Top
NEWS REAL

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• CBS Sports returns to the court for the 2019-2020 college basketball season, its 39th consecutive season broadcasting college basketball, with what the network called its "strongest and most extensive schedule to date," featuring more than 275 games across broadcast and cable. The CBS season begins Dec. 14 and runs through March Madness 2020 along with TBS, TNT and truTV.

The 2020 tournament will start with Selection Sunday — when the full field of 68, seeding and bracket are released — on March 15, 2020. the Final Four and NCAA championship game will take place April 4-6 in Mercedes-Benz Stadium, Atlanta.

• The XFL has named David Michael as its Chief Technology Officer (CTO). Michael was most recently chief information officer for The Madison Square Garden Company and previously was with GroupM North America, UBM Tech and PR Newswire

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series airs on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in sports marketing (1)

Tuesday
Mar152016

With $1.9B Ad Revenue, CBS, Turner Find It's Not Madness To Market During March

By Barry Janoff

March 15, 2016: It is not out of the realm of reality to talk about billions when discussing the NCAA Men's Div. I Basketball Tournament.

In 2010, CBS, which has carried the tournament since 1982, co-signed with Turner Sports a 14-year deal, valued at $10.8 billion, with the NCAA for March Madness coverage.

Since 2005, the tournament has generated more than $8.7 billion in marketing, promotions and related activations from nearly 300 different marketers, according to research and media intelligence firm Kantar Media, NY.

And in 2015 alone, March Madness generated a record $1.19 billion in TV ad spend.

Calling it "Marketing Madness,” Kantar said, "The NCAA has successfully monetized the sporting event through media rights fees and corporate sponsorship payments while creating a platform for marketers to reap benefits from advertising and promotional programs anchored around the games."

"Entering the sixth year of our 14-year deal, we have exceeded all expectations, including revenue, sales, marketing, ratings and digital," said David Levy, president for Turner Sports. "There's been an evolution in which marketers realize how important this three-week long event is. You rarely get that type of viewer and marketing concentration in sports over an extended period."

According to Kantar Media, last year's $1.19 billion in TV ad spend was a 4.8% increase from 2014. The figure includes pre-game, game and post-game programming, as well as studio shows.

The Top Ten advertisers in 2015, of which seven were NCAA partners, spent $444.4 million on 2,103 units.

The list was topped by General Motors, which spent $93.3 million on 390 units.

Also in the Top Ten: AT&T ($75.2 million, 418 units), Capital One ($44.8 million, 186 units), Berkshire Hathaway ($41.4 million, 197 units), Coca-Cola ($40.9 million, 188 units), Southwest Airlines ($33.7 million, 163 units), Samsung ($31.2 million, 124 units), Nissan ($18.4 million, 133 units), Unilever $27.9 million, 168 units) and Allstate ($27.9 million,126 units).

AT&T, Capital One and Coca-Cola are NCAA top-tier champion partners.

All but Berkshire Hathaway, Southwest and Samsung are NCAA partners.

NCAA corporate partners include Allstate, Amazon Echo, Microsoft's Bing, Buffalo Wild Wings, GM's Buick, Enterprise, Infiniti, Lowe's, LG, Nabisco, Northwestern Mutual, Reese's, Unilever and UPS.

Some 28.3 million people watched all or part of Duke defeat Wisconsin in the NCAA title game on CBS last season, with an average of 11.3 million for the entire game, making it the highest-rated March Madness championship game in 18 years.

Two semi-final games on TBS averaged 18.9 million, up 35% and most in 19 years.

This year, for the first time, the national championship game will be on TBS, part of the deal in which the title game will now alternate between TBS and CBS.

During the past few years, annual spending growth has been pacing at 2%-to-5%, with about 80-90 marketers buying air time per year, according to Kantar Media.

Thirty-second spots in the two semi-final games and title game this year are going for average $1.6 million.

In 2015, the average was $1.56 million. Prior to that: 2014 $1.5 million, 2013 $1.42 million, 2012 $1.34 million, 2011 $1.24 million, 2010 $1.22 million, 2009 $1.2 million, 2008 $1.24 million, 2007 $1.25 million and in 2006 $1.12 million average for a 30-second spot.

Among the companies that already have broken March Madness-related ads are Capital One (starring Charles Barkley, Spike Lee and Samuel L. Jackson), AT&T, Allstate, Coca-Cola, Bud Light, Buick, Dove Men+Care,  and Buffalo Wild Wings.

Last year, the Top Five categories spent $681.5 million, or 57.3% of the total spend, on marketing.

That was topped by automotive, totaling $213.5 million (18%), led by GM, Infiniti and BMO (all NCAA partners).

The Top Five also included telecom ($147.8 million, 12.4%), led by AT&T, Samsung and Dish Network; restaurants ($110.9 million, 9.3%) headed by Buffalo Wild Wings, Burger King and Taco Bell; financial services ($109.9 million, 9.3%), led by Capital One, Northwestern Mutual and Quicken Loans; and insurance ($94.2 million, 8.4%), with the most spends coming from Geico, Allstate and Nationwide.

According to Turner Sports, which manages March Madness Live, the 2015 tournament generated record levels of online consumption. That included 80.7 million live video streams (+ 17% versus 2014) and 17.8 million hours of live video consumption  watched (+19% percent versus 2014).

According to Kantar Media, advertisers cannot buy the March Madness Live audience by itself. Sales are bundled with linear TV ad packages and many of the TV sponsors do not appear in the online video casts.

Among marketing activations, Capital One is title sponsor for the Bracket Challenge and Microsoft's Bing will be the "official bracketologist" for March Madness.

Fan Fest will be presented by Capital One in the George R. Brown Convention Center. It includes the the AT&T Fan Zone, Buffalo Wild Wings Sports Lounge, Buick Arena, autographic sessions via NCAA March Madness Your Way presented by Burger King, Coca-Cola NCAA Youth Clinics.

Final Four Friday is presented by Reese's, which includes practices open to the public and the College All-Star Game.

The NCAA Final Four Music Festival includes the AT&T Block Party (April 1), Coca-Cola Music (April 2) and the Capital One JamFest (April 3).

How Far Would Teams Go For A March Madness Win?

Charles, Spike, Samuel L. Back For Tourney Journey

CBS, Turner Top March Madness Marketing Goals

Back to Home Page