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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun112015

Study: Retail Sales For Licensed Goods With Sports, Toon, Fashion Logos A $241B Biz

Special to NYSportsJournalism.com

June 10, 2015: Are consumers really influenced to buy products that feature the names and likenesses of cartoon characters, corporate brands and logos of pro and collegiate sports teams on or associated with them?

According to a new report, yes, in a big way —  to the tune of an estimated $13.4 billion in global royalty revenues and $241.5 billion in worldwide retail sales in 2014.

Sales are led by the Characters & Entertainment category, but also includes the (Pro) Sports and Collegiate categories among the top drivers.

Those numbers are record-setting and on the rise, according the just-released LIMA Annual Global Licensing Study from the International Licensing Industry Merchandisers' Assn., a leading leading trade organization for the global multibillion dollar licensing and branding industry,

"Licensing is a major marketing and retail force and our first-ever global survey clearly attests to its power and reach all over the world," Charles Riotto, LIMA president, said in a statement. "With this comprehensive report, we are able to provide LIMA members with the data they need to more effectively grow their brands and businesses."

The study, which was conducted by Brandar Consulting, LLC, under the auspices of LIMA, found that  the global licensing industry is dominated by five major sectors: Character & Entertainment, Corporate Trademarks, Sports, Fashion, and Collegiate.

Combined, they represented 89% of all licensing revenues in 2014.

The Character & Entertainment category was the most dominant, with more than $107 billion in estimated retail sales, accounting for 44% in retail sales, according to the report.

The consumer products campaign for Disney’s animated Frozen took top honors as "Overall Best Licensed Program" of the year at the annual International Licensing Awards, held June 9 at the 2015 Licensing Expo in the Mandalay Bay Convention Center, Las Vegas.

Frozen also won in the Film, Television, or Entertainment (Animated) Program category.

FIFA's 2014 Men's World Cup won for best "Sports or Sports-Themed Entertainment Program."

The Top Five caegories also included Corporate Trademark ($53 billion, 22%), Fashion ($29 billion, 12%), Sports ($26 billion, 11%) and Publishing ($12 billion, 5.3%).

The Top Ten categories included Collegiate ($4.6 billion, 1.9%), Celebrity ($3.3 billion, 1.4%), Music ($2.3 billion, 1%), Art ($1.7 billion, 0.7%) and Non-Profit ($1 billion, 0.4%).

U.S./Canada was by far the most dominant region with more than $144 billion in retail sales, nearly 60% of the worldwide total, according to the study.

Europe, with more than $57 billion in retail sales, accounted for just under one-fourth of the total global market. Asia accounted for nearly 10% of total retail sales, according to the LIMA Annual Global Licensing Study.

The survey, conducted in April 2015, was fielded online in six different languages and supplemented with in-language phone interviews that resulted in reported revenues for 24 countries representing all major geographic regions. In all, the analysis includes specific data from 490 companies spanning the globe.

The full LIMA Annual Global Licensing Study, including regional and country-by-country breakdowns for major markets, will be available this summer.

See the full list of 2015 International Licensing Awards winners here.

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