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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

AT&T: 'Dentist' (More March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb092016

Many Like Her Hot: 'Marilyn' In Snickers Tops Super Bowl 50 Celebrity Ad E-Poll

By Barry Janoff

February 9, 2016: Just as she was during her short life and limited time in Hollywood, Marilyn Monroe remains one of the world's best-known stars more than 60 years after her death.

She proved it again during Super Bowl 50, when she appeared in a commercial for Snickers, "Marilyn," as part of the brand's "You're Not You When You're Hungry" campaign.

Of 46 celebrities who appeared in 24 of the 57 ads that ran before and during Super Bowl 50 on CBS, Monroe came out on top, earning an E-Score of 100 and garnering 81% "Awareness," according to research, marketing and consulting firm E-Poll Market Research, Los Angeles.

Monroe's E-Score was ahead of the 99 registered by Liam Neeson (LG Electronics) and the 98 accrued by Christopher Walken (Kia, pictured below), Jeff Goldblum (Apartments.com), Anthony Hopkins (TurboTax.com) and Ryan Reynolds (Hyundai).

In addition, her "Awareness" rating of 81% was tied with Arnold Schwarzenegger (Mobile Strike), but ahead of Steve Harvey (T-Mobile) at 72%. with Steven Tyler (Skittles) and Alec Baldwin (Amazon Echo) tied for fourth with 66% awareness.

Actor Willem Dafoe who appears in the Snickers ad as the hungry version of Marilyn, came in with an E-Score of 94, but only 39% awareness (despite his numerous starring roles).

The Snickers "Marilyn" spot, via lead agency BBDO, NY, also placed a third participant, actor Eugene Levy, at No. 19 with a 92 E-Score.

The Top 20 E-Scores for Super Bowl 50 also included Harvey 97, Schwarzenegger 95, Kevin Hart (Hyundai) 95, George Takei (Taco Bell) 95, Paul Rudd (Bud Light) 95, Helen Mirren (Budweiser) 95, Tyler 94, Seth Rogen (Bud Light) 94, Serena Williams (Mini) 94, Dafoe 94, Dan Marino (Amazon Echo) 93, Harvey Keitel (Mini) 93 and Amy Schumer (Bud Light) 92.

At the opposite end, Butterfinger's "Bolder Than Bold" ad had the two lowest E-Scores for Super Bowl 50: Terrell Owens (38) and Billy Eichner (36).

For Super Bowl 50, the research firm also tracked a third attribute, "Appeal."

Here, Helen Mirren (Budweiser) topped all others here at 77%, followed by Liam Neeson 74%, Anthony Hopkins 73%, Ryan Reynolds 73% and Keegan-Michael Key (SquareSpace) 73%.

Monroe came in at 53%.

According to E-Poll Market Research, during the broadcast, the 46 celebrities featured in national ads was up 64% from the 28 tracked during Super Bowl XLIX 2015 and 26 who appeared in Super Bowl XLVIII commercials in  2014.

Among the 46 celebrities, there were 12 athletes, seven musicians and 27 film and TV actors.

The average E-Score among the 46 personalities tracked by E-Poll Market Research was 50. (See the full chart below.)

Monroe's image was used by Snickers with permission of The Estate of Marilyn Monroe LLC. She died on Aug. 5, 1962, at the age of 36, having appeared in such films as The Seven Year Itch, Bus Stop, Some Like It Hot, Gentlemen Prefer Blondes and The Misfits.

During her lifetime, she also appeared in commercials for such brands as Coca-Cola and Union Oil.

Since her death, her image has been used by, among others, Chanel No. 5, Dior J'Ador Perfume, Citroen and Mercedes-Benz.

Under the auspices of E-Poll Market Research, E-Score has been tracking public opinion on on more than 9,000 celebrities, athletes, politicians and newsmakers for more than 15 years.
 
According to the company, each E-Score survey is conducted among 1,100 persons with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.

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