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• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Feb042019

'Lego Movie 2: The Second Part' Piles Up $100M Marketing Like Lego Bricks

By Barry Janoff

February 4, 2019: The Lego Movie was such a smash that The Lego Movie 2: The Second Part is hitting theaters this week.

The first movie opened Feb. 7, 2014, earned $69 million its first weekend and has totaled to date more than $469 million worldwide.

The Lego Batman Movie opened Feb. 12,  2017 and took in $53 million its first weekend.

That has inspired marketing partners to spend more than $100 million in campaigns, according to Warner Bros., to help bring Emmet (Chris Pratt), Lucy (Elizabeth Banks), Batman (Will Arnett) and friends to the masses.

Considering that the movies themselves are extended commercials, for Lego, as they sing in the two films, “Everything is awesome, everything is cool when you're part of a team. Everything is awesome, when you're living out a dream.”

Among the brands aligned with Lego and/or The Lego Movie 2: Chevy, Chiquita, Color Me Mine (pottery painting studio), Dodge, DFS, Discover, McDonald’s, Nestle Water, Turkish Airlines and VisitDenmark.

And of course Lego and Warner Bros.

“The fact that we can draw such relevant and vital brands with worldwide recognition speaks to the level of enthusiasm for this film,” Gene Garlock, distributer Warner Bros. Pictures evp-Worldwide Promotional Partnerships and Alliances, said via the studio.

“Warner Bros. is proud to join forces with these key players across a range of products and services, whose unique market perspectives and opportunities will further amplify awareness for the newest Lego adventure in a big way.”

Chevy unveiled a multi-platform campaign including a TV spot, “Getaway,” with Emmet, Lucy and Batman in a Lego Silverado.

In real life, 18 builders spent more than 2,000 hours to create an exact replica of a full-size 2019 Chevy Silverado out of 334,544 pieces Lego pieces.

It was unveiled in January at the North American International Auto Show in Detroit before heading on  a cross-country auto show tour and a red-carpet appearance at the film’s Hollywood premiere.

Chiquita Brands International is supporting the big-screen debut of the character Banarnar, a bright yellow, Lego brick-built banana.

He and the movie characters star in a 30-second spot, “Lego Movie 2 with Banarnar.”

As part of the promotion, Chiquita is releasing more than 300 million Lego movie-themed Chiquita banana stickers in the U.S. and several European countries. Some of the most recognizable characters, including Banarnar, appear on the blue sticker. The brand also has a promotion offering E-Gift cards and brick sets with Banarnar.

"Chiquita shares the common values of brightening up our consumer’s days and encouraging fun and laughter for all,” Jamie Postell, director of sales North America for Chiquita, said via the brand.

“We hope to provide a little bit of sunshine and happiness this winter season, inspiring fans to discover our special stickers, collect them and share the love.”

Discover Card, marking its first film partnership with a major movie, takes a trip to Apocalypseburg with a custom-animated spot featuring Lucy, "Awesome Late Payment Forgiveness."

Wyldstyle, busy fending off Lego baddies, forgets to pay her Discover card bill. She calls in to customer service agent Lucy, who tells her that Discover waives the late payment fee the first time a payment is missed.

Dodge and The Lego Group signed a partnership pairing the two brands through a new multi-media campaign fronted by a 30-second spot ”Metamorphosis,” with digital and social media.

The initiative also includes a new Lego Speed Champions building set that features the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T.

Lego Group is hitting stores and online with a bevy of new products based on the movie, as well as nods to the first film and The Lego Batman Movie.

McDonald’s is offering 12 different characters from the movie via a global Happy Meal program in more than 100 countries and 36,000 restaurant locations, which it said would reach more than 65 million customers per day, plus TV and online support.

In August, Turkish Airlines unveiled the first Lego passenger safety video, inspired by the movie franchise.

That video topped the viral charts with 20 million views in one month and won gold at the 2018 Clio Entertainment Awards.

Turkish Airlines is now set to unveil a sequel Lego safety video celebrating the movie’s release.

The carrier also added a Lego movie-themed wrap plane to its fleet to further support the film release.

Warner Bros. Interactive Entertainment’s The Lego Movie 2 video game will be available Feb. 26 for Nintendo Switch, PS 4, XboxOne.

For U.K.-based furniture retailer DFS — the tie-in being Emmet’s double-decker couch — a multi-million dollar media campaign includes an extended two-minute trailer in which Lego Movie 2 characters led by Emmet undertake a quest to find comfy sofas and “save our butts”.

That leads them to a DFS store where each of the characters finds the perfect DFS sofa for them, including a cool black recliner for Batman.

According to DFS marketing director Nick Ashworth, “As brands, DFS and Lego share the same commitment to bringing families together. For us, it’s about bringing them the 'joy of comfort', for Lego it’s about the 'joy of building'."

International support also includes opportunities for people to win a trip to Denmark — the home of The Lego Group — from VisitDenmark, the country’s tourism and travel guide; themed Nestle Water bottles in Spain; and limited-edition stamps available online at laposte.fr, from France’s postal service, La Poste.

Opening March 27, LegoLand Florida Resort will “take guests from the theater to the theme park with the launch of  The Lego Movie World.

Created in partnership with Warner Bros. Consumer Products, this destination features three new rides and numerous attractions, all inspired by the characters and themes The Lego Movie and Lego Movie 2.

Located in Central Florida’s Winter Haven (about 45 minutes from Orlando) it includes an interactive, 150-acre theme park with more than 50 rides, shows and attractions, a 152-room Legoland Hotel and the 166-room Legoland Beach Retreat.

Legoland Florida Resort is part of the Merlin Entertainments Group.
 
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