Top
NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
May072009

MLB Could Take Endorsement Hit Due To Manny, A-Rod

By Barry Janoff

Executive Editor, NYSportsJournalism.com

Manny Ramirez FatHeadMay 7, 2009: The news that Manny Ramirez of the Los Angeles Dodgers has been suspended for 50 games for violating MLB's performance-enhancing drug testing program, coupled with the recent news linking Alex Rodriguez to banned substances, and added to the ongoing news associating Barry Bonds, Roger Clemens and others to such substances, has marketers rethinking endorsement deals using baseball players.

"A lot of companies have stayed away from [Ramirez] already because of his personality. This will make him a far reach for anyone looking for a baseball player for an endorsement," said Robert Tuchman, president and founder of TSE Sports and Entertainment, New York, and author of the new book, 100 Sporting Events You Must See Live. "Unfortunately MLB hasn’t hit bottom yet with all these new revelations. They need to clear this stuff up and move on past this era to come out of this. They will soon enough. They have a lot of young stars in the pipeline."

Ramirez, does not have far to fall in the world of marketing as he earns only about $4-5 million in endorsements. Ramirez has a deal with RecoveryX, an energy drink from Changing Times Vitamins, Scottsdale, AZ; and FatHead has a Ramirez product. But beyond a 2008 campaign in which he was among a group of ball players to do a Father's Day effort for Macy's, his presence among national marketers has been limited.

The Dodgers have to dismantle at least until Ramirez's scheduled return on July 3 their "Mannywood" section at Dodger Stadium, unveiled during the team's current record-setting home stand. Already taken down soon after his suspension was a section on the Dodgers' Web site for selling seats in Mannywood, located in Sections 51 an d 53, closest to where Ramirez plays left field, for which fans had been able to purchase two seats for $99 and receive a limited-edition "Mannywood" T-shirt. On May 5, the Dodgers, in celebration of Cinco de Mayo, even issued a limited edition "Yo estuve en Mannywood" ("I was in Mannywood") T-shirt to fans who purchased tickets in Mannywood. Harder to remove will be numerous billboards throughout Los Angles also supporting Mannywood. And M. Ramirez remains an option on the team's Web site among Dodgers being touted for nomination to the 2009 All-Star Game.

Ramirez was banned for what he called a medication that was prescribed to him by a doctor for a "personal health issue" and not steroids. But the image of a top-level, and very high profile player, being suspended by MLB for 50 games only adds to the public perception of baseball. According to recent column by Kurt Streeter of The Los Angeles Times (which broke the Ramirez suspension story), "L.A. loves Kobe [Bryant] because of his skill, swagger and cold-blooded-killer 'tude. But Ramirez - softer, goofier, wearing the befuddled look of a man who has just lost his keys while still an assassin with a bat - is already right up there with Kobe." Bryant was able to come back from sexual assault allegations in 2003 (a case that was settled out of court), which saw his endorsement earnings drop from $65 million to under $20 million, but which have since returned to about the $35 million level. Likewise, swimmer Michael Phelps took a serious endorsement hit after the release of a photo showing him holding a bong.

Ramierez, working with his agent, Scott Boras (who also handles A-Rod), was quick to admit responsibility, to apologize to the Los Angeles Dodgers and fans and to also distance himself from the "steroid" cloud hanging over some of the game's top players. "Unfortunately, the medication was banned under our drug policy,” Ramirez said in a statement. “Under the policy that mistake is now my responsibility. I have been advised not to say anything more for now. I do want to say one other thing: I’ve taken and passed about 15 drug tests over the past five seasons.”

If history holds true, Ramirez' popularity among fans and consumers - aka those people who voices directly influence how marketers act and react - will fall. After being association with illegal substances, both Rodriguez and Phelps saw significant drops in trust, appeal, endorsement, and aspiration awareness numbers in the Davie Brown Index, which tracks the ability of athletes and celebrities "to influence brand affinity and consumer purchase intent."  Back to Home Page