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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Mar212011

Marketers Testing The Water For LeBron James' NBA Post-Season Appearance

By Barry Janoff, Executive Editor

LeBron and Hodge get ready to rumble in new 'Magic Jingle' commercial from State Farm.March 20, 2011: One year ago, LeBron James was seen virtually non-stop in marketing between the NBA All-Star Game and the NBA Finals. This season, he has had a relatively non-descript presence in national marketing, having gone from the most-liked to most-hated list due largely to public perception regarding the manner in which he rode free agency out of Cleveland and into Miami.

But with the 2011 NBA playoffs just a month off, James' marketing partners are testing the waters and slowly putting him back into the national mix in preparation for a bigger and more extensive presence.

This past weekend, during the NCAA tournament and on NBA games, State Farm put into regular rotation a national TV spot starring James, his first for the company since he joined the Miami Heat. That, along with a McDonald's spot from last season with James and Dwight Howard that the fast-feeder put back in to rotation, gave viewers a taste of what could come once the NBA playoffs being on April 17.

In February, Sprite broke "Bring Your Court to Life," a TV spot in which James, sporting a Nike "Witness" sweatshirt, is seen playing ball at a neighborhood playground. The campaign, which supports the rebuilding of neighborhood basketball courts nationwide, will be refreshed by the Coca-Cola brand to coincide with the NBA playoffs.

Nike has had some new campaigns this season with James to support shoe releases, most recently at Christmas and the NBA All-Star Game. But James himself has had limited face time and was actually bundled with Kobe Bryant and Kevin Durant in the efforts.

James will also be seen nationally via YouTube in a new animated series, The LeBrons, featuring characters inspired by previous Nike commercials.

James earns about $30 million annually from endorsements deals, the most among NBA players. His marketing is handled by LRMR, Cleveland, a company that James formed with his friends.

The new State Farm spot with James, "Magic Jingle: LeBron’s Rumble," from Translation, New York, is part of the campaign that has given rise to such catch phrases as "The girl from 4E" and "Can I get a hot tub."

Boxing announcer Michael Buffer shares his signature, 'Let's get ready to rumble' in State Farm spot with LeBron James.In his spot, James, who has been with State Farm since February 2008, is in need of the company's services. It opens with James standing next to his friend, played by actor Aldis Hodge (currently on TNT's Leverage) and an SUV that has smashed into a mailbox and a statue on a front lawn.

"Call your agent," Hodge says to James. "My agent?" James replies. "You were driving."

"No. It's cool," offers Hodge. He then sings the jingle, "Like a good neighbor, State Farm is there," which, as per the theme of this campaign, causes the State Farm agent to magically appear.

"See what he made me do," Hodge immediately says, pointing to James. "It was him."

That initiates a mini-quarrel between the pair. James retaliates by singing [sort of], "Like a good neighbor, State Farm is there . . .  with the world's smallest violin [which appears]. 'Cause this is what I hear when you talk," James says to Hodge as he plays the violin.

Aldis is annoyed. "Can I bet a binky for baby Bron-Bron." Which appears in James' hand. "That's it," exclaims James. "Michael Buffer!"

The legendary boxing announcer pops into the shot and shouts his catch phrase: "Let's get ready to rumble!" At which point boxing gloves appear on James and Hodge's hands. (See the full spot here.)

A companion 15-second spot shot at the same time shows James break-dancing. A voiceover asks: "Why is LeBron dancing? Go to StateFarmNation on Facebook to see more."

Rival Allstate has been running a local radio spot in the Chicago area, "Big Decison," that takes a direct shot at James' decision to bypass the Chicago Bulls in his move from Cleveland to Miami.

Cast of characters from the animated YouTube series, 'The LeBrons.'In it, actor Dennis Haysbert , the company's spokesperson, says, "Shopping for car insurance. Think of yourself as a free agent with a big decision to make. Should you go where you'll get the most for your money or go with your hometown organization? Or maybe you should team up with one of the best in the business. You won't need months to decide because you can get all three at Allstate. They're from Chicagoland. For Chicagoland." (Hear the full spot.)

During the NCAA tournament, McDonald's has been airing the spot with James and Dwight Howard, which is an updated version of the classic Michael Jordan spot with Larry Bird. It shows the players in an über game of H*O*R*S*E, with a Big Mac and fries as the prize. In the new version, Bird himself appears and walks off with the food.

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