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NEWS REAL

• State Farm has signed a deal to become the exclusive official insurer of the Big3-on-3 basketball league, including branding throughout Big3 arenas in all 18 cities this summer on basket stanchion pads, center court jumbotrons and courtside LED signage. The company will also present Big3 games played at State Farm Arena in Atlanta on July 7.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• CBS Sports Digital has unveiled MVP Sports Marketing, an “initiative that will help brands build strong and sustainable engagement in local sports communities around the country.” An in-house team will "leverage CBS Sports Digital’s deep community connections through its nationwide coverage of high school and college sports and partner with brands to “develop unique multi-faceted sponsorships that build brand equity, deepen consumer relationships and drive revenue.”

• BBVA Compass Stadium, home to the MLS Houston Dynamo, has been renamed BBVA Stadium as part of financial company BBVA Group's overall rebranding process.

• The LPGA said it would “implement a comprehensive integrity program, in partnership with Genius Sports, to deliver sports-betting related monitoring, education and structures for the management of investigations.”

“Sports betting is certainly coming and we’ll have to get our hands around it," LPGA commissioner Mike Whan said via the organization. “Sports betting may bring another wave of worldwide sports fans to the LPGA, but it will require us to be protected and supported by experts like Genius."

• Cody Bellinger of the Los Angeles Dodgers and Milwaukee Brewers outfielder Christian Yelich have each topped one million votes in the first National League results released by MLB for the 2019 All-Star Game in the All-Star Game Ballot presented by Google. Full story here.

• With the 2019 MLB All-Star Game presented by MasterCard just four weeks off, the league has unveiled the first fan ballot results presented by Google for the AL — and the numbers are very good for Gary Sanchez, Mike Trout and George Springer. Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 7-9
1. The Secret Life of Pets 2 $47.1M
2. Dark Phoenix $33M
3. Aladdin $24.5M
4. Godzilla $15.4M
5. Rocketman $14M
6. Ma $7.8M
7. John Wick 3 $7.4M
8. Avengers: Endgame $4.8M
9. Pokémon Detective Pikachu $3M
10. Booksmart $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Toy Story 4 Alaska Airlines See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in Association of Surfing Professionals (1)

Tuesday
Apr092013

Marketing Vet Michael Lynch Now On Board As CMO For Surfing Professionals

By Barry Janoff

April 7, 2013: Michael Lynch, who spent nearly two decades trying to get people to use their cards, will now try to get people to use their boards.

Lynch, who for 17 years headed Visa’s global sponsorship marketing/management strategy, has been named CMO and chief revenue officer for the Association of Surfing Professionals International.

The move comes on the heals of former NFL marketing executive Paul Speaker being appointed CEO and veteran surfer Kieren Perrow being named interim commissioner for ASP.

According to ASP, Speaker and Lynch will work together "to build surfing’s new global sports league."

ASP said that 2013 "is a transitional year" and that leadership would use this season "to focus on data-gathering, analysis and preparation as they build toward the 2014 ASP World Championship Tour launch."  ASP, which was formed in 1976, is based in Australia and has its U.S. headquarters in Huntington Beach, Calif.

“Michael is a highly respected global marketer, a top influencer in the sports industry and a leader in building brands,” Speaker said in a statement. “His extensive experience and expertise identifying and activating sponsorships with the most recognizable sports properties in the world make him the ideal candidate for the position and an invaluable asset to ASP.  He will play a vital role with ASP as we continue to build our infrastructure and grow the organization to better benefit our surfers, sponsors and fans.”

Lynch will be responsible for "helping the organization optimize its growth potential worldwide and specifically manage all ASP marketing, communications and sponsorship activities for professional surfing’s governing body," per ASP.

“The excitement, passion, energy and entrepreneurial spirit of building a new centralized global sports league with Paul was too much for me to pass up."

Lynch, who has more than 25 years of experience in the sports industry, played a strategic role with Visa in the global marketing strategy and execution in such activations as the Olympic and Paralympic Games, FIFA World Cup and NFL. He left Visa in 2012.

“The excitement, passion, energy and entrepreneurial spirit of building a new centralized global sports league with Paul was too much for me to pass up," Lynch said in a statement. "The ASP’s potential is inspiring and I’m looking forward to working with all those associated with ASP as we deliver the very best world-class experience for the fans, surfers and sponsors.”

The ASP World Championship Tour runs now through Dec. 13, with stops that include Australia, Brazil, Fiji, France, Portugal and Hawaii.

Top men's surfers include Kelly Slater, Mick Fanning, Taj Burrow, Adriano de Souza, Joel Parkinson, Nat Young, Jordy Smith, Michel Bourez and Julian Wilson.

Top women's surfers include Carissa Moore, Tyler Wright, Courtney Conlogue, Sally Fitzgibbons, Stephanie Gilmore, Lakey Peterson and Coco Ho.

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