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NEWS REAL

• The NHL has signed what it is calling a “ groundbreaking partnership” with the Billie Jean King Leadership Initiative, which will “support research, action, advocacy and collaboration with organizations that have a significant community impact.” Full story here.

• Dick Vitale, 80, has signed a contract extension with ESPN through the 2021-22 season, adding to a recent extension unveiled last May.

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• The PGA Tour has signed a ten-year deal naming global consulting firm Korn Ferry title sponsor for the Korn Ferry Tour, replacing Web.com, which awards PGA Tour membership to the tour’s 50 leading players. The Los Angeles-based company also becomes the “official leadership development firm” for the PGA Tour.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Mr. Peanut Crunch Force See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Feb282012

CBS, Turner, Conan O'Brien Prep For March Madness With 'Brackets Everywhere' Push

By Barry Janoff

February 28, 2012: A fashion designer agonizing over the creation of a new concept gives birth to 'Brackets Everywhere,' a national multi-media campaign to support coverage of the 2012 NCAA Division I Men’s Basketball Championship on CBS Sports and Turner Sports.

Ultimately caught up in the ensuing bracket fever are celebrities including Conan O'Brien, comedian/actor Kevin Hart, Outkast's Big Boi, Jonah Hill and Channing Tatum, the latter two channeling their undercover cop roles from the upcoming movie, 21 Jump Street.

As the campaign's title offers, there soon are brackets everywhere: On dresses being worn by models on fashion runways, on jewelry, handbags, the covers of national fashion and news magazines, graffiti on walls, tattoos, architectural designs and even incorporated into comedy routines of O'Brien and Hart and news reports from CNN anchors Wolf Blitzer, Erin Burnett, Anderson Cooper and Soledad O’Brien. (See the full spot here.)

The campaign breaks today (Feb. 28) across CBS, TBS, TNT and truTV, which for the second year will each carry March Madness tournament games; as well as CNN, HLN, Airport Network, CBS Outernet Partners and Turner Digital, which includes SI.com and NCAA.com.

The 2012 NCAA men's hoops tournament begins March 11 with "Selection Sunday," during which the participating schools will be named and placed into regions.

Tournament play stars March 13-14 with the NCAA First Four presented by Northwestern Mutual on truTV, and concludes with the Final Four and National Championship games at the Mercedes-Benz Superdome in New Orleans, March 31 and April 2 on CBS.

CBS Sports and Turner Sports said that "Brackets Everywhere" is part of a larger campaign that will include print, radio, social media and digital out-of-home billboards with live score updates. CBS/Turner branding will appear throughout New Orleans prior to and during Final Four weekend.

The Black Keys' “Gold on the Ceiling” will be played "within television creative featured during and around game coverage. The music will be used within spots featuring the band, as well as part of the overall campaign throughout March Madness coverage," according to CBS Sports and Turner Sports. (Here The Black Keys' "Gold on the Ceiling" here.)

In addition, Turner Sports and CBS Sports will construct bracket boards as large as 50' x 32' that will be updated throughout March Madness in three locations: CNN Center in Atlanta (on March 6); on the corner of Hollywood and Highland in Los Angeles (March 7); and in Vanderbilt Hall at Grand Central Terminal in New York on March 12, which has been declared "National Bracket Day."

“Brackets Everywhere plays into an iconic March Madness element which excites fans, while the energetic musical performance by the Black Keys will reflect the intensity the sport delivers,” Christina Miller, svp-Turner Sports Strategy, Marketing and Programming and svp/GM for NBA Digital, said in a statement.

“Now in our second year partnering with CBS for March Madness, we have the opportunity to really dive in and take advantage of the scale and breadth of our brands, talent and creative capabilities.”

Back to March Madness 2012

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