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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Oct112014

Abbott Goes The Full 26.3 Miles As First Title Sponsor For World Marathon Majors

By Barry Janoff

October 11, 2014: A search that had been eight years in the making finally came to fruition when global health care company Abbott signed a deal to become the first title sponsor for the World Marathon Majors.

WMM is a joint effort launched in 2006 that encompasses six of the world's top competitions: the Boston Marathon (with principle sponsor John Hancock), Tokyo Marathon, Virgin Money London, BMW Berlin, Bank of America Chicago and TCS New York City Marathon.

Title sponsorship of the renamed Abbott World Marathon Majors begins in 2015.

Financial terms of the deal were not shared.

Abbott said it would support the global alliance with its new brand line – "Life. To the Fullest" – as part of marketing, communications and branding efforts around each of the races, which is intended to "demonstrate and bring to life its core mission of helping people unlock all that life has to offer through the power of health.

Beginning in 2015, Abbott said race activation at each event would include pre-race expo presence, Abbott employee engagement (such as dedicated on-course cheer zones) and event and on-course signage.

The unveiling of the alliance coincided with the running of the Bank of America Chicago Marathon on Sunday (Oct. 12). The Abbott Park, Ill.-based firm already is a sponsor of the competition, including title sponsor of the Abbott Health & Fitness Expo.

The last event for the 2014 WMM calendar year is the TCS New York Marathon, scheduled for Nov. 2.

The deal was unveiled in Chicago during a media event attended by Abbott executives and race directors from all six WMM events: (pictured, above, left to right) Tad Hayano/Tokyo, Tom Grilk/Boston, Nick Bitel/London, Abbott svp/CMO Paul Magill, Mark Milde/Berlin, Carey Pinkowski/Chicago and Mary Wittenberg/NY.)

"Abbott has always been about delivering the enabling power of health so that people — in all places, aspects and stages of life — can achieve more and live not just longer but better,"  Abbott's Magill said during the sponsorship announcement event. "Whether you're stepping out to walk or run your first mile or training to complete a marathon, good health is the starting point for accomplishing your best. This partnership is an important building block for us as we build our corporate identity around the world."

According to Pinkowski of the Bank of America Chicago Marathon, "As the global leader in elite and mass participation marathons, the World Marathon Majors shows how people — wherever they're from in the world — are capable of doing amazing things when they're at their healthiest. As a company that helps people around the globe achieve their goals through better health, Abbott is a natural fit as the first ever title sponsor of the World Marathon Majors."

At the conclusion of each two-year cycle, WMM offers a $1 million prize purse to be divided equally between the top male and female marathoners in the world. The WMM's eighth two-year series,began with the Tokyo Marathon on February 24, 2013 and will conclude at the TCS New York City Marathon in November.

In corresponding years in which they are run, WMM also acts as qualifying races for the IAAF World Championships and Olympic Marathons.

2015 schedule for the Abbott World Marathon Majors:

Tokyo Marathon Feb. 22

• Boston Marathon April 20

• Virgin Money London Marathon April 26

Berlin Marathon Sept. 27

• Bank of America Chicago Marathon  Oct. 11

• TCS New York Marathon Nov. 1

TCS Takes Lead Role For NYC Marathon

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