Top
NEWS REAL

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Friday
Mar302012

Boston Red Sox, Marketers Line Up, Swing Into Action For Fenway Park 100th Bash

By Barry Janoff

March 30, 2012: More than 30 companies aligned with the Boston Red Sox have initiated or soon will begin activation to celebrate the 100th anniversary of Fenway Park.

Outdoor gear and apparel company L.L. Bean, which also is celebrating its 100th anniversary this year, is among the latest to join a growing list of marketing partners, sponsors and local businesses taking part in the season-long event. Fenway Park officially opened April 20, 1912.

Among other partners of the Red Sox participating in the 100th anniversary celebration are John Hancock, JetBlue, Coca-Cola, Bank of America, Sports Authority, Volvo, W.B. Mason, Gulf Oil, Nikon, Dunkin' Donuts, Home Depot, DHL, Solar Blue and Beth Israel Deaconess Medical Center.

The team already has launched several Internet and social media destinations, including a dedicated Fenway Park 100th anniversary Web site, Facebook, Twitter and YouTube.

The celebration officially begins on opening day, April 13, when the Red Sox will play host to the Tampa Bay Rays. A week later, Boston will welcome the New York Yankees, with the April 20 game scheduled to start at 3 PM., the same time the first game ever played at Fenway Park — against the then-New York Highlanders —was played in 1912. Both teams will wear 1912 throw-back uniforms to mark the event.

Fenway Park has already received a special anniversary present. The Red Sox had been working with the Massachusetts Historic Commission and the National Park Service over the past few months to have Fenway Park added to the National Register of Historic Places. Earlier this month, the club received notification from the National Park Service that the application has been approved.

Among the marketing support, JetBlue Airways has unveiled a custom, Red Sox-themed paint scheme on one of its Airbus A320 planes. JetBlue has been the official airline of the Boston Red Sox since 2008 and last year signed an eight-year extension as the team's official airline and the official airline of Fenway Park.

Gulf sponsored a documentary, Inside Fenway Park: An Icon At 100, narrated by Matt Damon, which was produced by National Geographic and debuted on PBS stations nationwide this week.

The L.L.Bean Bootmobile will visit Boston and Kenmore Square on April 13 on the first stop of the company's 2012 Bootmobile Tour as part of opening day festivities. The company is also offering fans the opportunity to win "The Ultimate Outdoor Experience," which includes participation in an outdoor activity with a current Red Sox player in Fenway Park, followed by a tour of the Park and tickets to the game that night.

In addition, L.L.Bean said it would continue to sponsor Red Sox home game rain delays in 2012, but with a new, 100th anniversary-inspired signature tarp.

"We look forward to working with the Red Sox and Fenway Park to provide [ways for people] to engage in outdoor activities while feeding their passion for baseball."

"We're excited to team up with L.L.Bean, a long-time partner, as we both celebrate our 100th anniversaries in 2012," Sam Kennedy, Red Sox evp/COO, said in a statement. "Fenway Park and L.L.Bean are two 'institutions' committed to helping to create meaningful experiences for fans, whether it be for those attending a ball game, or by providing the gear or instruction to pursue an outdoor activity."

On April 19, which is an off-day for the team, the Red Sox will host a Fenway Park Open House, a free event for fans to tour the 100-year-old ballpark. Included will be historical artifacts, photographs and banners on display along with a chance to meet Red Sox legends and "visit parts of the ballpark generally inaccessible to fans."

On April 28, Fenway Park will host an auction of memorabilia from the collection of the late Red Sox Hall of Famer Ted Williams. An auction preview, free and open to the public, will be held April 25-27.

Under the auspices of Hunt Auctions, it will consist of several hundred pieces, including Williams 1949 MVP plaque, his Hall of Fame Induction presentation ring, a game-used bat from the 1960 All-Star Game and a ball signed by Babe Ruth and personalized to Williams. The items come from the collection of Williams' daughter, Claudia. A portion of the proceeds from the sale of the auction will be donated to The Jimmy Fund, Dana-Farber Cancer Institute and the Boston Red Sox.

Liverpool Football Club will travel to North America this summer for a pre-season tour presented by Standard Chartered. The 12-day tour will feature matches against AS Roma at Fenway Park as part of the 100th anniversary celebration and the and Tottenham Hotspur in Baltimore. Liverpool FC is owned by Fenway Sports Group, led by principle owner John Henry and chairman Tom Werner, whose holdings also include the Red Sox, Fenway Park, Rousch Fenway Racing and 80% of New England Sports Network.

A plethora of items are available, including an official Fenway Park: 100 Years coffee table book, patches, pennents, coins, photos, hats, T-shirts and even very limited-edition of seats removed from Fenway Park during rennovations. Among the tributes, legendary composer John Williams (Star Wars, Jurassic Park, Superman, Indiana Jones) was commissioned to write a special tribute, "Fanfare for Fenway Park."

Additional events and marketing activations will be unveiled after the season begins.

"An appreciation of the outdoors is part of our heritage, as is our strong connection to all things New England – including baseball, " Steve Fuller, L.L.Bean CMO, said in a statement regarding their alignement with the Red Sox and Fenway Park. "In our 100th anniversary year, we hope to inspire people to get outdoors and encourage a new generation of outdoor enthusiasts. We look forward to working with the Red Sox and Fenway Park to provide unique opportunities for New Englanders to engage in outdoor activities while feeding their passion for all things baseball."

PHOTO: Fenway Park 100 Years courtesy Boston Red Sox

Back to BostonSJ.com

Back to Home Page