Top
NEWS REAL

• Doritos Now It's Hot teaser

POLL POSITION

Nominees For 2018 Pepsi NFL Rookie of the Year

Winner to be selected by fan votes now thru Jan. 21 (3 PM ET).\

The 2018 Pepsi NFL Rookie of the Year award will be recognized in Atlanta during Super Bowl LIII activities.

• Saquon Barkley RB New York Giants
• Nick Chubb RB Cleveland Browns
• Darius Leonard LB Indianapolis Colts
• Phillip Lindsay RB Denver Broncos
• Baker Mayfield QB Cleveland Browns

Finalists For 2018 NFL FedEx Air (QB) and Ground (RB) Players of the Year

2018 FedEx Air NFL Player of the Year

• Patrick Mahomes Kansas City Chiefs
• Drew Brees New Orleans Saints
• Philip Rivers (Los Angeles Chargers

2018 FedEx Ground NFL Player of the Year

• Todd Gurley Los Angeles Rams
• Ezekiel Elliott Dallas Cowboys
• Saquon Barkley New York Giants

Now thru Jan. 31 (3 PM ET). people can vote for each category here on via Twitter @NFL

KEEPING SCORE

NFL Head Coach Signings For 2019 (To Date)
• Arizona Cardinals Kliff Kingsbury
• Cincinnati Bengals TBD (former coach Marvin Lewis)
• Cleveland Browns Freddie Kitchens
• Denver Broncos Vic Fangio
• Green Bay Packers Matt LeFleur
• Miami Dolphins TBD (former coach Adam Gase)
• New York Jets Adam Gase
• Tampa Bay Buccaneers Bruce Arians

BUY SELL

Weekend Box Office Jan. 18-20
• Box Office Jan. 18-20
1. Glass $40.6M
2. The Upside $15.7M
3. Dragon Ball Super: Broly $10.7M
4. Aquaman $10.3M
5. Spider-Man: Into the Spider-Verse $7.3M
6. A Dog’s Way Home $7.1M
7. Escape Room $5.3M
8. Mary Poppins Returns $5.2M
9. Bumblebee $4.7M
10. On the Basis of Sex $4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

SB 53 Colgate Close Talker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun272013

Marketers, Players, League Ready To Raise The Roof In Brooklyn At The NBA Draft

By Barry Janoff

June 27, 2013: Tonight in Brooklyn, dozens of players who hope to become NBA stars will hear their names called during the NBA Draft presented by State Farm.

Also tonight, nearly a dozen NBA marketing and media partners will see their brands become part of the NBA Draft, which will be televised nationally by ESPN from the Barclays Center in Brooklyn, NY.

In addition to State Farm, official NBA partners that will have a presence at this year’s event include adidas, American Express, Cisco, Gatorade, SAP, Sears, Sprint, and Taco Bell.

"NBA partners continue to see the Draft as a premier event on the NBA calendar and a great way to engage our fans," according to the NBA marketing department. "This year we have nine partners supporting the Draft, and State Farm will return [for the second year] as the presenting partner of the Draft."

League marketing partners will activate via a variety of options, including in-arena, Web, digital and social media, branding, exclusive access and broadcast. In the latter, brands that are confirmed to run ads during the ESPN telecast include State Farm, Gatorade, Sprint, Taco Bell, Kia, Nike, 20th Century Fox, Sony Pictures and Disney.

ESPN will air spots for its programming. The NBA also will run commercials under its BIG umbrella campaign and for NBA Cares.

State Farm, which ran four 30-second spots during the 2012 NBA Draft, hinted that new creative would be coming. The 2013 NBA Draft would be the ideal venue for State Farm to break a spot featuring Chris Paul, All-Star guard with the Los Angeles Clippers, and his factitious brother, Cliff, both of whom have been the focus of State Farm NBA marketing since December.

During the NBA Dratt, fans in Barclays Center will be able to take a photo with Chris and Cliff Paul cutouts, and 2,000 Cliff Paul disguise kits (glasses and a mustache) will be handed out.

Adidas will arguably have the second greatest exposure among brands. Adidas will have co-branded NBA draft hats, which will be worn by the top picks when they are greeted by NBA commissioner David Stern, who will be overseeing his last Draft before retiring this February. Players will then wear their hats (with their respective new team logo) during an interview that immediately follows on ESPN.

The 2012 NBA Draft presented by State Farm attracted nearly three million viewers, the second-most since ESPN began to cover the event live in 2003 (behind the 3.2 million viewers in 2011, according to ESPN). The 2013 NBA Draft will also be televised in a record 205 countries and territories in 12 languages.

In comparison, the 2013 NFL Draft in April drew 7.7 million viewers during the first round, which was telecast on both ESPN and NFL Network.
 
The 2013 NBA Draft marks the third time in 11 years that the Cleveland Cavaliers will pick first overall (LeBron James in 2003 and Kyrie Irving  in 2011). The top five selections also include (in order) Orlando Magic, Washington Wizards, Charlotte Bobcats and Phoenix Suns. Among the players expected to go in the first round are Nerlens Noel, Otto Porter, Victor Oladipo, Trey Burke, Cody Zeller, Ben McLemore and Michael Carter Williams.

See the Full Story in Brief

Back to Home Page