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Bahamas Red Cross donation site. #HelpUsHelp

• After two exclusive games on NFL Network, Fox Sports’ 2019 Thursday Night Football presented by Bud Light Platinum schedule begins Sept. 26 with the Philadelphia Eagles at the Green Bay Packers. Fox Sports said it would deliver Thursday Night Football in 4K Ultra High Definition for the NFL’s 100th season, making Thursday night match-ups available through the Fox Sports and Fox Now apps, via Apple TV 4K and select Roku devices. Full story here.

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

According to Wyllie, “I will use my leadership skills and experience to continue to deliver high-quality competitive sports experiences, attract more resources, and build awareness of Special Olympics. I am excited to work for the six million Special Olympics athletes and Unified Partners in the movement for inclusion."

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "Ten million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in Turner Sports (1)

Tuesday
Mar152016

With $1.9B Ad Revenue, CBS, Turner Find It's Not Madness To Market During March

By Barry Janoff

March 15, 2016: It is not out of the realm of reality to talk about billions when discussing the NCAA Men's Div. I Basketball Tournament.

In 2010, CBS, which has carried the tournament since 1982, co-signed with Turner Sports a 14-year deal, valued at $10.8 billion, with the NCAA for March Madness coverage.

Since 2005, the tournament has generated more than $8.7 billion in marketing, promotions and related activations from nearly 300 different marketers, according to research and media intelligence firm Kantar Media, NY.

And in 2015 alone, March Madness generated a record $1.19 billion in TV ad spend.

Calling it "Marketing Madness,” Kantar said, "The NCAA has successfully monetized the sporting event through media rights fees and corporate sponsorship payments while creating a platform for marketers to reap benefits from advertising and promotional programs anchored around the games."

"Entering the sixth year of our 14-year deal, we have exceeded all expectations, including revenue, sales, marketing, ratings and digital," said David Levy, president for Turner Sports. "There's been an evolution in which marketers realize how important this three-week long event is. You rarely get that type of viewer and marketing concentration in sports over an extended period."

According to Kantar Media, last year's $1.19 billion in TV ad spend was a 4.8% increase from 2014. The figure includes pre-game, game and post-game programming, as well as studio shows.

The Top Ten advertisers in 2015, of which seven were NCAA partners, spent $444.4 million on 2,103 units.

The list was topped by General Motors, which spent $93.3 million on 390 units.

Also in the Top Ten: AT&T ($75.2 million, 418 units), Capital One ($44.8 million, 186 units), Berkshire Hathaway ($41.4 million, 197 units), Coca-Cola ($40.9 million, 188 units), Southwest Airlines ($33.7 million, 163 units), Samsung ($31.2 million, 124 units), Nissan ($18.4 million, 133 units), Unilever $27.9 million, 168 units) and Allstate ($27.9 million,126 units).

AT&T, Capital One and Coca-Cola are NCAA top-tier champion partners.

All but Berkshire Hathaway, Southwest and Samsung are NCAA partners.

NCAA corporate partners include Allstate, Amazon Echo, Microsoft's Bing, Buffalo Wild Wings, GM's Buick, Enterprise, Infiniti, Lowe's, LG, Nabisco, Northwestern Mutual, Reese's, Unilever and UPS.

Some 28.3 million people watched all or part of Duke defeat Wisconsin in the NCAA title game on CBS last season, with an average of 11.3 million for the entire game, making it the highest-rated March Madness championship game in 18 years.

Two semi-final games on TBS averaged 18.9 million, up 35% and most in 19 years.

This year, for the first time, the national championship game will be on TBS, part of the deal in which the title game will now alternate between TBS and CBS.

During the past few years, annual spending growth has been pacing at 2%-to-5%, with about 80-90 marketers buying air time per year, according to Kantar Media.

Thirty-second spots in the two semi-final games and title game this year are going for average $1.6 million.

In 2015, the average was $1.56 million. Prior to that: 2014 $1.5 million, 2013 $1.42 million, 2012 $1.34 million, 2011 $1.24 million, 2010 $1.22 million, 2009 $1.2 million, 2008 $1.24 million, 2007 $1.25 million and in 2006 $1.12 million average for a 30-second spot.

Among the companies that already have broken March Madness-related ads are Capital One (starring Charles Barkley, Spike Lee and Samuel L. Jackson), AT&T, Allstate, Coca-Cola, Bud Light, Buick, Dove Men+Care,  and Buffalo Wild Wings.

Last year, the Top Five categories spent $681.5 million, or 57.3% of the total spend, on marketing.

That was topped by automotive, totaling $213.5 million (18%), led by GM, Infiniti and BMO (all NCAA partners).

The Top Five also included telecom ($147.8 million, 12.4%), led by AT&T, Samsung and Dish Network; restaurants ($110.9 million, 9.3%) headed by Buffalo Wild Wings, Burger King and Taco Bell; financial services ($109.9 million, 9.3%), led by Capital One, Northwestern Mutual and Quicken Loans; and insurance ($94.2 million, 8.4%), with the most spends coming from Geico, Allstate and Nationwide.

According to Turner Sports, which manages March Madness Live, the 2015 tournament generated record levels of online consumption. That included 80.7 million live video streams (+ 17% versus 2014) and 17.8 million hours of live video consumption  watched (+19% percent versus 2014).

According to Kantar Media, advertisers cannot buy the March Madness Live audience by itself. Sales are bundled with linear TV ad packages and many of the TV sponsors do not appear in the online video casts.

Among marketing activations, Capital One is title sponsor for the Bracket Challenge and Microsoft's Bing will be the "official bracketologist" for March Madness.

Fan Fest will be presented by Capital One in the George R. Brown Convention Center. It includes the the AT&T Fan Zone, Buffalo Wild Wings Sports Lounge, Buick Arena, autographic sessions via NCAA March Madness Your Way presented by Burger King, Coca-Cola NCAA Youth Clinics.

Final Four Friday is presented by Reese's, which includes practices open to the public and the College All-Star Game.

The NCAA Final Four Music Festival includes the AT&T Block Party (April 1), Coca-Cola Music (April 2) and the Capital One JamFest (April 3).

How Far Would Teams Go For A March Madness Win?

Charles, Spike, Samuel L. Back For Tourney Journey

CBS, Turner Top March Madness Marketing Goals

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