Top
NEWS REAL

POLL POSITION

Nominees For 2018 Pepsi NFL Rookie of the Year

Winner to be selected by fan votes now thru Jan. 21 (3 PM ET).\

The 2018 Pepsi NFL Rookie of the Year award will be recognized in Atlanta during Super Bowl LIII activities.

• Saquon Barkley RB New York Giants
• Nick Chubb RB Cleveland Browns
• Darius Leonard LB Indianapolis Colts
• Phillip Lindsay RB Denver Broncos
• Baker Mayfield QB Cleveland Browns

Finalists For 2018 NFL FedEx Air (QB) and Ground (RB) Players of the Year

2018 FedEx Air NFL Player of the Year

• Patrick Mahomes Kansas City Chiefs
• Drew Brees New Orleans Saints
• Philip Rivers (Los Angeles Chargers

2018 FedEx Ground NFL Player of the Year

• Todd Gurley Los Angeles Rams
• Ezekiel Elliott Dallas Cowboys
• Saquon Barkley New York Giants

Now thru Jan. 31 (3 PM ET). people can vote for each category here on via Twitter @NFL

KEEPING SCORE

NFL Head Coach Signings For 2019 (To Date)
• Arizona Cardinals Kliff Kingsbury
• Cincinnati Bengals TBD (former coach Marvin Lewis)
• Cleveland Browns Freddie Kitchens
• Denver Broncos Vic Fangio
• Green Bay Packers Matt LeFleur
• Miami Dolphins TBD (former coach Adam Gase)
• New York Jets Adam Gase
• Tampa Bay Buccaneers Bruce Arians

BUY SELL

Weekend Box Office Jan. 11-13
1. The Upside $19.6M
2. Aquaman $17.3M
3. A Dog’s Way Home $11.3M
4. Spider-Man: Into the Spider-Verse $9M
5. Escape Room $8.9M
6. Mary Poppins Returns $7.2M
7. Bumblebee $6.8M
8. On the Basis of Sex $6.2M
9. The Mule $5.5M
10. Vice $3.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Mountain Dew: 'Let's Dew' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun142017

For Foot Locker, Lonzo Ball Takes Humorous, But Real, Swipe At Dad LaVar

By Barry Janoff

June 14, 2017: Father’s Day is June 18, and the NBA Draft is scheduled for June 22, national sports retailer Foot Locker is celebrating both with a group of young players expected to be among the top incoming NBA rookies.

The premise: No player makes it to Draft night on his own. For Father’s Day, we asked a few of this year’s top prospects to reflect on everything their Dads have done to support them on their journey.

De’Aaron Fox, Jayson Tatum and Jonathan Isaac recall fond memories with their respective dads — "One-on-one games in the driveway that he let me win . . . Never missing a game . . . Waking up early to drive to tournaments . . . Fishing . . . "

But when Lonzo Ball gets his turn in "Father’s Day," the humorous spot takes an unexpected turn.

"There’s that day when your dad berates your high school coach in front of the entire crowd for not giving you enough touches,” Ball says of his father, LaVar, who has earned a reputation for being outspoken and brazen when it comes to gloating in public about the talent of son LaVar and his future in the NBA.

"Shouting back and forth on (ESPN’s) First Take with Stephen A. Smith about how you’re already better than the reigning MVP," Ball continues.

The spot, part of Foot Locker's "Approved" platform, breaks today and will air nationally on ESPN during the live broadcast of the 2017 NBA Draft on June 22.

Support includes Internet, social media and POP.

Lead agency is BBDO.

"Foot Locker has heritage in basketball culture and the NBA Draft. We are proud to have made a tradition of working with top athletes to have fun with some of the biggest sports moments and trending news," Stacy Cunningham, vp-brand marketing and services for Foot Locker North America, said in a statement.

"It's exciting to work with these talented young players during this momentous time in their careers, and honor the important father-son relationship around Father's Day."

Ball is expected to be among the top picks on June 22, with hoops analysts predicting he would be drafted No. 2 overall by the Los Angeles Lakers.

LaVar Ball has indicated that son Lonzo would not do any pre-draft workouts for any team except the Lakers.

The 19-year-old Lonzo, whose family lives in the Los Angeles area, played his rookie college season at UCLA before declaring himself eligible for the NBA Draft.

His father recently released a signature line of basketball shoes for Lonzo, which retail for $495, under LaVar’s Big Baller Brand. That was after Nike, adidas and Under Armour rejected his $1 billion offer to sign Lonzo to a shoe deal.

In the spot, LaVar remembers more about his dad.

"The moment when you’re dad sits you down and tells you where you’re going to college . . . When he copy-writes your name to make it part of a family lifestyle brand . . . All those interviews from the stands . . .  Public spats with all-time greats . . .  Sound bites with national media . . . Telling 29 out of 30 teams not to bother drafting you . . . "

"Shouting back and fourth on (ESPN’s) First Take with Stephen A. Smith about how you’re already better than the reigning MVP."

in the spot, Fox, Isaac and Tatum are each wearing gear from Foot Locker's top brands, including items from Nike, Jordan and adidas.

Ball is seen in a T-shirt with text, "Born in Springfield, Raised in LA" from new lifestyle brand RAISED, which will be available in select Foot Locker stores and online later this summer.

According to LaVar, "The NBA Draft is a milestone I've been working toward for a long time and it's exciting to celebrate it with a Foot Locker commercial. I loved last year's spot with Ben Simmons and D'Angelo Russell and I love how they give us players the opportunity to make light out of things.

"It's been a big year for my family, and I know we're just getting started. My dad and I both love the humor of the spot and I'm glad I got to have a little fun around the topic before going to the league,” said Ball.

Back to Home Page