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NEWS REAL

• The NHL has signed what it is calling a “ groundbreaking partnership” with the Billie Jean King Leadership Initiative, which will “support research, action, advocacy and collaboration with organizations that have a significant community impact.” Full story here.

• Dick Vitale, 80, has signed a contract extension with ESPN through the 2021-22 season, adding to a recent extension unveiled last May.

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• The PGA Tour has signed a ten-year deal naming global consulting firm Korn Ferry title sponsor for the Korn Ferry Tour, replacing Web.com, which awards PGA Tour membership to the tour’s 50 leading players. The Los Angeles-based company also becomes the “official leadership development firm” for the PGA Tour.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Mr. Peanut Crunch Force See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Apr042019

March Madness Marketing: Ads Motivate Purchases, But Need Creative Improvement

By Barry Janoff

April 4, 2019: There has been a lot of action on the court during March Madness, which is heading into the Final Four and Championship Game April 4-6.

There also has been a lot of action on-air and online via marketing, commercials and brand activation.

National TV ad spend during NCAA Men's Div. I March Madness in 2019 across CBS, TBS, TNT and truTV is forecast to top a record $1.36 billion, with the Top Ten advertisers potentially accounting for some $550 million, more than 40% of the total spend.

“The NCAA has successfully monetized its Men’s Div. I Basketball Championship tournament, March Madness, creating a platform for marketers to reap benefits from advertising and promotional programs anchored around the games,” according to the 2019 NCAA March Madness Ad Spend study from research and consulting firm Kantar Media, NY.

How much impact has online advertising and marketing for this year’s tournament had on fans, consumers and viewers?

Some 42% of people said they were more likely to make a purchase after viewing an ad.

However, 57% said the ads had no effect on them, according to a just-released survey from Arkadium, a leading interactive content company that works with media companies nationwide.

The 40%-plus figure was seen as a win for marketers.

“That more than 40% who see March Madness campaigns are more likely to buy is huge,” Jessica Rovello, CEO and co-founder for Arkadium, said via the New York-based company.
 
“It’s a major opportunity for brands and they should be taking advantage online.”

NCAA official partners include corporate champions AT&T, Capital One and Coca-Cola.

Corporate partners include Buffalo Wild Wings, Buick, Geico, Google Cloud, Infiniti, Intel, Lowe’s Marriott, Nabisco, Pizza Hut, Reese’s, Unilever, Wendy’s and just-signed Uber Eats.

Nearly half of all respondents (47%) rated the March Madness ads they’ve viewed online as “good,” with 26% rating them as “acceptable” and 25% rating them as “very good.”

Of that last group, 88% of users who rated ads “very good” were more likely to purchase from that brand. Less than 2% of respondents rated the ads as poor quality, according to Arkadium.

“March Madness makes for an effective ad campaign theme this time of year,” said Rovello.

“It’s a national event that many get excited about, and among all post-season sports advertising, only the NFL exceeds the annual tournament in spend. This makes for excellent advertising campaign material.”

As for the specific types of ads they remember seeing, 77% recalled ads from food and beverage companies (including Pizza Hut and Buffalo Wild Wings).

Insurance companies followed at 35% (including Geico), then financial services (34%, including Capital One and its trio of spokesmen Charles Barkley, Spike Lee and Samuel L. Jackson), retail (33%), auto companies (31%), technology companies (29%), home improvement (20%) and hospitality (15%).

“Every year, food and beverage brands recognize March Madness as a key opportunity to connect with fans online,” said Rovello.

“Fans are highly engaged and the right campaign can activate that to drive meaningful lift and grow revenue.”

The No. 1 place people recall seeing March Madness online ads is at sports news sites (74%), followed by social media (73%).

The least popular place that respondents viewed ads was a brand’s own Web site (39%).

“Interactive and visual experiences are clearly in-demand,” said Rovello.

When asked how to improve the ads, 39% of respondents said “make them more interactive and participatory,” while 38% suggested to make them more visual.

In addition, 32% of ad viewers want something more personalized, 25% seek out more visuals as opposed to plain text and 16% said to make them “less distracting — make them look and feel more like the Web site.”

“Advertisers should take note. In the future, these changes would benefit the brands, publishers and consumers alike,” said Rovello.

“The brand increases revenue, and the consumer experiences a more enjoyable ad experience.”

For the study, Arkadium said it commissioned a survey of more than 1,000 adult March Madness fans throughout the U.S.

Capital One March Mad Again With Charles, Spike, Samuel L.

NCAA Shoots, Scores: March Madness 2019 Ad Spend Expected To Hit Record $1.36B

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