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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
May032011

LPGA Now Flying With Frontier Airlines, ECCO Signs LPGA Rookie BelĂ©n Mozo

May 2, 2011: Frontier Airlines has signed its first national deal with a sports franchise, a multi-year alliance with the LPGA.

Financial terms were not disclosed.

As the "official airline of the LPGA," Frontier will receive branding at LPGA Tournaments and on LPGA.com and will provide discounted travel to LPGA constituents. The carrier will support with marketing and signage online at  FrontierAirlines.com and via social media, on-board and at airports.

LPGA recently added RR Donnelley and CME Group to its roster of national sponsors, which also includes Anheuser-Busch (Michelob Ultra), Prudential, Rolex and Smuckers.

In 2008, during a bankruptcy period, Denver-based Frontier ended its alliances with four Denver sports teams: the NHL's Colorado Avalanche, the NBA's Denver Nuggets, the Colorado Crush arena football team and the Colorado Mammoth lacrosse team.

However, the carrier has been an official partner of the Colorado Rockies since 2003; and in Milwaukee has naming rights to Frontier Airlines Center, a convention and entertainment destination, as well as deals with the MLB Milwaukee Brewers and NBA Bucks.

In addition, Frontier Airlines late last year signed three-year deals to become the official airlines of the Colorado State, University of Colorado and University of Wyoming athletic departments.

"No matter how you phrase it, we are both focused on providing unique and positive experiences for our consumers and partners."

"Frontier Airlines uses the tagline 'A whole different animal,' which represents the commitment to do the little things that make a big difference to customers," Jon Podany, LPGA CMO, said in a statement. "At the LPGA, we have a similar campaign called 'See Why It's Different Out Here.' No matter how you phrase it, we are both focused on providing unique and positive experiences for our consumers and partners."

According to Ian Arthur, vp-marketing and branding for Frontier Airlines, "The LPGA has an excellent reputation built on positive fan experiences and a real commitment to giving back to its community. This partnership is a tremendous opportunity for Frontier to secure significant visibility with an audience that clearly appreciates the similar commitments these two organizations have to providing a better and different guest experience."  

Belen MozoIn related LPGA endorsement news, Danish footwear brand ECCO has signed LPGA Tour rookie Belén Mozo to a marketing deal. ECCO said that Mozo would wear the company logo on her headwear while competing in the new Golf Street and BIOM Golf models.

Other pro golf ECCO endorsers include LPGA players Gerina Piller and Jennifer Johnson, and on the men's side Fred Couples, Graeme McDowell, Thomas Bjorn, Aaron Baddeley, Stuart Appleby and Thongchai Jaidee.

The native of Spain, who was a four-time All-American at the University of Southern California and a top player on the school’s 2008 NCAA National Champion squad.  also has deals with the Greg Norman Collection and PRO SPAIN TEAM.

Mozo turned professional at the 2010 U.S. Women’s Open.

“Belén has already captured the world’s attention with her game, beauty and personality,” Jesper Thuen, marketing manager for ECCO Golf, said in a statement. “She’s the ideal addition to our team and pairs perfectly with our other young players competing on the LPGA Tour.”

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