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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jul212009

The Bad Boys Of Marketing Make Good

By Barry Janoff, Executive Editor

Originally published at MediaPost.com

"Bad boys, bad boys whatcha gonna do, whatcha gonna do/When they come for you?"

Spike Lee shows off the cover of the upcoming 'NBA 2K10' videogame with Kobe Bryant.July 21, 2009: Being a bad boy in sports marketing has been redefined. Just ask Manny Ramirez, Michael Phelps, Charles Barkley and Kobe Bryant.

In May, Ramirez was suspended for 50 games for violating Major League Baseball's performance-enhancement drug policy. He didn't lose many marketing deals, earning only about $3-4 million a year from RecoveryX, an energy drink from Changing Times Vitamins, and FatHead wall hanging products. But he did receive more than 1.5 million votes for the All-Star Game (he was not, however, on the final roster).

And on July 16, Manny's first post-suspension home game, the Los Angeles Dodgers reinstated "Mannywood," a section in the left field stands at Dodger Stadium, which includes a special ticket plan, merchandise and a supporting "Mannywood" marketing campaign. Bringing "Mannywood" back was "directly based on our fans' interest," according to Dodgers president Dennis Mannion. (Note: The team also kept in place a Manny Bobblehead Night for July 22, which was put on the schedule prior to his suspension, mainly due to the fact that all 56,000 seats at Dodger Stadium were sold for the event.)

Phelps was named SI Sportsman of the Year in 2008.Late last year, a photo showing Phelps with marijuana paraphernalia tarnished the golden image he earned for winning a record eight gold medals at the 2008 Olympics. Kellogg opted not to renew its alliance with the swimmer, Subway pulled back a campaign that was scheduled to break, and USA Swimming, the sport's governing body, slapped him in February with a three-month suspension.

But, with the backing of agent Peter Carlisle of Octagon, Phelps is again swimming in the marketing pool. Over the past few weeks, he signed a new deal with waterproof headphone company H2O Audio, and Subway unveiled the campaign it had temporarily pulled. Phelps still has deals with companies, including Visa, Speedo and AT&T, that earn him $8-10 million in annual endorsements.

"Given fans' idolatry, they welcome a fallen athlete back into the fold, and the brands are not far behind," says John Meindl, president and CEO for SportsBrandedMedia, New York, a sports marketing, branding and production company. "It's as if there is a formula for an athlete's endorsement recovery based on the individual's status, character, ability and the nature of the crime."

O.J. Simpson and Mike Tyson are the extreme cases of marketing pariahs due to the severities of their actions. But Bryant is an example of how a popular athlete associated with a horrendous incident can survive on Madison Avenue. In 2003, Bryant, who had won three NBA championships with the Los Angeles Lakers, was topping $55 million in annual endorsements. But when he was charged in Colorado with sexual assault, a majority of his sponsorship deals were terminated (the notable exception being Nike, which did not use his image for more than a year).

The case was settled out of court in 2004, but it took years for Bryant to reclaim his marketing status. In 2009, Bryant's endorsements come in at about $15 million, including recent campaigns for Nike and Coca-Cola's Vitaminwater during the Lakers' NBA championship run. He also will be on the cover of and star in a supporting campaign for 2K Sports' videogame, NBA 2K10, being released this fall.

So what does it take to be labeled a marketing bad boy? "For some brands, the bad boy image is part of their DNA —- as long as the athlete's crime does not go beyond felonious assault," says Meindl.

John McEnroe on the cover of EA Sports' Grand Slam Tennis videogame.Two cases in point: John McEnroe, whose on-court tantrums and profanity were as classic as his tennis play, and Charles Barkley. McEnroe, now 50, has parlayed his trademark "You cannot be serious!" rant in recent years into endorsement deals with National Car Rental and American Express. This past New Year's Eve, Barkley was arrested for suspicion of DUI. He took a "hiatus" from his commentator role on TNT's "Inside The NBA," and T-Mobile pulled TV spots that featured Barkley and Dwayne Wade. But the spots, including a new one, returned during coverage of the NBA All-Star Game in February, and Barkley himself, albeit a tad more humble, returned on-air shortly thereafter.

"McEnroe and Barkley are two men who have been able to leverage their 'bad boy' image for years," says Meindl. "I don't see the same for Plaxico Burress [NFL receiver who this year suffered an accidental self-inflicted gunshot wound and currently is awaiting sentencing on criminal possession of a handgun]. Compared to what we have seen athletes involved with over the past few years, getting caught for steroids is like a parking ticket in the eyes of the fan."

NOTE: The lyrics quoted above are by Inner Circle, which first appeared on their 1987 release, One Way.