Top
POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Oct052010

LG, Best Buy Sign On For EA Sports National College Football '10 Tour

October 5, 2010: Even as Alabama, Oklahoma, Oregon and Ohio State vie for top position in the college football polls and season-ending trips to Bowl games, students at universities nationwide are vying for a trip to the Rose Bowl as part of the LG Presents EA Sports 2010 NCAA Football Challenge Tour.

LG Electronics USA, an official corporate partner of the NCAA, has joined with Best Buy and EA Sports to bring a customized 28-foot mobile exhibit to campuses and Best Buy locations now through early January. The exhibit includes LG Infinia HDTVs, a full LG kitchen, multiple videogaming stations where competitors can face off in EA Sports' NCAA Football 11 and viewing booths with access to scores and highlights from rivalry games across the country.

Tournaments will be held at each university, with one student winner from each school earning a trip to the contest finals at the 2011 Rose Bowl in Pasadena on Jan. 1, 2011 to compete at the finals for a grand prize of $10,000.

Marketing support includes Internet, with Facebook playing a significant role, POP and on-campus activation. Scheduled university stops include Cal-Berkeley, SMU, Tennessee, Central Florida, LSU, Auburn and North Carolina, as well as the SEC championship game in Atlanta on Dec. 4 before concluding at the Rose Bowl. The tour began Oct-1-2 at UCLA.

Tim Tebow on the cover of EA Sports' 'NCAA Football 11.'The fan experience will also include cooking demonstrations and tastings in the LG kitchen. In addition, consumers can vote for their favorite team each week during the tour either online or via text message. (Full details here.) Participants who vote are entered for a chance to win weekly prizes, LG HDTVs and the grand prize: a full LG suite of home entertainment products.

"Presenting the EA Sports 2010 NCAA Football Challenge Tour taps into fans' passion for their favorite teams and celebrates college football rivalries," John Weinstock, vp-marketing for LG Electronics USA, said in a statement.  "LG's Infinia HDTVs offer fans 'something better' in football viewing and gaming experiences, and we're thrilled to be bringing that enthusiasm to stadiums and Best Buy stores across the country."

LG Presents EA Sports 2010 NCAA Football Challenge Tour Schedule:

 

Back to College

Back to Home Page