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• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Inter Miami CF and the City of Fort Lauderdale have finalized a comprehensive agreement for the 64-acre property commonly known as the Lockhart stadium site, following a city commission meeting on Tuesday evening,according to the club, which has soccer icon David Beckham as a major investor and spokesperson. "With this agreement, Inter Miami CF will proceed with structural and foundation construction of the site as it prepares to launch its inaugural season in Major League Soccer in March 2020 in Fort Lauderdale."

• As part of its ongoing NFL 100 celebration, the league will make commissioner Roger Goodell available to “announce the first round draft picks for every team” in one Fantasy Sports league. The winning league will also receive a custom NFL100 Trophy and an exclusive NFL 100 prize package, including a Bose SoundLink III speaker, a gold NFL 100 football and a NFL Vineyard Vines tote. Details here.

• The International Olympic Committee is moving closer to making a major change in the way it regulates how athletes can market themselves during the Summer and Winter Games. Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Apr052016

Harper, Bryant, Trout: MLB Brings All-Star Marketing Power To Get 2016 Party Started

By Barry Janoff

April 4, 2016: The All-Star Game in San Diego is still months away, but MLB has brought star power to its 2016 marketing campaign, with such players as Mike Trout, Bryce Harper, Felix Hernandez, Giancarlo Stanton, Kris Bryant, Anthony Rizzo and Andrew McCutchen among those getting featuring roles.

Several new spots, which range from humorous to light-hearted, are part of a multi-level effort to usher in the new season, under the league's umbrella "This" marketing push.

The spots are breaking this week during Opening Day and Opening Night games across MLB media broadcast and cable media partners, as well as Internet, with social media support. They will enter into regular rotation as new spots appear throughout the season.

Among other campaigns to boost awareness for the new season include Skechers, with a Relaxed Fit spot starring Baseball Hall of Fame shortstop Ozzie Smith; "Caps On" from New Era;  Topps with Buster Posey and PlayStation's MLB The Show 16.

Quicken Loans has unveiled the second year of its "Steal A Home" sweepstakes, in which people have the opportunity to win prizes including tickets, jerseys, MLB.TV subscriptions and the grand prize of a mortgage-free year and a trip for two to the 2016 World Series. (Details here.)

New partners such as Papa John's and Apple are expected to unveil campaigns as the season progresses.

"As we begin our 2016 regular season, millions of fans around the world can realistically hope that their team will be playing October baseball and contending for a World Championship," Rob Manfred, entering his second season as MLB commissioner, wrote in an open letter. "Our game is characterized by great competitive balance. The last five seasons have produced more playoff teams 24 — than any such period in baseball history and we have now gone a record 15 straight years without a repeat World Series Champion.

"Fans can also be excited about the great group of young stars in our game today. These extraordinary young players also stand out as ambassadors for the sport," said Manfred."

MLB plans to set a new record in sponsorship spend, topping the league's all-time high of $778 million in sponsorship spending during the 2015 season. That was up more than $80 million from the previous record of $695 million in 2014, according to the MLB IEG Sponsorship Report from research, marketing and consulting firm IEG, Chicago.

MLB's marketing revenue has shown solid growth since 2011, with $663 million in 2013, $626 million in 2012 and $585 million in 2011.

Players get to show their acting, rather than baseball, skills in the MLB This campaign.

In "Souvenir Business," Chicago Cubs teammates Kris Bryant and Anthony Rizzo are working a start-up called Bryzzo Souvenir Company, to help fans get the home run balls they deserve. "We put the ding in dinger" they offer as we see them speaking on the phone to perspective customers, interspersed with game action of the pair hitting home runs into the stands.

Last season, the two combined to get 57 home run souvenirs to fans (Bryant 26, Rizzo 31).

We see two sides of "King" Felix Hernandez in "Nice Guy." Off the mound, the pitcher for the Seattle Mariners is everybody's best friend, bringing coffee to clubhouse meetings, bussing tables, mingling with fans and helping teammates to fold their laundry. But on the mound, it's no more Mr. Nice Guy as we see scenes of him striking out batters and displaying a competitive attitude.

Los Angeles Angels outfielder Mike Trout's mom gets a starring role in his spot, "Memorabilia," in which we see that her home in Millville, NJ, is filled with such items as his 2014 Hank Aaron Award (top hitter in the American League), a neon sign that reads "Trout-Standing," his life-size Fathead poster, fan mail from around the world and a plethora of jerseys, which, says his mom, she plans to turn into a quilt.

In "Catch Anything," the skills of Pittsburgh Pirates outfielder Andrew McCutchen are put to the test when we see him standing near the outfield wall with a guy dressed as Humpty Dumpty precariously perched on wall, about to have a great fall.

Bryce Harper of the Washington Nationals shows his compassion — and haircutting techniques — in "Fresh Flow" when kids who play for the Little Nats Little League team seek ways to break a losing streak, Harper offers uplifting advice and free styles to match his own coiffure.

We see one way in which the defending World Series champion Kansas City Royals celebrated, by taking selfies and "Family Pictures," with the featured group here including Salvador Perez, Lorenzo Cain, Eric Hosmer and Jarrod Dyson.

Other spots in the initial 2016 This campaign include:

• "Bestie," with pitcher David Price of the Boston Red Sox and his dog, who won't chase pitched balls.

"Dangerous Desert Predator" Paul Goldschmidt of the Arizona Diamondbacks.

"Tug Of War" with Giancarlo Stanton of the Miami Marlins displaying his strength by taking on a team of youngster.

"How To Turn Two" with second baseman Jose Altuve and shortstop Carlos Correa of the Houston Astros displaying their double-play prowess.

Papa John's Gets A Slice of MLB Pie

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