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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan312013

Lincoln Twitter-Driven Super Bowl Ad: Alpacas, Bikers, Turtles, Space Invaders

By Barry Janoff

January 31, 2013: Lincoln Motor's Super Bowl strategy — which involved Jimmy Fallon asking his followers on Twitter to submit their most outrageous road trip stories in 140 characters — has come to fruition.

The automaker has unveiled the 30-second spot that will run during the third quarter of Super Bowl XLVII this Sunday on CBS, which will morph into a 90-second YouTube version. And, thanks to Fallon's followers, it comes complete with alpacas, a group of bikers riding Harley-Davidsons, a film crew in the desert shooting an alien invasion movie and a German hitchhiker who ends up at the marriage altar.

According to Lincoln, more than 6,000 tweets were received over a a three-day period in December, with Fallon overseeing the selection of the best stories, which then were used to create a storyboard for the Super Bowl spot.

As a bonus, those people whose tweets made the final cut were given cameo appearances in the Super Bowl commercial as extras in the final scene. In a similar theme, Volkswagen's Super Bowl spot features people who had meltdowns on YouTube.

Lincoln said it would also be running a second new spot during the Super Bowl broadcast, "Phoenix." The company said that it "graphically showcases the new beginning of the brand with a MKZ emerging from the flames of a Lincoln Town Car."

"A major element of all successful transformations is creating awareness and conversation among many more consumers than just the intended client audience," Matt VanDyke, global director for Lincoln, said in a statement. "True to our brand's new vision to be surprising and different, we approached developing this commercial in a new and revolutionary way."

The Twitter-inspired spot opens with a voiceover explaining the premise. "When the Lincoln Motor Co. teamed up with Jimmy Fallon and asked you to tweet about your most memorable road trips, you helped us tell a story."

Which goes like this: A German agriculture student hitchhiking on a road is picked up by a young woman in a Lincoln. They pass an alpaca farm — "It's the Alpacalypse," yells out the farmer — then make a wrong turn and find themselves on a film set, where aliens have just landed in their spaceship. Back on the road, they encounter a bale of turtles and Harley-riding bikers who are proficient at checkers.

They all come together in a closing scene in which the German student and the woman driver are getting married. The voiceover explains, "It's a road that is full of love. And a journey that starts with you." (See the spot here.)

The longer version on YouTube includes more road trip stories and features NFL Hall of Famer Emmitt Smith as the voiceover and in a cameo and appearances by hip-hop artist Rev Run and actor Wil Wheaton.

According to Lincoln, the tweets that final 30- and 90-second spots included:

• @karinarosewhite - We drove passed an alpaca farm, a few of them were meandering on the highway and my sister screamed, "It's the Alpacalypse!" #steerthescript
• @debdef - #SteertheScript Picked up a German hitchhiker who came to America to study farming!?! Drove him back to Austin to meet my friends.
• @AllenFabijan - #SteertheScript Thousands of turtles crossing the road in FL. Dad stops, so did a huge scary Harley gang! Us and the gang played checkers!
• @Will_Stenner – Drove through a movie set in Palemdale, CA didn't realize it. Got out and enjoyed the catered food #SteertheScript
• @AdinaSpivak – Two separate strangers proposed marriage twice in one day #SteertheScript ... incidentally I was on my way to (someone else's) wedding

Lincoln also has release on YouTube segments featuring each of the Twitter contributors sharing their stories and talking about being in the acutal commerical.

Said Lincoln's VanDyke, "We invited the world to help drive this story and now look forward to this work helping continue the conversation about Lincoln."

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