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NEWS REAL

• The NBA 2K League today named Tencent Holdings Limited as the league’s first distribution partner in China.

• The English Premier League has signed a multi-year deal naming Anheuser-Busch brand Budweiser as its official category partner. Carling had been the EPL category partner since 2016.

• Sports and live entertainment company AEG has signed a multiyear, multimillion-dollar renewal agreement with Toshiba America Business Solutions, extending their “comprehensive partnership across several of AEG’s flagship assets,” including Toshiba remaining a founding partner of Staples Center and the official digital signage and display provider of L.A. Live.

• As part of the NFL 100th season celebration, the NFL has teamed up with league partner EA to give one lucky fan the chance to become an EA Sports Madden NFL ratings adjustor for the day as well as be digitized to appear in the Madden NFL game. Details here.

• The NBA’s Golden State Warriors have signed a long-term deal naming  Fanatics, a  global leader for licensed sports merchandise, as the exclusive operator of all Warriors Shop locations throughout the Bay Area. Full story here.

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Top Gun Maverick 6-2020 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Mar132016

Capital One Sends Charles, Samuel L., Spike On March Madness Tourney Journey

By Barry Janoff

March 13, 2016: Some strange things can happen on the road to the Final Four, especially if Charles Barkley, Spike Lee and Samuel L. Jackson are involved.

Capital One, a corporate champion partner with the NCAA  — along with AT&T and Coca-Cola — has reunited the Three Amigos for the third time, here in a series of TV spots that anchor a multi-platform effort that will ramp up throughout March Madness and culminate during the Final Four in Houston.

The campaign supports Capital One's Quicksilver card and come with the brand's on-going tag line, "What's In Your Wallet?"

Barkley has been a company spokesman since 2013, initially teaming with Alec Baldwin and Greg Anthony in a series of humorous March Madness campaigns.

"I'm doing a bunch of spots with Spike Lee and Samuel L. Jackson for Capital One," Barkley said during a CBS-Turner March Madness media event in New York last week. "I have a lot of respect for them and I really enjoy working with Sam and Spike. They've been great to me. We've had a lot of fun working together.

Barkley, Lee and Jackson teamed up for a road trip last year during March Madness en route to Indianapolis, then reunited during the College Football Playoffs with a journey that ended at the championship game in the University of Phoenix Stadium.

Capital One has been an NCAA top-tier corporate champion since 2010, and since then the financial firm has been among the most aggressive marketers in the college sports scene.

Capital One's involvement in March Madness is omni-present. This year, it includes sponsorship of the March Madness Bracket Challenge, title sponsor of the Capital One JamFest on April 3 — the three-day Music Festival also includes the AT&T Block Party (april 1) and Coca-Cola Music (April 2) — the Final Four Fan Fest presented by Capital One (in Houston's George R. Brown Convention Center) and "Capital One Championship Central" during Final Four weekend broadcasts on CBS and Turner's TBS.

The Capital One JamFest will star Maroon 5, Pitbull and Flo Rida.

The company is also presenting sponsor for Tourney Town at the Women's Final Four in Indianapolis.

Lead agency is DDB, Chicago.

Between 2010-2015, Capital One has spent almost $50 million on marketing for Div. I men's hoops March Madness, according to research and marketing firm Kantar Media, NY.

Since 2004, the top five categories have spent more than $700 million during March Madness, nearly 60% of total spend among all companies.

The No. 1 category is automotive, followed by telecommunications, restaurants and financial services, the latter led by Capital One, Quicken and TD Ameritrade.

In 2015, the Men's Div. I Final Four two semi-final games — both of which aired on TBS — and the championship game on CBS generated a record $193.5 million in ad revenue.

Capital One's overall ad spend in 2015 topped $1.6 billion.

The first three Capital One spots for March Madness 2016, breaking this week, see Barkley, Lee and Jackson embarking on their trip, sharing mutual admiration but more often finding Lee (who again directed the spots) and Jackson making Barkley the butt of their humor.

In "Escape," the three sing their own version of the song, "Escape (The Pina Colada Song)" by Rubert Holmes.

"If you like piña coladas and getting caught in the rain/If you're not into yoga/And have half a brain/If you like making love at midnight in the dunes of the cape/Then I'm then love that you're looking for/Write to me and escape." (See the full spot here.)

"Nicknames" sees Barkley at the wheel of their car, lamenting his need for a new nickname.

"What's wrong with Sir Charles?" asks Jackson. "I need something fresh," says Barkley.

That open's the door for the other two to come up with a plethora of options: "Slam Chuck" "Alley-Oops" "March Sadness" "Full Court Mess" "No. 34 With Fries" and "The Round Mound Of Sit Around." Barkley's option: "Chuck-a-Licious." (See the full spot here.)

In "Best Friends," Barkley shows up wearing an iridescent lime-green outfit, including a hot, vest, shirt and sweats. Turns out he wants to dress like Lee, who is already wearing that outfit. "When you are best friends, you start dressing alike," Barkley explains to Jackson. "Why you biting my style?" Lee asks. "You're my bestie," says Barkley. "Hash tag 'Twinning.'" (See the full spot here.)

NCAA corporate partners include Allstate, Amazon Echo, Microsoft's Bing, Buffalo Wild Wings, GM's Buick, Enterprise, Infiniti, Lowe's, LG, Nabisco, Northwestern Mutual, Reese's, Unilever and UPS.

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