Top
POLL POSITION
Best Marketing Event July-August 2017
 
pollcode.com free polls
KEEPING SCORE

Top Selling NFL Jerseys NFLShop.com
1. Tom Brady New England Patriots
2. Marshawn Lynch Oakland Raiders
3. Dak Prescott Dallas Cowboys
4. Ezekiel Elliott Dallas Cowboys
5. Derek Carr Oakland Raiders
6. Odell Beckham Jr. New York Giants
7. Carson Wentz Philadelphia Eagles
8. Aaron Rodgers Green Bay Packers
9. Khalil Mack Oakland Raiders
10. Antonio Brown Pittsburgh Steelers
11. Rob Gronkowski New England Patriots
12. Matthew Stafford Detroit Lions
13. Julio Jones Atlanta Falcons
14. Deshaun Watson Houston Texans
15. Julian Edelman New England Patriots
16. Von Miller Denver Broncos
17. Dez Bryant Dallas Cowboys
18. Jason Witten Dallas Cowboys
19. James Conner Pittsburgh Steelers
20. Landon Collins New York Giants
21. Russell Wilson Seattle Seahawks
22. Matt Ryan Atlanta Falcons
23. Ben Roethlisberger Pittsburgh Steelers
24. Drew Brees New Orleans Saints
25. Cam Newton Carolina Panthers
SOURCE NFL

WHAT YOU SAY!?

NFL’s Most Valuable Teams 2017
1. Dallas Cowboys $4.8B
2. New England Patriots $3.7B
3. New York Giants $3.3B
4. Washington Redskins $3.1B
5. San Francisco 49ers $3.05B
6. Los Angeles Rams $3B
7. Chicago Bears $2.85B
8. Houston Texans $2.8B
9. New York Jets $2.75B
10. Philadelphia Eagles $2.65B

SOURCE: FORBES

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA: 'I'm Why We Play' (Trending NFL Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan232017

Lexus Wants People To ‘Experience Amazing’ With Super Bowl LI Creative

By Barry Janoff

January 23, 2017: In the first official use of its new global tagline, Lexus wants people to "Experience Amazing" through a multi-level campaign that will build up to, and then continue after, Super Bowl LI on Feb. 5.

The upscale car company is using the two weeks prior to the Big Game in Houston's NRG Stadium to publicize two new flagship vehicles: the LC 500 and LC 500h performance coupes and the redesigned Lexus LS 500 luxury sedan.

The campaign is anchored by a 60-second spot, "Man & Machine," which features movement artist Lil Buck and music from recording artist Sia to accentuate the "parallels between the shapes and movements of the human form and the power and athleticism of Lexus' most premium models."

A 30-second version will air during the second quarter of Super Bowl LI on Fox.

The spots show Lil Buck performing street dance style "jookin" over and around Lexus cars, played out to "Move Your Body" from Sia's current album This Is Acting.

"Lexus' newest models reaffirm the brand's performance, engineering, design, and craftsmanship prowess,” Brian Bolain, general manager, Lexus marketing, said in a statement.

"The LC and LS were built from the ground up to satisfy the most demanding and discerning luxury buyers, and reflect a brand ethos that aligns with the world's best luxury lifestyle brands."

Lexus has been part of the Super Bowl broadcast roster since 2012 (Super Bowl XLVI).

Fox is charging upward of $5 million for 30-second spots, per industry analysts.

Other car companies scheduled to appear during the Super Bowl LI broadcast include Hyundai, General Motors (Buick), Honda, Kia and Mercedes-Benz.

The car category was tops in ad spend during Super Bowl 50, with nine companies driving a total of $86.4 million during the Big Game broadcast, according to researching and consulting firm Kantar Media, NY.

That figure was down from $96.8 million during Super Bowl XVIX (nine companies) and a category record $113.4 million during Super Bowl XLVIII (11 companies), per Kantar.

Hyundai Keeping It Real For Super Bowl

Anheuser-Busch Brews Bevy Of Creative For Big Game

Hollywood Super Bowl Playbook: Stars, Aliens, Pirates

Fox Eyes Biggest Ad Spend In Super Bowl History

Intel Takes Tom Brady 360 Degrees To Super Bowl

Houston Super Bowl Committee In Tune With Home-Grown Talent

To Reboot Image, GNC Will Play In Super Bowl LI

Super Bowl Could Have $200M Impact On Houston

Pepsi Delivers Super Bowl Promo With Papa John's

Bud Light Channels Willy Wonka For Super Bowl Campaign


Back to Home Page