Top
NEWS REAL

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in sports marketing (1)

Saturday
Jan282017

LPGA Showcases Youth, Diversity In New ‘Tour Like No Other’ Global Campaign

By Barry Janoff

January 27, 2017: The Ladies Professional Golf Assn. wants people to know that it is "A Global Tour Like No Other," a mantra that will resonate in marketing, during events and via multi-platform activation throughout the 2017 season.

"Two clear themes have emerged on the LPGA: global and youth," Jon Podany, LPGA chief commercial officer, said in a statement. "The global reach of the LPGA can be seen in everything from our players, fan base, sponsors, partners, tournament locations, and what these players are accomplishing in their teens is truly amazing."

The 2017 season includes players from 33 countries. Last season saw 18 winners from 12 different countries.

The average age of LPGA tournament winners in 2016 was 22.3, and seven of the top 10 players in the current Rolex Rankings are under the age of 24, according to LPGA.

The push comes as the LPGA is seeking to boost its brand and presence worldwide.

The 2017 schedule includes four new tournaments to a total of 35 (13 outside of North America) and an increase of $4.35 million in total official prize money to a record $67.35 million, according to the LPGA.

Among the top-ranked LPGA golfers, Ariya Jutanugarn and Lydia Ko earned more than $2.4 million in 2016, Brooke Henderson more than $1.7 million; and In Gee Chun, Sei Young Kim, Shanshan Feng and Anna Nordqvist topped $1.4 million in earnings.

Last year, the LPGA and PGA Tour formed a long-term, “strategic alliance to further promote the growth of golf." Golf also got a global boost when it was part of the Summer Olympics for the first time since 1904. (Gold went to Inbee Park of South Korea, Silver to Lydia Ko from New Zeland, Bronze to Chinas’s Shanshan Feng.)

Worldwide sponsorship spend on golf topped a record $1.8 billion in 2016, up 5.1% from the $1.7 billion spent in 2015 and up some $500 million from 2010, according to research firm IEG, Chicago.

The campaign will air on LPGA’s international television partners, including CBS, NBC, ESPN, TNT and Golf Channel, on LPGA.com and via the LPGA’s social media platforms, including YouTube, Twitter and Facebook.

Lead agency is Divot Group, Austin.

The campaign features two 30-second spots that stress the diversity and youth theme.

"How Do You Describe A Champion Golfer" has the golfers describing themselves: "5’8” 6’ 5’2”. Soft-spoken. Outspoken. Multiple languages spoken. Vegetarian. Pescetarian. Steak-loving carnivore. Yoga fan. Weight lifting. Trophy lifting."

"Young" focuses on Ko, who turns 20 in April (and to date has earned more than $7.3 million in career winnings),19-year-old  Henderson and Jutanugarn, who just turned 21. "We’ve walked these fairways for years. Met fans from every corner of the world. Won some big tournaments. Competed at the Olympics. Won a few majors.We’re not kids anymore  . . . But we refuse to let age slow us down. We’re staring 20 right in the face."

So-called veteran players are also in the spotlight.

Callaway Golf just signed Michelle Wie to be a company staff pro (she preciously used Nike but the company no longer produces golf clubs, balls or bags). Her deal includes marketing and using Callaway clubs and ball, and an Odyssey putter on the LPGA Tour. Wie, 27, became the youngest female player to compete in a PGA Tour event when she was 14, and turned pro when she was 16.

"The global reach of the LPGA can be seen in everything from our players, fan base, sponsors, partners, tournament locations."

Daytona beach, Fla.-headquartered LPGA national marketing partners include ANNA Airways, Arpin Van Lines, Kia, Leaders Cosmetics, National Car Rental, Northeastern University, Prudential, Rolex, Smucker and Tiffany.

"We wanted to showcase these aspirational aspects of our Tour and give fans an opportunity to see our players in a different light beyond swinging a golf club," said Podany. "Which hopefully will encourage women and inspire girls around the world to play golf and experience the LPGA."

PGA Tour, LPGA Become A Media-Marketing Twosome

Back to Home Page