB Pie

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