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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Mar142019

NCAA Shoots, Scores: March Madness 2019 Ad Spend Expected To Hit Record $1.36B

By Barry Janoff

March 14, 2019: National TV ad spend during NCAA Men's Div. I March Madness in 2019 is forecast to top a record $1.36 billion, with the Top Ten advertisers potentially accounting for some $550 million, more than 40% of the total spend.

“The NCAA has successfully monetized its Men’s Div. I Basketball Championship tournament, March Madness, creating a platform for marketers to reap benefits from advertising and promotional programs anchored around the games,” according to the 2019 NCAA March Madness Ad Spend study from research and consulting firm Kantar Media, NY.

Spend on March Madness has consistently risen over the past few years: $1.32 billion in 2018. $1.28 billion in 2017. $1.24 billion in 2016, $1.19 billion in 2015, $ 1.13 billion in 2014 and $1.12 billion in 2013.

According to Kantar Media, “Ad expenditures during NCAA March Madness games have been growing 3-5% per year, which roughly tracks with rights fees increases that CBS and Turner are paying.”

In 2010, the NCAA and CBS and Turner Sports signed a 14-year, $10.8 billion deal that will run through 2024.

In 2016, the NCAA extended its Tournament deal with CBS and Turner for eight years through 2032 for $8.8 billion.

For the ninth consecutive year, Turner Sports and CBS Sports will provide live coverage of all 67 games from the 2019 NCAA Division I Men’s Basketball Championship across four national television networks – TBS, CBS, TNT and truTV – with all games streamed live on NCAA March Madness Live.

Turner will air 43 game telecasts across TBS, TNT and truTV.

CBS will broadcast 24 games throughout the tournament including the National Championship (April 8), Final Four semifinals (April 6), Elite 8, Sweet 16 and first and second rounds.

CBS and Turner will have supporing multi-media efforts, including a promo spot featuring Black Keys (pictured0.

The Top Five most active categories are Auto ($195 million spend during March Madness 2018), Restaurants ($146 million), Financial Services ($144 million), Insurance ($126 million) and Telecom ($134 million).

NCAA official partners include corporate champions AT&T, Capital One and Coca-Cola.

Corporate partners include Buffalo Wild Wings, Buick, Geico, Google Cloud, Infiniti, Intel, Lowe’s Marriott, Nabisco, Pizza Hut, Reese’s, Unilever, Wendy’s and just-signed Uber Eats.

Last season, eight of the Top Ten spenders during March Madness were official NCAA partners, according to Kantar Media.

Ad spend during the 2018 Tournament — including pre- and post-game programming — was led by AT&T with $101 million spend and 473 units aired; follow by NCAA partners Infiniti (General Motors$93 million spend, 380 units) and Coca-Cola ($58 million spend, 210 units airs).

The Top Ten also included Capital One ($54 million, 223 units), Geico ($47 million, 218 unites), Google Cloud ($39 million, 196 units), non-NCAA partner Samsung ($39 million, 163 units), Pizza Hut ($38 million, 291 units), Buffalo Wild Wings ($36 million, 210 units) and non-NCAA partner Apple ($36 million, 71 units).

The NCAA Men’s Div. I Final Four host city Minneapolis, site of U.S. Bank Stadium, is forecast to see an economic impact of $142 million, with 94,000 visitors expected, according to the NCAA Final Four Minneapolis Organizing Committee.

“In terms of impact, visitor spending is only one way to think about success,” committee CEO Kate Mortenson said via the organization.

“In hosting the Final Four, we have a platform to not only amplify the tremendous benefits college sports provides for student-athletes, but also share what is special about ‘The North.’ ”

Some $10 billion was wagered on the 2018 NCAA men’s basketball tournament — $9.7 billion of it illegally, according to the American Gaming Assn.

The former number should go up and the latter number down this year due to the increase in legal sports betting nationwide.

March Madness

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