Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Daytona 500: Goodyear Daytona 500 Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec182015

LG Electronics Seeks To Recreate '1984' Disruption With First Super Bowl Commerical

By Barry Janoff

December 17, 2015: If you plan to become a rookie participant on the roster of companies that will run ads during Super Bowl 50 this February, it doesn't hurt to have your commercial created by an agency associated with what has arguably been called the greatest Super Bowl spot of all time.d

LG Electronics said that it's premiere NFL Super Bowl spot would be produced by production company RSA Films, run under the auspices of Ridley Scott and his son, Jake Scott.

Scott recently won the the 2015 Best Director Award from the National Board of Review for The Martian. His career as a Hollywood director and producer also includes such movies as Alien, Blade Runner, American Gangster, Prometheus and Gladiator.

He also was at the helm for Macintosh's "1984" commercial, which aired during the third quarter of Super Bowl XVIII (1984), and has been named the best Super Bowl ad of all time by numerous organizations.

The LG spot will be directed by Jake Scott, who has done has six Super Bowl commercials, including Budweiser's "Lost Dog," which was selected by various analysts as the best spot during Super Bowl XLIX this past February.

LG said that its Super Bowl 50 ad would support its OLED TV and position it as a "New era in TV technology." The company said the spot would be a collaborative effort between Ridley and Jake Scott.

"With '1984', audiences were introduced to a technological advancement that promised to change everything," Jake Scott said in a statement. "I see a similar kind of disruption with LG OLED TV."

"We are extremely excited to work with Ridley and Jake Scott on the OLED TV Super Bowl commercial project," Lee Jeong-seok, vp and head of the marketing communication division for the LG Electronics Home Entertainment Co., said in a statement. "LG will continue to offer consumers the opportunity to witness OLED TV's abilities for perfect black levels and exceptional color representation, which come together to create a whole new viewing experience."

LG Electronics is no stranger to big sports programming, having been an official NCAA corporate partner since 2009, with multi-platform campaigns to support March Madness, CFB playoffs and other activations among the NCAA's 89 championship events across 23 sports.

Although specific details were not released, LG said that its Super Bowl 50 spot would "illustrate the company's commitment to exploring new technologies and communicate the bold message that OLED TV isn't just a new TV —  it represents a whole new era in television technology."

According to Ridley Scott, "When I first saw OLED TV's, I was mesmerized by its staggering picture quality."

Thirty-second spots during the CBS broadcast are going for upward of $5 million, according to industry analysts.

Brands Play Super Events During Super Bowl Festivities

Butterfinger Prepares To (Sky) Dive Into Super Bowl 50

Snickers Back On Road To Super Bowl 50

Last Crash For Doritos, Super Bowl

ColdplayTo Play Pepsi Halftime Show At Super Bowl

Back to Home Page