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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• Per NBC Sports: “A plane carrying Dale Earnhardt Jr., his wife Amy and their daughter Isla rolled off the end of a runway and caught fire upon landing today (Aug. 15)  in Elizabethon (Municipal Airport), Tenn. All (five people) aboard the plane (including two pilots) are safe.”The airport is about 14 miles south of Bristol Motor Speedway, where Earnhardt Jr. was scheduled to be part of the NBC Sports crew cowering this weekend’s Nascar races.

• Continuing its expansion into the sports betting landscape, MLB has signed a multi-year partnership designating FanDuel as an “authorized gaming operator” of the league. FanDuel called it a “landmark deal” as it marks the company’s first partnership with MLB or an MLB team. MLB also has alliances in the sports betting category that include MGM Resorts International, Draftings and Sportradar. Full story here.

• For future trivia buffs: ex-NFL and Oklahoma quarterback Landry Jones has become the first player to officially sign with the XFL, which is scheduled to begin play in February 2020. Landry, who played in 19 games (five starts) during his NFL career (2013-18), mainly with the Pittsburgh Steelers, will be assigned to one of eight XFL teams via an eignt man QB draft scheduled for the fall. Financial terms were not released.
 

• Nick Kyrgios, currently ranked No. 27 in the world, has been fined $113,000 by the ATP relating to a series of incidents during his second-round loss at the Western & Southern Open Wednesday evening in Cincinnati, including five separate unsportsmanlike conduct situations, each a $20,000 fine.

• National consumer cannabidiol (CBD) brand cbdMD has signed a deal with reigning UFC heavyweight world champion, Daniel "DC" Cormier, which comes as Cormier is scheduled to defend his heavyweight title against Stipe Miocic at UFC 241 on Aug.17.

• T-Mobile said it would donate $2,000 per home run hit at the inaugural T-Mobile Little League Home Run Derby to Little League Baseball and Softball—pledging to hit at least $1 million in total donations in its first year of partnership. The money will fund participation grants to make programs more affordable for kids and families. The donation includes the $642,000 donated at the T-Mobile Home Run Derby at MLB All-Star Week.

• Seattle Seahawks QB Russell Wilson has become an investor in the MLS Seattle Sounders, along with his wife, musician Ciara; as well as rap artist Macklemore and his wife Tricia Davis. The Sounders also said that founding owner Joe Roth is leaving the club.

NBA Opening Weekend presented by Kia national TV Games 2019-20:
Oct. 22 New Orleans Pelicans vs. Toronto Raptors (TNT), Los Angeles Lakers vs. Los Angeles Clippers (TNT); Oct. 23 Boston Celtics vs. Philadelphia 76ers (ESPN), Denver  Nuggets vs. Portland Trail Blazers (ESPN); Oct. 24 Milwaukee Bucks vs. Houston Rockets (TNT), Los Angeles Clippers vs. Golden State Warriors (TNT); Oct. 25 Dallas Mavericks vs. New Orleans Pelicans (ESPN), Utah Jazz vs. Los Angeles Lakers (ESPN).

• WNBA Teams, Players Now Part Of NBA 2K20: "We have arrived!" Full story here.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

NBC Sports Group and Mecum Auctions have signed a multi-year partnership extension to continue coverage of Mecum car auctions across NBC Sports through 2024.

The top-five selling cars since the start of the partnership in 2014:
1, 1964 Ford GT40 Prototype GT/104 $7M (2014)
2, 2014 Ferrari LaFerrari $4.7M (2016)
3. 1966 Ford GT40 MkI $4.4M (2016)
4. 1933 Duesenberg Model J Convertible Coupe $3.85M (2018)
5. 1971 Plymouth Hemi Cuda Convertible  $3.5 (2014)

KEEPING SCORE

World's Most Valuable Sports Franchises

1. Dallas Cowboys $5 billion, +4%
2. New York Yankees $4.6 billion +15%
3. Real Madrid $4.24 billion +4%
4. Barcelona $4.02 bilion
5. New York Knicks $4 billion +11%
6. Manchester United $3.81 billion
7. New England Patriots 43.8 billion
8. Los Angeles Lakers $3.7 billion +12%
9. Golden State Warriors $3.5 billion +13%
10. New York Giants $3.3 billion

11. Los Angeles Dodgers $3.3 billion
12. Boston Red Sox 43.2 billion
12. Los Angeles Rams $3,2 billion
14. Washington Redskins $3.1 billion
14. Chicago Cubs $3.1 billion
16. San Francisco 49ers $3.05 billion
17. Bayern Munich $3.01 billion
18. San Francisco Giants $3 billion
19. Chicago Bulls $2.9 billion
19. Chicago Bears $2.9 billion

SOURCE: FORBES

BUY SELL

Weekend Box Office Aug. 9-11
1. Hobbs & Shaw $25.4M
2. Scary Stories $20.8M
3. The Lion King $20M
4. Dora and the City of Lost Gold $17M
5. Once Upon a Time in Hollywood $11.6M
6. The Art of Racing in the Rain $8.1M
7. The Kitchen $5.5M
8. Spider-Man Far From Home $5.3M
9. Toy Story 4 $4.4M
10. Bring the Soul $2.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in sports marketing (1)

Tuesday
Mar152016

With $1.9B Ad Revenue, CBS, Turner Find It's Not Madness To Market During March

By Barry Janoff

March 15, 2016: It is not out of the realm of reality to talk about billions when discussing the NCAA Men's Div. I Basketball Tournament.

