Top
NEWS REAL

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Defy, based in Denver, which calls itself the world’s first mainstream hemp extract performance beverage built specifically for athletes,  has official launched what it said is the first CBD-infused performance drink in the U.S. Founding partners include Pro Football Hall of Famer Terrell Davis. According to Davis, “My hope is that with CBD’s growing awareness, the right studies will help influence accepted use for professional athletes. We’re at the forefront of one of the biggest movements in health.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Apr222019

Pizza Hut, Hyundai, Lowe’s Score Activation At NFL Draft In Music City Nashville

By Barry Janoff

April 22, 2019: First-year partner Lowe’s, second-year partner Pizza Hut and such established partners as Pepsi, Visa, New Era, Oikos and Verizon are ready for three-day event of the NFL Draft this week in Nashville, April 25-27.

Even Hyundai is in on the action. The company, which in February ended its alliance as the official vehicle and SUV of the NFL, returns to the Draft  for a third season with Rolling with the Rookies presented by Hyundai, a five-episode content series that profiles college football athletes by bringing them back home to visit the people, places and moments that defined their journeys.

Hyundai has joined with five  players who are projected to be taken in the first two rounds of the NFL Draft and filmed the prospects in their hometowns and captured their unique stories of personal triumphs that helped make their dreams a reality.

The players include Alabama defensive lineman Quinnen Williams, Clemson defensive end Clelin Ferrell, Iowa State running back David Montgomery, Kentucky linebacker Josh Allen and Washington free safety Taylor Rapp.

Hyundai will distribute the content on its own website and social media channels, and through a multi-platform distribution strategy driven in partnership with digital sports publisher and consultancy, ThePostGame,

As part of its NFL deal, Hyundai had also been an official sponsor for the NFL Draft and Kickoff Weekend.

Now in its second year as the official pizza sponsor for the NFL, Pizza Hut said it is “celebrating the fans who made year one a success by putting them on the clock to redeem an exclusive offer during the 2019 NFL Draft ceremony.”

During the first pick of the Draft, Pizza Hut and Los Angeles Rams quarterback Jared Goff, who was the No. 1 overall pick in 2016, will unveil a code enabling people to redeem 50% off all menu-priced pizzas.

They also can enter for a chance to win a VIP trip to a 2019-2020 NFL regular season game of their choice. (Details here.)

In addition, Pizza Hut will recognize the 78th overall pick of the NFL Draft — the "Pi Pick," the 14th pick in the third round (3.14) — for the second consecutive year in a row, awarding him with free pizza for a year to get him through his rookie NFL season.

Lowe’s, which signed as the NFL’s official home improvement retail sponsor this past January just prior to the Super Bowl, enters its first NFL Draft with a multi-platform campaign, “Pro Ready.”

The effort includes TV, digital, social media. local community activation and OOH billboards in Nashville and New York’s Times Square.

In its first NFL-themed spot, “Lowe’s Pro Services,” Lowe’s highlights some of the efforts it’s taken to “step up its game so pros can get more done right, such as hiring new Pro managers, dedicated Pro parking and Pro loaders on hand at their stores around the country.”

Lowe’s said it supplies materials to the NFL for construction of the NFL Draft Stage as assisted with the construction with the build.

The Moorsville, NC-based retailer will use the NFL Draft to engage with and give back to the local community, using Tennessee Titans TE Delanie Walker and Titans LB Wesley Woodward.

Lowe’s becomes presenting sponsor for the Super Bowl Experience interactive and sponsor-laden fan destination, beginning with Super Bowl LIV in February 2020, to be played in Hard Rock Stadium, Miami, replacing  Hyundai.

The Marketing Arm, a division of Omnicom Group, said it would host its second Chosen event, which will include 25 “of the most marketable draft prospects to interact with 15 of the top consumer brands at an exclusive event in Nashville.”

The Marketing Arm said that throughout the event, players will have the chance to meet one-on-one with representatives from leading consumer brands to better understand what future endorsement partnerships might look like.

The entire 2019 NFL Draft will air on both ESPN and ABC, with seven rounds streamed live on the ESPN App and ABC App, broadcast on ESPN Radio and available in Spanish on both TV and radio on ESPN Deportes.

The NFL Network will air the entire 2019 NFL Draft presented by Verizon.

On stage, ten student athletes from local Nashville high schools will had official New Era caps to athletes after they are selected by their respective teams.

The NFL Draft Experience presented by Oikos Triple Zero, the free three-day football festival to be held outside of Nissan Stadium, was called “the largest NFL Draft festival footprint to date.

In recognition of Music City, it will be the first to integrate a free live music concert series featuring 20 Nashville-based artists of all genres.

Among the league partners scheduled to have a presence in the NFL Draft Experience are the Play60 Zone presented by  Dannon’s Danimals; Pepsi NFL Helmet photo opportunity: NFL Shop presented by Visa at Draft with exclusive NFL merchandise; Bridgestone, Bud Light, FedEx, Ford, Lowe's, Mars, Nationwide, Pepsi, Pizza Hut, Sleep Number and Verizon.

"We're excited to show NFL fans from around the country why there's no better place for the Draft than Music City," Steve Underwood, president and CEO for the host Tennessee Titans, said via the team.

Among team activation, the Miami Dolphins, which will host Super Bowl LIV this February in Hard Rock Stadium, are staging the “Miami Dolphins On the Clock Draft Party powered by South Florida Ford.” in the stadium on April 25.

The event Includes Live coverage of the 2019 NFL Draft's first round; free autographs from cheerleaders, current and alumni players; garage Sale of Dolphins signature items such as jerseys, helmets, T-shirts and hats; interactive football drills for kids and adults; and official draft merchandise for sale.

NFL, Fans, Marketers Caught In The Nashville Draft

Back to Home Page