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Bahamas Red Cross donation site. #HelpUsHelp

• Michael Jordan has sold minority stake ownerships in the NBA’s Charlotte Hornets to two investment brokers but will remain majority owner for the team: Gabe Plotkin, founder and chief investment officer for Melvin Capital, and Daniel Sundheim, founder and chief investment officer for D1 Capital, have joined the Hornets as partners, pending NBA approval. Financial terms were not disclosed.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver .

On both nights, Superstars from Raw and SmackDown will appear along with personalities from Fox and NBCUniversal programming who will announce select picks from each brand.

The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• Ricky Rubio was named Tissot MVP of the FIBA World Cup after leading Spain to the 2019 championship.

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Jan282017

LPGA Showcases Youth, Diversity In New ‘Tour Like No Other’ Global Campaign

By Barry Janoff

January 27, 2017: The Ladies Professional Golf Assn. wants people to know that it is "A Global Tour Like No Other," a mantra that will resonate in marketing, during events and via multi-platform activation throughout the 2017 season.

"Two clear themes have emerged on the LPGA: global and youth," Jon Podany, LPGA chief commercial officer, said in a statement. "The global reach of the LPGA can be seen in everything from our players, fan base, sponsors, partners, tournament locations, and what these players are accomplishing in their teens is truly amazing."

The 2017 season includes players from 33 countries. Last season saw 18 winners from 12 different countries.

The average age of LPGA tournament winners in 2016 was 22.3, and seven of the top 10 players in the current Rolex Rankings are under the age of 24, according to LPGA.

The push comes as the LPGA is seeking to boost its brand and presence worldwide.

The 2017 schedule includes four new tournaments to a total of 35 (13 outside of North America) and an increase of $4.35 million in total official prize money to a record $67.35 million, according to the LPGA.

Among the top-ranked LPGA golfers, Ariya Jutanugarn and Lydia Ko earned more than $2.4 million in 2016, Brooke Henderson more than $1.7 million; and In Gee Chun, Sei Young Kim, Shanshan Feng and Anna Nordqvist topped $1.4 million in earnings.

Last year, the LPGA and PGA Tour formed a long-term, “strategic alliance to further promote the growth of golf." Golf also got a global boost when it was part of the Summer Olympics for the first time since 1904. (Gold went to Inbee Park of South Korea, Silver to Lydia Ko from New Zeland, Bronze to Chinas’s Shanshan Feng.)

Worldwide sponsorship spend on golf topped a record $1.8 billion in 2016, up 5.1% from the $1.7 billion spent in 2015 and up some $500 million from 2010, according to research firm IEG, Chicago.

The campaign will air on LPGA’s international television partners, including CBS, NBC, ESPN, TNT and Golf Channel, on LPGA.com and via the LPGA’s social media platforms, including YouTube, Twitter and Facebook.

Lead agency is Divot Group, Austin.

The campaign features two 30-second spots that stress the diversity and youth theme.

"How Do You Describe A Champion Golfer" has the golfers describing themselves: "5’8” 6’ 5’2”. Soft-spoken. Outspoken. Multiple languages spoken. Vegetarian. Pescetarian. Steak-loving carnivore. Yoga fan. Weight lifting. Trophy lifting."

"Young" focuses on Ko, who turns 20 in April (and to date has earned more than $7.3 million in career winnings),19-year-old  Henderson and Jutanugarn, who just turned 21. "We’ve walked these fairways for years. Met fans from every corner of the world. Won some big tournaments. Competed at the Olympics. Won a few majors.We’re not kids anymore  . . . But we refuse to let age slow us down. We’re staring 20 right in the face."

So-called veteran players are also in the spotlight.

Callaway Golf just signed Michelle Wie to be a company staff pro (she preciously used Nike but the company no longer produces golf clubs, balls or bags). Her deal includes marketing and using Callaway clubs and ball, and an Odyssey putter on the LPGA Tour. Wie, 27, became the youngest female player to compete in a PGA Tour event when she was 14, and turned pro when she was 16.

"The global reach of the LPGA can be seen in everything from our players, fan base, sponsors, partners, tournament locations."

Daytona beach, Fla.-headquartered LPGA national marketing partners include ANNA Airways, Arpin Van Lines, Kia, Leaders Cosmetics, National Car Rental, Northeastern University, Prudential, Rolex, Smucker and Tiffany.

"We wanted to showcase these aspirational aspects of our Tour and give fans an opportunity to see our players in a different light beyond swinging a golf club," said Podany. "Which hopefully will encourage women and inspire girls around the world to play golf and experience the LPGA."

PGA Tour, LPGA Become A Media-Marketing Twosome

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