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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Jan282017

LPGA Showcases Youth, Diversity In New ‘Tour Like No Other’ Global Campaign

By Barry Janoff

January 27, 2017: The Ladies Professional Golf Assn. wants people to know that it is "A Global Tour Like No Other," a mantra that will resonate in marketing, during events and via multi-platform activation throughout the 2017 season.

"Two clear themes have emerged on the LPGA: global and youth," Jon Podany, LPGA chief commercial officer, said in a statement. "The global reach of the LPGA can be seen in everything from our players, fan base, sponsors, partners, tournament locations, and what these players are accomplishing in their teens is truly amazing."

The 2017 season includes players from 33 countries. Last season saw 18 winners from 12 different countries.

The average age of LPGA tournament winners in 2016 was 22.3, and seven of the top 10 players in the current Rolex Rankings are under the age of 24, according to LPGA.

The push comes as the LPGA is seeking to boost its brand and presence worldwide.

The 2017 schedule includes four new tournaments to a total of 35 (13 outside of North America) and an increase of $4.35 million in total official prize money to a record $67.35 million, according to the LPGA.

Among the top-ranked LPGA golfers, Ariya Jutanugarn and Lydia Ko earned more than $2.4 million in 2016, Brooke Henderson more than $1.7 million; and In Gee Chun, Sei Young Kim, Shanshan Feng and Anna Nordqvist topped $1.4 million in earnings.

Last year, the LPGA and PGA Tour formed a long-term, “strategic alliance to further promote the growth of golf." Golf also got a global boost when it was part of the Summer Olympics for the first time since 1904. (Gold went to Inbee Park of South Korea, Silver to Lydia Ko from New Zeland, Bronze to Chinas’s Shanshan Feng.)

Worldwide sponsorship spend on golf topped a record $1.8 billion in 2016, up 5.1% from the $1.7 billion spent in 2015 and up some $500 million from 2010, according to research firm IEG, Chicago.

The campaign will air on LPGA’s international television partners, including CBS, NBC, ESPN, TNT and Golf Channel, on LPGA.com and via the LPGA’s social media platforms, including YouTube, Twitter and Facebook.

Lead agency is Divot Group, Austin.

The campaign features two 30-second spots that stress the diversity and youth theme.

"How Do You Describe A Champion Golfer" has the golfers describing themselves: "5’8” 6’ 5’2”. Soft-spoken. Outspoken. Multiple languages spoken. Vegetarian. Pescetarian. Steak-loving carnivore. Yoga fan. Weight lifting. Trophy lifting."

"Young" focuses on Ko, who turns 20 in April (and to date has earned more than $7.3 million in career winnings),19-year-old  Henderson and Jutanugarn, who just turned 21. "We’ve walked these fairways for years. Met fans from every corner of the world. Won some big tournaments. Competed at the Olympics. Won a few majors.We’re not kids anymore  . . . But we refuse to let age slow us down. We’re staring 20 right in the face."

So-called veteran players are also in the spotlight.

Callaway Golf just signed Michelle Wie to be a company staff pro (she preciously used Nike but the company no longer produces golf clubs, balls or bags). Her deal includes marketing and using Callaway clubs and ball, and an Odyssey putter on the LPGA Tour. Wie, 27, became the youngest female player to compete in a PGA Tour event when she was 14, and turned pro when she was 16.

"The global reach of the LPGA can be seen in everything from our players, fan base, sponsors, partners, tournament locations."

Daytona beach, Fla.-headquartered LPGA national marketing partners include ANNA Airways, Arpin Van Lines, Kia, Leaders Cosmetics, National Car Rental, Northeastern University, Prudential, Rolex, Smucker and Tiffany.

"We wanted to showcase these aspirational aspects of our Tour and give fans an opportunity to see our players in a different light beyond swinging a golf club," said Podany. "Which hopefully will encourage women and inspire girls around the world to play golf and experience the LPGA."

PGA Tour, LPGA Become A Media-Marketing Twosome

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