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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan062011

Legendary Coach Vince Lombardi 'Returns' To Motivate Teams To Super Bowl Glory

Actor Dan Lauria as Vince Lombardi in a series of commericals motivating NFL players and teams seeking the Vince Lombardi Trophy at Super Bowl XLV.January 6, 2011: Vince Lombardi, the legendary coach who led the Green Bay Packers to five NFL championships, including wins in the first two Super Bowls, and for whom the Super Bowl championship trophy is named, is returning to motivate the 12 NFL teams in the playoffs en route to Super Bowl XLV.

Actually, it is not Lombardi himself who will be doing the motivating, as he passed away in 1970, but actor Dan Lauria, who plays the iconic coach in the Broadway show, Lombardi.

Lauria will be featured in a series of spots for NFL Network, "Victory Is Waiting For You," in which he channels the passion, philosophy and determination of Lombari, as he does in the show. Lauria, in character, will open each weekend of NFL playoff coverage with a special monologue, starting with NFL GameDay Morning on Jan. 8.

The NFL is a special producing partner of the show, marking the league’s first Broadway alliance. Among the teams in the playoffs are the Packers, for whom Lombardi himself coached from 1959-1967.

Played out over clips of the playoff teams in action from the just-concluded season, Lauria as Lombardi, regarded as one of the greatest motivational coaches ever, takes center stage in the first spot:

"Well, here we are," he begins. "We've been at this since summertime. Through autumn and now into winter. It's been quite a journey. The work you've done has gotten you this far. You weren't perfect. I know that. But you were good. Good enough to get here."

Lauria as Lombardi: "Victory is waiting for you."Lauria as Lombardi then turns up the heat as his booming voice becomes even more determined. "Now it's time to get better. To play harder. To give more. If you don't think you're a winner you don't belong here. Because victory is waiting for you! It's waiting for the Jets. It's waiting for the Colts. It's waiting for the Saints. And the Seahawks. It's waiting for you on that field. It's waiting for you to run toward it. To fight for it. To snatch it away from the opponent and start something that will take you all the way to the Super Bowl."

Then, as a shot of the Vince Lombardi Super Bowl Trophy appears, Lauria says," It is essential to understand that battles are primarily won in the hearts of men. Well men . . . let me see your hearts. Victory is waiting for you." (See full commercial here.)

"It's waiting for you to run toward it. To fight for it. To snatch it away from the opponent and start something that will take you all the way to the Super Bowl."

Lombardi is an original play by Academy Award-winning playwright Eric Simonson, based on the best-selling biography, When Pride Still Mattered: A Life of Vince Lombardi by Pulitzer Prize winner David Maraniss. The production opened in October at Circle in the Square Theatre and recently put tickets on sale through June 19.  It was conceived and produced by Fran Kirmser and Tony Ponturo, former longtime head of marketing for Anheuser-Busch.

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