Top
NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• After two exclusive games on NFL Network, Fox Sports’ 2019 Thursday Night Football presented by Bud Light Platinum schedule begins Sept. 26 with the Philadelphia Eagles at the Green Bay Packers. Fox Sports said it would deliver Thursday Night Football in 4K Ultra High Definition for the NFL’s 100th season, making Thursday night match-ups available through the Fox Sports and Fox Now apps, via Apple TV 4K and select Roku devices. Full story here.

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

According to Wyllie, “I will use my leadership skills and experience to continue to deliver high-quality competitive sports experiences, attract more resources, and build awareness of Special Olympics. I am excited to work for the six million Special Olympics athletes and Unified Partners in the movement for inclusion."

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "Ten million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Jun192017

White: Mayweather-McGregor Will KO Mayweather-Pacquiao In Money, Marketing

By Barry Janoff

June 19, 2017: The state of professional boxing — some would say the sad state of boxing — is that many people involved with and who follow the sport and many people who don’t follow the sport are talking about the Floyd Mayweather Jr.-Conor McGregor crossover bout scheduled for Aug. 26 in T-Mobile Arena in Las Vegas.

That’s exactly what Mayweather Promotions CEO Leonard Ellerbe and UFC President Dana White want, with White proclaiming, "This will be the biggest fight in the history of two people punching each other."

Look no farther than the press release when the fight was officially unveiled last week sent out by Showtime, which will produce and distribute the pay-per-view event, for all the hyperbole you might want to see (avoid?) in one sentence

"Fight fans from around the world will witness the super-fight that no one believed was possible as legendary undefeated world champion Floyd Mayweather (Jr.) and (UFC) Irish superstar Conor McGregor have agreed to fight in a historic pay-per-view boxing event produced and distributed by Showtime PPV on Saturday, August 26 in Las Vegas."

True to form, White and Ellerbe — along with Stephen Espinoza, evp and GM for Showtime Sports — kept the ruckus going during a media conference last week to tout the bout.

"We’re not only drawing fans from the universe of boxing and the universe of MMA, we’ve actually tapped into the audience that really doesn’t follow either sport," said White.

“This is such an unprecedented event, such a spectacle, that all of a sudden people who have never really been interested in MMA or boxing are interested in this event due to the nature of the competition and the nature of these two personalities. That’s an untapped part of the market that not even Mayweather-Pacquiao touched,” said White.

Ellerbee was in the thick of the negotiations for what is regarded as one of boxing’s all-time biggest pay days —  Mayweather Jr. vs. Manny Pacquiao on May 2, 2015 in the MGM Grand Garden Arena, Las Vegas.

That fight grossed $600 million and broke PPV viewership records in the U.S. with 4.6 million buys and more than $410 million in revenue, according to industry analysts.

(Pacquiao today unveiled that he would defend his WBO welterweight crown against undefeated No. 1 contender Jeff "The Hornet" Horn in Suncorp Stadium, Brisbane, Australia., scheduled for July 1 on ESPN and ESPN Deportes. This will be the first time Pacquiao has not fought on pay-per-view since Sept. 10, 2005.)

In 2015, Mayweather Jr. and Pacquiao were the two highest-paid athletes in the world, according to Forbes, with Mayweather Jr. taking in $300 million — just $15 million from endorsements — and Pacquiao earning $160 million, mainly from the mega-fight.

Mayweather Jr. also makes money via the sale of items through his own brand, The Money Team.

McGregor currently has deals with Anheuser-Busch and Beats by Dre, but is expecting more to come based on the global high-profile nature of the fight.

Early overwhelming odds favor Mayweather Jr. to win, but that doesn’t mean that McGregor loses, especially when it come to finances.

But exactly how much money will hit the table has not yet been revealed.

"There is a confidentiality clause," said Ellerbe. "Financial details will not be disclosed."

But he emphasized, "Everybody’s happy."

Can this fight top Mayweather-Pacquiao?

“Yes. why not?" said Ellerbe. "You have to understand, Mayweather-Pacquiao was a fight that fans had been talking about for years. There’s not one place that I go to, that Floyd goes to, that anyone who is affiliated with Floyd Mayweather, is asked the question, 'Floyd, are you going to fight Conor McGregor?'

“This is a very, very hot fight. This is the fight that the fans want. It’s going to be a tremendous event,” said Ellerbe.

White confirmed that the Mayweather-McGregor match would outshine Mayweather-Pacquiao in terms of money and hype.

"The Mayweather-Pacquiao fight was so big and everybody was so crazy and rabid about it that a lot of mistakes were made that cost them money," said White. "Which is hilarious to say because it’s the biggest money-making fight of all time.

"As bad as I think it got screwed up in some areas, they still did okay on it. We learned from the mistakes they made and have the knowledge of what went wrong with that fight," said White. "When you talk about super fights, this is a super fight.”

The promotional build-up is expected to be over-the-top, with Showtime, UFC and Mayweather Productions joining to do multi-media marketing, align sponsors and plan activation.

"Showtime is the exclusive distributor of Floyd Mayweather fights but they were kind enough to open the gate and let us do some stuff, have some fun," said White. "We are going to do UFC-embedded (promotions) like we do for our fights and a couple of other things. But at the end of the day, Showtime is running this show. I’m going to promote it through all of my inventory.

"Conor told me that the McGregor clan has been taking over villages for 300 years, and Floyd’s village is next!”

"I thought this would be an impossible deal to do. It could not have been smoother," said White. "Leonard and Stephen would agree (which they did). It was the right fight at the right time with the right people. But I don’t want to be doing this every week."

According to Showtimes’s Espinoza, "We are all pulling in the same direction. It’s going to be a massive promotion."

"At the end of the day, these two guys wanted this fight. The fans wanted this fight," said White. "Connor is a mixed martial artist. He’s going into a boxing match with arguably the greatest boxer of all time. It does’t damage the brand or Conor McGregor at all. It actually elevates Conor McGregor.

"That this kid, who has so much to lose, is willing to step in and is absolutely confident that he will win this fight. It is one of the many reasons that people love Conor MCGregor. Win, lose or draw, it will be one of the reasons that people continue to love Conor McGregor," said White.

As Espinoza put it, "The best analogy here is Nascar and Formula 1. Nascar is not going to replace Formula 1. Formula 1 is not going to replace Nascar. You see some crossover: A driver from Formula 1 will try Nascar and everyone makes a big deal about it. They say, That’s going to be interesting to see how the skills transfer. That’s what we’re talking about there."

How far the rhetoric will go to the nasty side remains to be seen. But White stoked the flames.

"Conor told me that the McGregor clan has been taking over villages for 300 years, and Floyd’s village is next!”

PHOTO: White-McGregor Zuffa LLC

Back to Home Page