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NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roland Garros 19 Odyssey See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Mar132016

Capital One Sends Charles, Samuel L., Spike On March Madness Tourney Journey

By Barry Janoff

March 13, 2016: Some strange things can happen on the road to the Final Four, especially if Charles Barkley, Spike Lee and Samuel L. Jackson are involved.

Capital One, a corporate champion partner with the NCAA  — along with AT&T and Coca-Cola — has reunited the Three Amigos for the third time, here in a series of TV spots that anchor a multi-platform effort that will ramp up throughout March Madness and culminate during the Final Four in Houston.

The campaign supports Capital One's Quicksilver card and come with the brand's on-going tag line, "What's In Your Wallet?"

Barkley has been a company spokesman since 2013, initially teaming with Alec Baldwin and Greg Anthony in a series of humorous March Madness campaigns.

"I'm doing a bunch of spots with Spike Lee and Samuel L. Jackson for Capital One," Barkley said during a CBS-Turner March Madness media event in New York last week. "I have a lot of respect for them and I really enjoy working with Sam and Spike. They've been great to me. We've had a lot of fun working together.

Barkley, Lee and Jackson teamed up for a road trip last year during March Madness en route to Indianapolis, then reunited during the College Football Playoffs with a journey that ended at the championship game in the University of Phoenix Stadium.

Capital One has been an NCAA top-tier corporate champion since 2010, and since then the financial firm has been among the most aggressive marketers in the college sports scene.

Capital One's involvement in March Madness is omni-present. This year, it includes sponsorship of the March Madness Bracket Challenge, title sponsor of the Capital One JamFest on April 3 — the three-day Music Festival also includes the AT&T Block Party (april 1) and Coca-Cola Music (April 2) — the Final Four Fan Fest presented by Capital One (in Houston's George R. Brown Convention Center) and "Capital One Championship Central" during Final Four weekend broadcasts on CBS and Turner's TBS.

The Capital One JamFest will star Maroon 5, Pitbull and Flo Rida.

The company is also presenting sponsor for Tourney Town at the Women's Final Four in Indianapolis.

Lead agency is DDB, Chicago.

Between 2010-2015, Capital One has spent almost $50 million on marketing for Div. I men's hoops March Madness, according to research and marketing firm Kantar Media, NY.

Since 2004, the top five categories have spent more than $700 million during March Madness, nearly 60% of total spend among all companies.

The No. 1 category is automotive, followed by telecommunications, restaurants and financial services, the latter led by Capital One, Quicken and TD Ameritrade.

In 2015, the Men's Div. I Final Four two semi-final games — both of which aired on TBS — and the championship game on CBS generated a record $193.5 million in ad revenue.

Capital One's overall ad spend in 2015 topped $1.6 billion.

The first three Capital One spots for March Madness 2016, breaking this week, see Barkley, Lee and Jackson embarking on their trip, sharing mutual admiration but more often finding Lee (who again directed the spots) and Jackson making Barkley the butt of their humor.

In "Escape," the three sing their own version of the song, "Escape (The Pina Colada Song)" by Rubert Holmes.

"If you like piña coladas and getting caught in the rain/If you're not into yoga/And have half a brain/If you like making love at midnight in the dunes of the cape/Then I'm then love that you're looking for/Write to me and escape." (See the full spot here.)

"Nicknames" sees Barkley at the wheel of their car, lamenting his need for a new nickname.

"What's wrong with Sir Charles?" asks Jackson. "I need something fresh," says Barkley.

That open's the door for the other two to come up with a plethora of options: "Slam Chuck" "Alley-Oops" "March Sadness" "Full Court Mess" "No. 34 With Fries" and "The Round Mound Of Sit Around." Barkley's option: "Chuck-a-Licious." (See the full spot here.)

In "Best Friends," Barkley shows up wearing an iridescent lime-green outfit, including a hot, vest, shirt and sweats. Turns out he wants to dress like Lee, who is already wearing that outfit. "When you are best friends, you start dressing alike," Barkley explains to Jackson. "Why you biting my style?" Lee asks. "You're my bestie," says Barkley. "Hash tag 'Twinning.'" (See the full spot here.)

NCAA corporate partners include Allstate, Amazon Echo, Microsoft's Bing, Buffalo Wild Wings, GM's Buick, Enterprise, Infiniti, Lowe's, LG, Nabisco, Northwestern Mutual, Reese's, Unilever and UPS.

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