June 1, 2009: Organizers of the 2012 London Olympics said that Holiday Inn and Holiday Inn Express would become the official hotel services provider of the next Summer Games. The brands, divisions of U.K.-based InterContinental Hotels Group, come in as a "Tier Three" partner, which analysts said values the deal at about $16 million, although part of that would be in goods and services. Holiday Inn will support with multi-media marketing in which it is allowed to use the official London 2012 logo. Holiday Inn joins a prestigious group of companies for the Summer Games in three years including worldwide partners of the International Olympic Committee Coca-Cola, GE, Visa, Panasonic, McDonald's, Samsung, Omega, Atos Origin and Acer. Official partners of the London Games include adidas, BP, British Airways, Nortel and Lloyds. According to the London 2012 committee, Holiday Inn will assist in the "planning and operation of the Olympic Village and provide accommodation and meeting rooms" for the organizing committee and its partners. "The global expertise of Holiday Inn in welcoming visitors and meeting customer needs will be vital between now and 2012," Lord Sebastian Coe, chairman of London 2012, said in a statement. "Providing a smooth customer experience for athletes, spectators and dignitaries throughout their time at the Games can be a key challenge for any Organizing Committee. For us to have Holiday Inn join our family provides us with another great pool of knowledge and skills to ensure that all of those attending the Games, whether from within the UK or from abroad, as competitors or spectators, will have an enjoyable and memorable experience." Back to Home Page
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