By Barry Janoff
March 20, 2017: Majestic Athletic is again flying the flag of its on-going campaign, "My Team My Colors," which has seen several iterations over the past couple of years.
What makes this campaign different is that it is the first since MLB, which has been aligned with Majestic since 1982, decided last year to switch uniform providers to Under Armour when the current deal with Majestic, signed in 2015, expires after the 2019 season.
Although the pact between MLB and Under Armour is for ten years, some industry analysts have speculated that the Baltimore-based sports apparel company might acquire Majestic from parent company VF Corp.
Majestic has been MLB’s official uniform supplier since 2005.
For now, Majestic is entering the 2017 MLB campaign with flying colors via a multi-platform effort that allows its 30 player ambassadors — including a representative from each MLB team —to literally paint the town.
According to Majectic, among those in the effort are Nolan Arenado (Colorado Rockies), Miguel Cabrera (Detroit Tigers), Francisco Lindor (Cleveland Indians), Joc Pederson (Los Angeles Dodgers), Kevin Pillar (Toronto Blue Jays), Gary Sanchez (New York Yankees), Kyle Schwarber (Chicago Cubs), Giancarlo Stanton (Miami Marlins) and Noah Syndergaard (New York Mets).
The premise of this year’s "My Team My Colors” finds the players creating artwork of the cities in which they play using brushes, canvas, and paint-covered baseballs and bats.
The campaign will debut during MLB's Opening Week across multimedia platforms including MLB.com, MLB Network, MLB venues and with Majestic retailer partners.
Among the images taken during a photo shot, Syndergaard is seen pitching a baseball covered in Mets blue at a canvas of New York City, Stanton is getting his arm painted red and Pillar is swinging blue paint at a canvas depicting the Toronto skyline.
"We are fortunate to have a group of top MLB player ambassadors that wear cutting edge, on-field product providing a broad color pallet," David Goerke, vp-marketing for Majestic, said in a statement. "We wanted to tell a dynamic story in an unexpected way with great energy and passion.
"This campaign will expand our social ecosystem because it's just so vibrant and fun. The players were covered in paint and they loved it!" said Goerke.
According to Evan Kaplan, director licensing and business development for the MLB Players Assn., "Our guys respond positively to creative storytelling through music, art and fashion. I attended the Majestic shoots in Los Angeles and there was literally paint flying off the bats and balls. The players were very engaged, enjoyed the creative process, and it's reflected in the finished product."
When the MLB-Under Armour deal was unveiled this past December, Greensboro, N.C. based VF Corp. said it was in "ongoing, productive talks with Major League Baseball with a collective goal to ensure that VF’s Easton, Pa., facility continues to produce on-field uniforms for MLB for a very long time."
VF said that its Easton facility, which employs about 600 workers, currently produces all on-field uniforms for MLB under the Majestic brand.
Majestic Athletic designs, markets and manufactures performance athletic apparel, team uniforms, outerwear and licensed athletic wear. The brand is the official on-field uniform of MLB and is also licensed by the MLBPA, NFL, NBA and NHL.
Under Armour Plays The Field With New MLB Deal
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