Top
NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Barilla: Roger Federer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
May032011

LPGA Now Flying With Frontier Airlines, ECCO Signs LPGA Rookie BelĂ©n Mozo

May 2, 2011: Frontier Airlines has signed its first national deal with a sports franchise, a multi-year alliance with the LPGA.

Financial terms were not disclosed.

As the "official airline of the LPGA," Frontier will receive branding at LPGA Tournaments and on LPGA.com and will provide discounted travel to LPGA constituents. The carrier will support with marketing and signage online at  FrontierAirlines.com and via social media, on-board and at airports.

LPGA recently added RR Donnelley and CME Group to its roster of national sponsors, which also includes Anheuser-Busch (Michelob Ultra), Prudential, Rolex and Smuckers.

In 2008, during a bankruptcy period, Denver-based Frontier ended its alliances with four Denver sports teams: the NHL's Colorado Avalanche, the NBA's Denver Nuggets, the Colorado Crush arena football team and the Colorado Mammoth lacrosse team.

However, the carrier has been an official partner of the Colorado Rockies since 2003; and in Milwaukee has naming rights to Frontier Airlines Center, a convention and entertainment destination, as well as deals with the MLB Milwaukee Brewers and NBA Bucks.

In addition, Frontier Airlines late last year signed three-year deals to become the official airlines of the Colorado State, University of Colorado and University of Wyoming athletic departments.

"No matter how you phrase it, we are both focused on providing unique and positive experiences for our consumers and partners."

"Frontier Airlines uses the tagline 'A whole different animal,' which represents the commitment to do the little things that make a big difference to customers," Jon Podany, LPGA CMO, said in a statement. "At the LPGA, we have a similar campaign called 'See Why It's Different Out Here.' No matter how you phrase it, we are both focused on providing unique and positive experiences for our consumers and partners."

According to Ian Arthur, vp-marketing and branding for Frontier Airlines, "The LPGA has an excellent reputation built on positive fan experiences and a real commitment to giving back to its community. This partnership is a tremendous opportunity for Frontier to secure significant visibility with an audience that clearly appreciates the similar commitments these two organizations have to providing a better and different guest experience."  

Belen MozoIn related LPGA endorsement news, Danish footwear brand ECCO has signed LPGA Tour rookie Belén Mozo to a marketing deal. ECCO said that Mozo would wear the company logo on her headwear while competing in the new Golf Street and BIOM Golf models.

Other pro golf ECCO endorsers include LPGA players Gerina Piller and Jennifer Johnson, and on the men's side Fred Couples, Graeme McDowell, Thomas Bjorn, Aaron Baddeley, Stuart Appleby and Thongchai Jaidee.

The native of Spain, who was a four-time All-American at the University of Southern California and a top player on the school’s 2008 NCAA National Champion squad.  also has deals with the Greg Norman Collection and PRO SPAIN TEAM.

Mozo turned professional at the 2010 U.S. Women’s Open.

“Belén has already captured the world’s attention with her game, beauty and personality,” Jesper Thuen, marketing manager for ECCO Golf, said in a statement. “She’s the ideal addition to our team and pairs perfectly with our other young players competing on the LPGA Tour.”

Back to Golf

Back to Home Page