In 2010, CBS, which has carried the tournament since 1982, co-signed with Turner Sports a 14-year deal, valued at $10.8 billion, with the NCAA for March Madness coverage.

Since 2005, the tournament has generated more than $8.7 billion in marketing, promotions and related activations from nearly 300 different marketers, according to research and media intelligence firm Kantar Media, NY.

And in 2015 alone, March Madness generated a record $1.19 billion in TV ad spend.

Calling it "Marketing Madness,” Kantar said, "The NCAA has successfully monetized the sporting event through media rights fees and corporate sponsorship payments while creating a platform for marketers to reap benefits from advertising and promotional programs anchored around the games."

"Entering the sixth year of our 14-year deal, we have exceeded all expectations, including revenue, sales, marketing, ratings and digital," said David Levy, president for Turner Sports. "There's been an evolution in which marketers realize how important this three-week long event is. You rarely get that type of viewer and marketing concentration in sports over an extended period."

According to Kantar Media, last year's $1.19 billion in TV ad spend was a 4.8% increase from 2014. The figure includes pre-game, game and post-game programming, as well as studio shows.

The Top Ten advertisers in 2015, of which seven were NCAA partners, spent $444.4 million on 2,103 units.

The list was topped by General Motors, which spent $93.3 million on 390 units.

Also in the Top Ten: AT&T ($75.2 million, 418 units), Capital One ($44.8 million, 186 units), Berkshire Hathaway ($41.4 million, 197 units), Coca-Cola ($40.9 million, 188 units), Southwest Airlines ($33.7 million, 163 units), Samsung ($31.2 million, 124 units), Nissan ($18.4 million, 133 units), Unilever $27.9 million, 168 units) and Allstate ($27.9 million,126 units).

AT&T, Capital One and Coca-Cola are NCAA top-tier champion partners.

All but Berkshire Hathaway, Southwest and Samsung are NCAA partners.

NCAA corporate partners include Allstate, Amazon Echo, Microsoft's Bing, Buffalo Wild Wings, GM's Buick, Enterprise, Infiniti, Lowe's, LG, Nabisco, Northwestern Mutual, Reese's, Unilever and UPS.

Some 28.3 million people watched all or part of Duke defeat Wisconsin in the NCAA title game on CBS last season, with an average of 11.3 million for the entire game, making it the highest-rated March Madness championship game in 18 years.

Two semi-final games on TBS averaged 18.9 million, up 35% and most in 19 years.

This year, for the first time, the national championship game will be on TBS, part of the deal in which the title game will now alternate between TBS and CBS.

During the past few years, annual spending growth has been pacing at 2%-to-5%, with about 80-90 marketers buying air time per year, according to Kantar Media.

Thirty-second spots in the two semi-final games and title game this year are going for average $1.6 million.

In 2015, the average was $1.56 million. Prior to that: 2014 $1.5 million, 2013 $1.42 million, 2012 $1.34 million, 2011 $1.24 million, 2010 $1.22 million, 2009 $1.2 million, 2008 $1.24 million, 2007 $1.25 million and in 2006 $1.12 million average for a 30-second spot.

Among the companies that already have broken March Madness-related ads are Capital One (starring Charles Barkley, Spike Lee and Samuel L. Jackson), AT&T, Allstate, Coca-Cola, Bud Light, Buick, Dove Men+Care,  and Buffalo Wild Wings.

Last year, the Top Five categories spent $681.5 million, or 57.3% of the total spend, on marketing.

That was topped by automotive, totaling $213.5 million (18%), led by GM, Infiniti and BMO (all NCAA partners).

The Top Five also included telecom ($147.8 million, 12.4%), led by AT&T, Samsung and Dish Network; restaurants ($110.9 million, 9.3%) headed by Buffalo Wild Wings, Burger King and Taco Bell; financial services ($109.9 million, 9.3%), led by Capital One, Northwestern Mutual and Quicken Loans; and insurance ($94.2 million, 8.4%), with the most spends coming from Geico, Allstate and Nationwide.

According to Turner Sports, which manages March Madness Live, the 2015 tournament generated record levels of online consumption. That included 80.7 million live video streams (+ 17% versus 2014) and 17.8 million hours of live video consumption  watched (+19% percent versus 2014).

According to Kantar Media, advertisers cannot buy the March Madness Live audience by itself. Sales are bundled with linear TV ad packages and many of the TV sponsors do not appear in the online video casts.

Among marketing activations, Capital One is title sponsor for the Bracket Challenge and Microsoft's Bing will be the "official bracketologist" for March Madness.

Fan Fest will be presented by Capital One in the George R. Brown Convention Center. It includes the the AT&T Fan Zone, Buffalo Wild Wings Sports Lounge, Buick Arena, autographic sessions via NCAA March Madness Your Way presented by Burger King, Coca-Cola NCAA Youth Clinics.

Final Four Friday is presented by Reese's, which includes practices open to the public and the College All-Star Game.

The NCAA Final Four Music Festival includes the AT&T Block Party (April 1), Coca-Cola Music (April 2) and the Capital One JamFest (April 3).

How Far Would Teams Go For A March Madness Win?

Charles, Spike, Samuel L. Back For Tourney Journey

CBS, Turner Top March Madness Marketing Goals

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