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NEWS REAL

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

EA Sports: NHL 20 Trailer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Main
Wednesday
Mar122014

Rising Advertising Spend Lets March Madness Marketers Play In Billionaire Club

By Barry Janoff

March 11, 2014: The NCAA Div. I Men's Basketball Tournament comes with several other names, including March Madness, The Big Dance, Sweet 16 and Final Four.

Considering the amount of money that marketers are putting into marketing and activations, there is another moniker that can join the list: The Big Spend.

From 2004-2013, the NCAA men’s basketball tournament has generated nearly $6.9 billion in national TV ad spend from 269 different marketers.

Annual ad spend has nearly tripled since 2004, when it was slightly over $450,000, to last year's all-time high of $1.15 billion. That figure was up 3.8% from the prior year and was the second consecutive season that March Madness annual ad spend topped $1.1 billion, according to a just-released study from marketing and research firm Kantar Media, NY.

In fact, the NCAA men’s basketball tournament tops the NFL in post-season national TV ad revenue, and also places ahead of the NBA, MLB and NHL post-season periods from 2013.

The NFL post-season (January-February 2014) was $1.1 billion, NBA post-season national TV ad revenue was $929,000, MLB (September-October) was $592,000 and the NHL Stanley Cup playoffs (April-June) were $124,000, per Kantar. That includes pre- in-game and post-game programming.

“March Madness is a marquee sports franchise and it‘s an attractive opportunity for marketers to connect with consumers over a three-week period via multiple touch points including linear TV, online, social media and in-store,”  Jon Swallen, chief research officer for Kantar Media, said in a statement. “It’s an ideal event for integrated programs and when used correctly it can be a powerful vehicle for brands.”

This year's tournament begins with the first round on March 18-19 and concludes with the Final Four, April 4 and April 7, in AT&T Stadium, home of the NFL's Dallas Cowboys, in North Texas.

For the fourth year of their co-production, Turner Sports and CBS Sports will provide live coverage of all 67 games across four networks: CBS and Turner's TBS, TNT and truTV. For the first time, both semifinal games on April 5 will air live across the three Turner networks.

CBS has the exclusive broadcast for the national championship game on April 7.

The NFL still leads in 30-second ad spend, which hovered around $4 million for Super Bowl XLVIII on Fox.

Still, NCAA March Madness set a high of $1.4 million for a 30-second spot in 2013. It was $1.3 million in 2012 and $1.2 million in 2010 and 2011.

"March Madness is a marquee franchise and an attractive opportunity for marketers to connect with consumers over a three-week period via multiple touch points."

In 2013, the top ten advertisers spent a total of $427.3 million, according to Kantar.

General Motors led with $80.7 million in spend, followed by AT&T ($70 million), Anheuser-Busch ($38.8 million), Coca-Cola ($37 million), Capital One ($36.8 million), Unilever ($34.9 million), Yum! Brands ($33.6 million), Southwest Airlines ($33.3 million), Lowes ($31.5 million) and Nissan ($30.7 million).

GM, AT&T, Coca-Cola, Capital One, Unilever, Lowes and Nissan are official NCAA partners.

Among the other marketers that spent big during the Big Dance in 2013 were Infiniti ($30.6 million), UPS ($22.4 million), Northwestern Mutual ($21.9 million), Buffalo Wild Wings ($16.2 million), Transamerica ($13.8 million), Autotrader.com ($10.4 million) and LG Electronics ($10.3 million).

In 2013, ad spending from the five largest categories was $668 million and accounted for 58% of total ad revenue. Auto makers (led by GM, Infiniti and Mercedes) topped the list with $211.1 million in spend.

The Top Five also included telecom (AT&T, DirecTV and Blackberry) at $130.7 million, financial serves (Capital One, Transamerica, Quicken Loans and Fidelity) at $129.5 million, restaurants (Buffalo Wild Wings, Taco Bell, Subway and Pizza Hut) at $112.4 million and insurance (Allstate, Northwestern, Liberty Mutual) at $84.3 million.

Kantar also focused on the fact that, in addition to paid spots during TV coverage, some sponsors also get value from other forms of on-screen exposure, such as on-screen graphics, signage around the basketball court visible to the TV audience and studio sets with branded desks for the announcers.

During the 2013 NCAA men’s basketball tournament, sponsors received a total of $65.1 million in sponsorship media value (SMV) from these branded placements. SMV is a proprietary formula developed by Kantar Media.

Capital One, AT&T, Buick and Coca-Cola each had large sponsorship packages during the 2013 event and derived the most media value from their additional on-screen presence. Capital One led with an additional $18.9 million in media value, followed by AT&T ($16.1 million), Buick ($6.3 million) and Coke ($6.1 million), per Kantar Media.

All of the games are streamed live via the “NCAA March Madness Live” platform, and fans can access the ad-supported videocasts on PCs, tablets and smartphones.

Streamed video consumption is highest during the first week of the event, when multiple games are being played simultaneously, per Kantar.

According to Turner Sports, which manages the online video initiative, the 2013 tournament generated a record volume of live streams: 36,000 in the first week, 8,400 in the second week and 4,000 in the third week.

Last year there were 16.3 million comments posted on Twitter and Facebook during tournament coverage, according to an analysis conducted by the NCAA. More than 30% of these occurred during the championship game.

March Madness activation and experiential marketing hits a crescendo during Final Four weekend, which will take place in Dallas.

Among the events are the March Madness Music Festival, a three-day event comprised of three platforms: the AT&T Block Party (April 4), the Coca-Cola Zero Countdown (April 5) and the Capital One JamFest (April 6).

The Bud Light Hotel is the hub for a bevy of activations that the brewer is planning for March Madness. Although not an official marketing partner of the NCAA (the organization that encompasses student-athletes distances itself from beer and alcohol alliances), this is one of the reasons that Anheuser-Busch is one of the top marketing spenders during the tournament.

Anheuser-Busch said this would be the first non-Super Bowl staging of the Bud Light Hotel, which has been at the past five Super Bowls.

NCAA corporate champions are AT&T, Capital One and Coca-Cola. NCAA marketing partners include Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG, Lowe's, Nabisco, Northwest Mutual, Reese's, Unilever and UPS.

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