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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Apr092015

Lucas Oil Stadium Scores More Than $15M In Media Value From Final Four Fracas 

By Barry Janoff

April 8, 2015: The trophies have been handed out, the players and coaches have gone home, and the city of Indianapolis has returned to its pre-days of madness.

But Lucas Oil continues to reap the rewards of having the naming rights to the host stadium that played host to the 2015 NCAA Men's Div. I Basketball Final Four on April 4 and the Championship Game on April 6.

Lucas Oil earned an estimated $15.8 million in media exposure for the three games, based on TV exposure for the stadium signage, graphics, on-air mentions and other related publicity, according to research and analysis company Front Row Marketing, a division of Comcast-Spectator.

That is more than double the estimated $6 million that Lucas Oil, which is based in California but operated under the auspices of company founder and Indiana-native Forrest Lucas, is paying for naming rights.

It did not take into account national stories regarding Indiana's controversial "religious freedom" bill that may have included mentions of Lucas Oil Stadium.

The $15.8 million in media exposure total is based on the estimated cost for a 30-second spot for the title game on CBS between Duke and Wisconsin, which topped last year's record of $1.5 million; and 30-second spots on Turner Sports' TBS, TNT and truTV, which aired the two semi-final games — Duke vs. Michigan State and Kentucky vs. Wisconsin — which topped out at about $700,000, according to industry analysts.

Wisconsin's 71-64 win over previously undefeated Kentucky drew the most TV viewers for an NCAA men’s basketball tournament semifinal game in 19 years, averaging 22.6 million viewers across TBS, TNT and truTV, according to Turner Sports and CBS.

The figure was up some 39% from the 2014 semi-final game between Kentucky and Wisconsin.

Duke's title game win over Wisconsin was the highest-rated NCAA men's hoops national championship telecast since 1997, according to CBS and Turner Sports.

Although significant, the $15.8 million in media exposure for Lucas Oil Stadium was below the $17 million Front Row Marketing said that AT&T earned from hosting the 2014 Final Four in AT&T Stadium  in Arlington, Texas.

It also was below the 33.8 million in branded media value Lucas Oil garnered for hosting Super Bowl XLVI in 2012, which aired 0n NBC.

The value of media exposure for NCAA corporate partners in 2014 set a record, reaching $112.8 million from such elements as in-arena signage, on-air graphics and verbal mentions and fan and experiential activations, according to research and marketing firm Kantar Media, New York.

Capital One led here with $29 million in media exposure, followed by AT&T ($23 million), GM's Buick ($8.2 million), Coke ($7.4 million) and Enterprise ($6.1 million).

Lucas Oil paid $121.5 million for a 20-year naming-rights deal for stadium, which opened in 2008 as the home for the Indianapolis Colts.

It will host the Women's Div. I Final Four in 2016, the Men's Final Four in 2021. Lucas Oil Field is the site of the annual NFL Scouting Combine and plans to be in the rotation for consideration for upcoming Super Bowls.

The Men's Final Four in 2016 will take place in Houston's NRG Stadium (April 2 and April 4), followed by Phoenix (2017), San Antonio (2018), Minneapolis (2019) and Atlanta (2020).

PHOTOS COURTESY LUCAS OIL STADIUM

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