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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jun272013

Marketers, Players, League Ready To Raise The Roof In Brooklyn At The NBA Draft

By Barry Janoff

June 27, 2013: Tonight in Brooklyn, dozens of players who hope to become NBA stars will hear their names called during the NBA Draft presented by State Farm.

Also tonight, nearly a dozen NBA marketing and media partners will see their brands become part of the NBA Draft, which will be televised nationally by ESPN from the Barclays Center in Brooklyn, NY.

In addition to State Farm, official NBA partners that will have a presence at this year’s event include adidas, American Express, Cisco, Gatorade, SAP, Sears, Sprint, and Taco Bell.

"NBA partners continue to see the Draft as a premier event on the NBA calendar and a great way to engage our fans," according to the NBA marketing department. "This year we have nine partners supporting the Draft, and State Farm will return [for the second year] as the presenting partner of the Draft."

League marketing partners will activate via a variety of options, including in-arena, Web, digital and social media, branding, exclusive access and broadcast. In the latter, brands that are confirmed to run ads during the ESPN telecast include State Farm, Gatorade, Sprint, Taco Bell, Kia, Nike, 20th Century Fox, Sony Pictures and Disney.

ESPN will air spots for its programming. The NBA also will run commercials under its BIG umbrella campaign and for NBA Cares.

State Farm, which ran four 30-second spots during the 2012 NBA Draft, hinted that new creative would be coming. The 2013 NBA Draft would be the ideal venue for State Farm to break a spot featuring Chris Paul, All-Star guard with the Los Angeles Clippers, and his factitious brother, Cliff, both of whom have been the focus of State Farm NBA marketing since December.

During the NBA Dratt, fans in Barclays Center will be able to take a photo with Chris and Cliff Paul cutouts, and 2,000 Cliff Paul disguise kits (glasses and a mustache) will be handed out.

Adidas will arguably have the second greatest exposure among brands. Adidas will have co-branded NBA draft hats, which will be worn by the top picks when they are greeted by NBA commissioner David Stern, who will be overseeing his last Draft before retiring this February. Players will then wear their hats (with their respective new team logo) during an interview that immediately follows on ESPN.

The 2012 NBA Draft presented by State Farm attracted nearly three million viewers, the second-most since ESPN began to cover the event live in 2003 (behind the 3.2 million viewers in 2011, according to ESPN). The 2013 NBA Draft will also be televised in a record 205 countries and territories in 12 languages.

In comparison, the 2013 NFL Draft in April drew 7.7 million viewers during the first round, which was telecast on both ESPN and NFL Network.
 
The 2013 NBA Draft marks the third time in 11 years that the Cleveland Cavaliers will pick first overall (LeBron James in 2003 and Kyrie Irving  in 2011). The top five selections also include (in order) Orlando Magic, Washington Wizards, Charlotte Bobcats and Phoenix Suns. Among the players expected to go in the first round are Nerlens Noel, Otto Porter, Victor Oladipo, Trey Burke, Cody Zeller, Ben McLemore and Michael Carter Williams.

See the Full Story in Brief

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