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NEWS REAL

• NBC Sports said that Mike Tirico would host NBC Sports’ coverage of the 2019 Bridgestone NHL Winter Classic from Notre Dame Stadium in South Bend, Ind. (scheduled for Jan. 1, 1 PM ET, NBC) and the 2019 Honda NHL All-Star Game from SAP Center, San Jose, Calif., scheduled for Jan. 26 (8 PM ET, NBC).

NBC Sports also unveiled multi-media "NBC Sports History," which it called a ‘digital timeline of the most iconic and influential sports moments’ in its history.

• The NFL said that general admission tickets for Super Bowl LIII Opening Night Fueled by Gatorade, scheduled for Jan. 28, 2019 in State Farm Aren, would go on sale Dec. 19 (10 AM ET) at NFL.com/OpeningNightOnSale. "Members of the media will interview the Super Bowl players and coaches during their only public appearance in Atlanta before Super Bowl LIII."

• M&M'S is returning to the Super Bowl with a new humorous 30-second spot, from BBDO New York, to air during the first commercial break following the kickoff of Super Bowl LII, Feb. 3 on CBS. This will be the brand's fifth Super Bowl ad in the past decade.

• The NBA has expanded its multi-year alliance with FanDuel, naming the company an authorized gaming operator for the NBA in addition to continuing as the official daily fantasy partner for the NBA and the WNBA. As part of the expanded pact, FanDuel will gain access to official NBA betting data, along with league marks and logos, across FanDuel’s sports betting offerings.

POLL POSITION

Rock & Roll Hall of Fame Class of 2019

• The Cure
• Def Leppard
• Janet Jackson
• Stevie Nicks
• Radiohead
• Roxy Music
• The Zombies

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (To Date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Indiana Pacers (Motorola)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. Dec. 14-16
1. Spider-Man: Into The Spider-Verse $35.4M
2. The Mule $17.2M
3. The Grinch $11.6M
4. Ralph Breaks The Internet $9.6M
5. Mortal Engines $7.5M
6. Creed II $5.4M
7. Bohemian Rhapsody $4.1M
8. Instant Family $3.7M
9. Fantastic Beasts $3.7M
10. Green Book $2.8M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike: Mark Bustos #AF1 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb282012

CBS, Turner, Conan O'Brien Prep For March Madness With 'Brackets Everywhere' Push

By Barry Janoff

February 28, 2012: A fashion designer agonizing over the creation of a new concept gives birth to 'Brackets Everywhere,' a national multi-media campaign to support coverage of the 2012 NCAA Division I Men’s Basketball Championship on CBS Sports and Turner Sports.

Ultimately caught up in the ensuing bracket fever are celebrities including Conan O'Brien, comedian/actor Kevin Hart, Outkast's Big Boi, Jonah Hill and Channing Tatum, the latter two channeling their undercover cop roles from the upcoming movie, 21 Jump Street.

As the campaign's title offers, there soon are brackets everywhere: On dresses being worn by models on fashion runways, on jewelry, handbags, the covers of national fashion and news magazines, graffiti on walls, tattoos, architectural designs and even incorporated into comedy routines of O'Brien and Hart and news reports from CNN anchors Wolf Blitzer, Erin Burnett, Anderson Cooper and Soledad O’Brien. (See the full spot here.)

The campaign breaks today (Feb. 28) across CBS, TBS, TNT and truTV, which for the second year will each carry March Madness tournament games; as well as CNN, HLN, Airport Network, CBS Outernet Partners and Turner Digital, which includes SI.com and NCAA.com.

The 2012 NCAA men's hoops tournament begins March 11 with "Selection Sunday," during which the participating schools will be named and placed into regions.

Tournament play stars March 13-14 with the NCAA First Four presented by Northwestern Mutual on truTV, and concludes with the Final Four and National Championship games at the Mercedes-Benz Superdome in New Orleans, March 31 and April 2 on CBS.

CBS Sports and Turner Sports said that "Brackets Everywhere" is part of a larger campaign that will include print, radio, social media and digital out-of-home billboards with live score updates. CBS/Turner branding will appear throughout New Orleans prior to and during Final Four weekend.

The Black Keys' “Gold on the Ceiling” will be played "within television creative featured during and around game coverage. The music will be used within spots featuring the band, as well as part of the overall campaign throughout March Madness coverage," according to CBS Sports and Turner Sports. (Here The Black Keys' "Gold on the Ceiling" here.)

In addition, Turner Sports and CBS Sports will construct bracket boards as large as 50' x 32' that will be updated throughout March Madness in three locations: CNN Center in Atlanta (on March 6); on the corner of Hollywood and Highland in Los Angeles (March 7); and in Vanderbilt Hall at Grand Central Terminal in New York on March 12, which has been declared "National Bracket Day."

“Brackets Everywhere plays into an iconic March Madness element which excites fans, while the energetic musical performance by the Black Keys will reflect the intensity the sport delivers,” Christina Miller, svp-Turner Sports Strategy, Marketing and Programming and svp/GM for NBA Digital, said in a statement.

“Now in our second year partnering with CBS for March Madness, we have the opportunity to really dive in and take advantage of the scale and breadth of our brands, talent and creative capabilities.”

Back to March Madness 2012

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