Top
NEWS REAL

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24.
 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Tony Hawk, best known as a pro skateboarder but also a multi-platform businessman and entrepreneur, is among a group launching hybrid brand consultancy and creative agency D/CAL, with offices in San Diego and Detroit. “D/CAL offers a full suite of brand consultancy and agency services, but branches outside of industry norms by involving strategic and creative minds from outside the agency world.”

• Major League Lacrosse has named Troika as the agency of record for its rebranding initiative. The process will include a revamping of the MLL logo, website, branding on all marketing and communications materials, as well as all league-branded apparel and merchandise. The project will be finished before the 2019 MLL season begins

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Stan Lee RIP 11-12-2018 See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May072009

MLB Could Take Endorsement Hit Due To Manny, A-Rod

By Barry Janoff

Executive Editor, NYSportsJournalism.com

Manny Ramirez FatHeadMay 7, 2009: The news that Manny Ramirez of the Los Angeles Dodgers has been suspended for 50 games for violating MLB's performance-enhancing drug testing program, coupled with the recent news linking Alex Rodriguez to banned substances, and added to the ongoing news associating Barry Bonds, Roger Clemens and others to such substances, has marketers rethinking endorsement deals using baseball players.

"A lot of companies have stayed away from [Ramirez] already because of his personality. This will make him a far reach for anyone looking for a baseball player for an endorsement," said Robert Tuchman, president and founder of TSE Sports and Entertainment, New York, and author of the new book, 100 Sporting Events You Must See Live. "Unfortunately MLB hasn’t hit bottom yet with all these new revelations. They need to clear this stuff up and move on past this era to come out of this. They will soon enough. They have a lot of young stars in the pipeline."

Ramirez, does not have far to fall in the world of marketing as he earns only about $4-5 million in endorsements. Ramirez has a deal with RecoveryX, an energy drink from Changing Times Vitamins, Scottsdale, AZ; and FatHead has a Ramirez product. But beyond a 2008 campaign in which he was among a group of ball players to do a Father's Day effort for Macy's, his presence among national marketers has been limited.

The Dodgers have to dismantle at least until Ramirez's scheduled return on July 3 their "Mannywood" section at Dodger Stadium, unveiled during the team's current record-setting home stand. Already taken down soon after his suspension was a section on the Dodgers' Web site for selling seats in Mannywood, located in Sections 51 an d 53, closest to where Ramirez plays left field, for which fans had been able to purchase two seats for $99 and receive a limited-edition "Mannywood" T-shirt. On May 5, the Dodgers, in celebration of Cinco de Mayo, even issued a limited edition "Yo estuve en Mannywood" ("I was in Mannywood") T-shirt to fans who purchased tickets in Mannywood. Harder to remove will be numerous billboards throughout Los Angles also supporting Mannywood. And M. Ramirez remains an option on the team's Web site among Dodgers being touted for nomination to the 2009 All-Star Game.

Ramirez was banned for what he called a medication that was prescribed to him by a doctor for a "personal health issue" and not steroids. But the image of a top-level, and very high profile player, being suspended by MLB for 50 games only adds to the public perception of baseball. According to recent column by Kurt Streeter of The Los Angeles Times (which broke the Ramirez suspension story), "L.A. loves Kobe [Bryant] because of his skill, swagger and cold-blooded-killer 'tude. But Ramirez - softer, goofier, wearing the befuddled look of a man who has just lost his keys while still an assassin with a bat - is already right up there with Kobe." Bryant was able to come back from sexual assault allegations in 2003 (a case that was settled out of court), which saw his endorsement earnings drop from $65 million to under $20 million, but which have since returned to about the $35 million level. Likewise, swimmer Michael Phelps took a serious endorsement hit after the release of a photo showing him holding a bong.

Ramierez, working with his agent, Scott Boras (who also handles A-Rod), was quick to admit responsibility, to apologize to the Los Angeles Dodgers and fans and to also distance himself from the "steroid" cloud hanging over some of the game's top players. "Unfortunately, the medication was banned under our drug policy,” Ramirez said in a statement. “Under the policy that mistake is now my responsibility. I have been advised not to say anything more for now. I do want to say one other thing: I’ve taken and passed about 15 drug tests over the past five seasons.”

If history holds true, Ramirez' popularity among fans and consumers - aka those people who voices directly influence how marketers act and react - will fall. After being association with illegal substances, both Rodriguez and Phelps saw significant drops in trust, appeal, endorsement, and aspiration awareness numbers in the Davie Brown Index, which tracks the ability of athletes and celebrities "to influence brand affinity and consumer purchase intent."  Back to Home Page