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NEWS REAL

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

EA Sports: NHL 20 Trailer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Mar142019

NCAA Shoots, Scores: March Madness 2019 Ad Spend Expected To Hit Record $1.36B

By Barry Janoff

March 14, 2019: National TV ad spend during NCAA Men's Div. I March Madness in 2019 is forecast to top a record $1.36 billion, with the Top Ten advertisers potentially accounting for some $550 million, more than 40% of the total spend.

“The NCAA has successfully monetized its Men’s Div. I Basketball Championship tournament, March Madness, creating a platform for marketers to reap benefits from advertising and promotional programs anchored around the games,” according to the 2019 NCAA March Madness Ad Spend study from research and consulting firm Kantar Media, NY.

Spend on March Madness has consistently risen over the past few years: $1.32 billion in 2018. $1.28 billion in 2017. $1.24 billion in 2016, $1.19 billion in 2015, $ 1.13 billion in 2014 and $1.12 billion in 2013.

According to Kantar Media, “Ad expenditures during NCAA March Madness games have been growing 3-5% per year, which roughly tracks with rights fees increases that CBS and Turner are paying.”

In 2010, the NCAA and CBS and Turner Sports signed a 14-year, $10.8 billion deal that will run through 2024.

In 2016, the NCAA extended its Tournament deal with CBS and Turner for eight years through 2032 for $8.8 billion.

For the ninth consecutive year, Turner Sports and CBS Sports will provide live coverage of all 67 games from the 2019 NCAA Division I Men’s Basketball Championship across four national television networks – TBS, CBS, TNT and truTV – with all games streamed live on NCAA March Madness Live.

Turner will air 43 game telecasts across TBS, TNT and truTV.

CBS will broadcast 24 games throughout the tournament including the National Championship (April 8), Final Four semifinals (April 6), Elite 8, Sweet 16 and first and second rounds.

CBS and Turner will have supporing multi-media efforts, including a promo spot featuring Black Keys (pictured0.

The Top Five most active categories are Auto ($195 million spend during March Madness 2018), Restaurants ($146 million), Financial Services ($144 million), Insurance ($126 million) and Telecom ($134 million).

NCAA official partners include corporate champions AT&T, Capital One and Coca-Cola.

Corporate partners include Buffalo Wild Wings, Buick, Geico, Google Cloud, Infiniti, Intel, Lowe’s Marriott, Nabisco, Pizza Hut, Reese’s, Unilever, Wendy’s and just-signed Uber Eats.

Last season, eight of the Top Ten spenders during March Madness were official NCAA partners, according to Kantar Media.

Ad spend during the 2018 Tournament — including pre- and post-game programming — was led by AT&T with $101 million spend and 473 units aired; follow by NCAA partners Infiniti (General Motors$93 million spend, 380 units) and Coca-Cola ($58 million spend, 210 units airs).

The Top Ten also included Capital One ($54 million, 223 units), Geico ($47 million, 218 unites), Google Cloud ($39 million, 196 units), non-NCAA partner Samsung ($39 million, 163 units), Pizza Hut ($38 million, 291 units), Buffalo Wild Wings ($36 million, 210 units) and non-NCAA partner Apple ($36 million, 71 units).

The NCAA Men’s Div. I Final Four host city Minneapolis, site of U.S. Bank Stadium, is forecast to see an economic impact of $142 million, with 94,000 visitors expected, according to the NCAA Final Four Minneapolis Organizing Committee.

“In terms of impact, visitor spending is only one way to think about success,” committee CEO Kate Mortenson said via the organization.

“In hosting the Final Four, we have a platform to not only amplify the tremendous benefits college sports provides for student-athletes, but also share what is special about ‘The North.’ ”

Some $10 billion was wagered on the 2018 NCAA men’s basketball tournament — $9.7 billion of it illegally, according to the American Gaming Assn.

The former number should go up and the latter number down this year due to the increase in legal sports betting nationwide.

March Madness

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