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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

R2: 'Heroes Evolved' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec182015

LG Electronics Seeks To Recreate '1984' Disruption With First Super Bowl Commerical

By Barry Janoff

December 17, 2015: If you plan to become a rookie participant on the roster of companies that will run ads during Super Bowl 50 this February, it doesn't hurt to have your commercial created by an agency associated with what has arguably been called the greatest Super Bowl spot of all time.d

LG Electronics said that it's premiere NFL Super Bowl spot would be produced by production company RSA Films, run under the auspices of Ridley Scott and his son, Jake Scott.

Scott recently won the the 2015 Best Director Award from the National Board of Review for The Martian. His career as a Hollywood director and producer also includes such movies as Alien, Blade Runner, American Gangster, Prometheus and Gladiator.

He also was at the helm for Macintosh's "1984" commercial, which aired during the third quarter of Super Bowl XVIII (1984), and has been named the best Super Bowl ad of all time by numerous organizations.

The LG spot will be directed by Jake Scott, who has done has six Super Bowl commercials, including Budweiser's "Lost Dog," which was selected by various analysts as the best spot during Super Bowl XLIX this past February.

LG said that its Super Bowl 50 ad would support its OLED TV and position it as a "New era in TV technology." The company said the spot would be a collaborative effort between Ridley and Jake Scott.

"With '1984', audiences were introduced to a technological advancement that promised to change everything," Jake Scott said in a statement. "I see a similar kind of disruption with LG OLED TV."

"We are extremely excited to work with Ridley and Jake Scott on the OLED TV Super Bowl commercial project," Lee Jeong-seok, vp and head of the marketing communication division for the LG Electronics Home Entertainment Co., said in a statement. "LG will continue to offer consumers the opportunity to witness OLED TV's abilities for perfect black levels and exceptional color representation, which come together to create a whole new viewing experience."

LG Electronics is no stranger to big sports programming, having been an official NCAA corporate partner since 2009, with multi-platform campaigns to support March Madness, CFB playoffs and other activations among the NCAA's 89 championship events across 23 sports.

Although specific details were not released, LG said that its Super Bowl 50 spot would "illustrate the company's commitment to exploring new technologies and communicate the bold message that OLED TV isn't just a new TV —  it represents a whole new era in television technology."

According to Ridley Scott, "When I first saw OLED TV's, I was mesmerized by its staggering picture quality."

Thirty-second spots during the CBS broadcast are going for upward of $5 million, according to industry analysts.

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