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What Are You Watching In April 2018
 
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QUICK HITS

• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov152016

A New Job For Will Ferrell? Lego Philadelphia Seeks ‘Master Model Builder’

By Barry Janoff

November 15, 2016: If for some reason Will Ferrell is contemplating a career other than acting, there might be position open for him in Philadelphia.

In the 2014 film, The Lego Movie, Ferrell was the voices of Lord Business/President Business (and played The Man Upstairs when the animated film morphed into live action), who was a master builder who permanently fixed his Lego creations with "Kragle" (Crazy Glue).

Now, Lego is seeking to fill a position that might sound like a natural for someone just like Ferrell’s character: Master Model Builder at the Discovery Center in Philadelphia, which is scheduled to open in the Plymouth Meeting Mall in Spring 2017.

"If you can build absolutely anything out of Lego bricks and would love the chance to showcase your skills to the public, enter our Brick Factor competition to become our new Master Model Builder!"  Michael Taylor, GM for Legoland Discovery Center Philadelphia, said in a statement.

"The perfect candidate for Master Model Builder is someone with a passion for the Lego brand and enthusiasm for showing our guests the endless possibilities creating models using Lego bricks,"said Taylor.

According to the job description, the Master Model Builder is a "hands-on role that is responsible for maintaining and developing new features and building new models at Legoland Discovery Center, as well as working with the thousands of children expected to visit the attraction."

Lego has created a dedicated Web site with details.

Among the new Master Builder’s duties will be helping Legoland Discovery Center Philadelphia to recreate the city in miniature, with more than one million Lego bricks depicting the city’s "iconic landmarks and buildings," to be voted on by Lego fans and consumers. (Details here.)

Lego said that their would be a two-day Brick Factor competition where potential Master Builders would "display their skills by taking part in creative challenges and building original Lego brick models in timed rounds of judged competition."

The first day of Brick Factor, scheduled for Saturday, Dec. 10, will consist of two rounds with eliminations taking place during each round. That day’s top ten competitors will participate in formal interviews and a final building challenge on Sunday, after which one will be named Legoland Discovery Center Philadelphia’s Master Model Builder. (Details here.)

Guest judges for the competition include Megan Quigley, Master Model Builder at Legoland Discovery Center Boston, and "one lucky child" to be selected by Lego.

The 33,000-square-foot Legoland Discovery Center Philadelphia will also feature building areas, a 4D Cinema and an interactive LEGO-themed ride.

Other Legoland Discovery Center locations include Atlanta, Boston, Chicago, Dallas/Fort Worth, Westchester (NY), Shanghai, Tokyo and Toronto.

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