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NEWS REAL

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• NBC Sports’ inaugural presentation of the IMSA SportsCar Championship begins Saturday, Jan. 26, 2019, with live coverage of the 57th Rolex 24 at Daytona (Daytona Beach, Fla.), as part of more than 100 hours of IMSA programming set to air across NBC, NBCSN, NBCSports.com and the NBC Sports app throughout the upcoming 2019 season.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike: Odell Beckham Jr. See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar092010

Marketers Show It Makes Sense To Spend Dollars During NCAA March 'Adness'

March 9, 2010: If the NFL post-season, including the Super Bowl, is the Mount Everest of advertising dollars spent, then the NCAA Division I Men's Basketball tournament is K2. During March Madness, marketers spend en masse on advertising a figure that is lofty in its height and second only to the spend during the NFL playoffs.

From 2000-2009, more than 280 different marketers spent $4.55 billion in ads on network TV during March Madness, including $589 million on CBS in 2009. During the most-recent NFL post-season, including Super Bowl XLIV, marketers spent more than $750 million on advertising, according to a new report from Kantar Media (formerly TNS Media Intelligence), New York.

From 2005-2009, ad spend during the NCAA Final Four telecasts alone totaled $806.4 million, which was third behind the Super Bowl ($867.7 million) and the World Series ($864.1 million), according to Kantar. The marketing and research firm expects the numbers to be solid in 2010, especially on the heels of two other high-profile and strong sports performances.

“The addition of the Winter Olympics to the first quarter special events mix that begins with the Super Bowl and culminates with March Madness has provided a great opportunity to refocus the attention of marketers on the impact of television advertising,” Mark Nesbitt, president of Kantar Media’s Intelligence sector, said in a statement. 

Last year, the top five categories invested $309.3 million and accounted for more than 52% of the total TV ad revenue during March Madness, with the top ten marketers alone spending a total of $252 million. The automotive category headed the list with $104 million in total ad spend; General Motors, which was the official NCAA automotive partner, lead all marketers with a $70 million ad spend. A victim of the economy and other factors, GM has yielded its "official partner" status to Infiniti for the 2010 tournament, although it will maintain some activation. Sheraton dropped out as an NCAA partner last year.

Infiniti, the luxury car division of Nissan, has already started to activate behind March Madness but did not reveal how much it would spend in total advertising. Other NCAA corporate partners are AT&T, Capital One, Coca-Cola, Enterprise, The Hartford, Hershey's, LG, Lowe's, Kraft and State Farm. This year's tournament begins with  "Selection Sunday" on March 14 on CBS. The play-in game is on ESPN on March 16, with CBS coverage beginning March 18 through the Final Four games, April 3-5, this year at Lucas Oil Field in Indianapolis.

After automotive, the Top Five advertising categories on network spend in 2009 were beverages ($68.1 million), restaurants ($66.7 million), telecom ($38.2 million) and motion pictures (32.5 million). Among individual marketers, the companies behind GM in network ad spend during the 2009 tournament were AT&T ($34.7 million), Coke ($31.2 million), Lowe's ($19.3 million), beer companies Anheuser-Busch InBev ($18.6 million) and SABMiller ($18.3 million), State Farm ($18.3 million), Daimler ($14.9 million), Pfizer ($13.4 million) and Microsoft ($12.7 million), according to Kantar.

By comparison, dot-com-related companies had the most ad space on CBS during Super Bowl XLIV, followed by automakers, beer (where Anheuser-Busch has category exclusivity on the Super Bowl network broadcast), technology and motion pictures.

The economy has reared its ugly head in other ways during March Madness beyond the NCAA and CBS having to finding a new partner to replace GM and losing Sheraton. The total 2009 revenue of $589 million was an 8.5% decline from the prior year and the first drop since 2001. CBS also sold 6% less ad time and signed 21 fewer advertisers, 81 vs. 102 in 2008, and 45 fewer advertisers than the 126 in 2007, per Kantar. But CBS obtained comparable ad pricing in 2009 as in 2008, topped by an estimated $1.2 million for a 30-second spot during the championship game and $700,000 during the two semi-final games last year.

Kantar's report offers that while network spend may have dropped, spend in other areas is on the rise. In 2010, CBSSports.com will again offer “March Madness On Demand”, a free online video player that provides live, on demand streams of all tournament games.

According to Kantar, "The ad-supported webcasts offer presenting sponsors another platform to get their commercial messages in front of viewers . . . Online viewership is heavily concentrated in the first two rounds of the Tournament when multiple games are taking place simultaneously and fans are seeking the flexibility to view the action from out-of-home locations or watch games not being telecast on their local CBS affiliate."

The report stresses that "though growing rapidly from a small base, the digital ad revenue is still a fraction" of that generated by the traditional TV broadcasts.

None the less, “Considering the importance and presence of the NCAA tournament in digital media, marketers also have the opportunity to harness the potential of integrated cross-platform promotions," said Nesbitt. "For the advertising industry, it’s really a unique environment and should help to set a positive tone for the rest of the year.”

Besides network TV and online advertising, Kantar notes that "CBS has additional revenue opportunities from the radio, publishing and merchandising rights it controls, as well as the sale of TV ad time on its owned and operated stations."

An area of key concern for CBS is the exclusive TV rights deal the network has had with the NCAA since 1982. The current 11-year, $6 billion pact between CBS and the NCAA has three years and $2.1 billion remaining, with CBS paying the NCAA a license fee of approximately $610 million. The NCAA can, under terms of the contract, opt-out by July 31 and "invite new bids in a quest for higher rights fees," per Kantar.

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