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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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AT&T: 'Dentist' (More March Mad Ads Below)

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun112015

Study: Retail Sales For Licensed Goods With Sports, Toon, Fashion Logos A $241B Biz

Special to NYSportsJournalism.com

June 10, 2015: Are consumers really influenced to buy products that feature the names and likenesses of cartoon characters, corporate brands and logos of pro and collegiate sports teams on or associated with them?

According to a new report, yes, in a big way —  to the tune of an estimated $13.4 billion in global royalty revenues and $241.5 billion in worldwide retail sales in 2014.

Sales are led by the Characters & Entertainment category, but also includes the (Pro) Sports and Collegiate categories among the top drivers.

Those numbers are record-setting and on the rise, according the just-released LIMA Annual Global Licensing Study from the International Licensing Industry Merchandisers' Assn., a leading leading trade organization for the global multibillion dollar licensing and branding industry,

"Licensing is a major marketing and retail force and our first-ever global survey clearly attests to its power and reach all over the world," Charles Riotto, LIMA president, said in a statement. "With this comprehensive report, we are able to provide LIMA members with the data they need to more effectively grow their brands and businesses."

The study, which was conducted by Brandar Consulting, LLC, under the auspices of LIMA, found that  the global licensing industry is dominated by five major sectors: Character & Entertainment, Corporate Trademarks, Sports, Fashion, and Collegiate.

Combined, they represented 89% of all licensing revenues in 2014.

The Character & Entertainment category was the most dominant, with more than $107 billion in estimated retail sales, accounting for 44% in retail sales, according to the report.

The consumer products campaign for Disney’s animated Frozen took top honors as "Overall Best Licensed Program" of the year at the annual International Licensing Awards, held June 9 at the 2015 Licensing Expo in the Mandalay Bay Convention Center, Las Vegas.

Frozen also won in the Film, Television, or Entertainment (Animated) Program category.

FIFA's 2014 Men's World Cup won for best "Sports or Sports-Themed Entertainment Program."

The Top Five caegories also included Corporate Trademark ($53 billion, 22%), Fashion ($29 billion, 12%), Sports ($26 billion, 11%) and Publishing ($12 billion, 5.3%).

The Top Ten categories included Collegiate ($4.6 billion, 1.9%), Celebrity ($3.3 billion, 1.4%), Music ($2.3 billion, 1%), Art ($1.7 billion, 0.7%) and Non-Profit ($1 billion, 0.4%).

U.S./Canada was by far the most dominant region with more than $144 billion in retail sales, nearly 60% of the worldwide total, according to the study.

Europe, with more than $57 billion in retail sales, accounted for just under one-fourth of the total global market. Asia accounted for nearly 10% of total retail sales, according to the LIMA Annual Global Licensing Study.

The survey, conducted in April 2015, was fielded online in six different languages and supplemented with in-language phone interviews that resulted in reported revenues for 24 countries representing all major geographic regions. In all, the analysis includes specific data from 490 companies spanning the globe.

The full LIMA Annual Global Licensing Study, including regional and country-by-country breakdowns for major markets, will be available this summer.

See the full list of 2015 International Licensing Awards winners here.

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